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Reverse-Engineering the 2012 Campaign

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6 email variations

58

recipients



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

15

recipients



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X before tonight's deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too -- the donation you recently made is already making a difference.

Thank you so much for your support in these final weeks.

Please consider donating $X again before tonight's deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

In the past, you pitched in to help when we needed it most. Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

3

recipients



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too -- the donation you recently made is already making a difference.

Thank you so much for your support in these final weeks.

Please consider donating $X or more again before tonight's deadline:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: [name]

From: info@barackobama.com

Sent: Aug. 31, 2012, 1:53 p.m.




This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

 

Compare variations

Subject: [name]

From: info@barackobama.com

Sent: Aug. 31, 2012, 1:53 p.m.




This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X before tonight's deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too -- the donation you recently made is already making a difference.

Thank you so much for your support in these final weeks.

Please consider donating $X again before tonight's deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

In the past, you pitched in to help when we needed it most. Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too -- the donation you recently made is already making a difference.

Thank you so much for your support in these final weeks.

Please consider donating $X or more again before tonight's deadline:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This is my last campaign, and I'm ready to give it all I've got.

I know supporters like you are, too.

Thank you so much for your support in these final weeks.

Please donate $X or more before tonight's deadline:

[url]

Barack

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible