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Reverse-Engineering the 2012 Campaign

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2 email variations

51

recipients

this race is tied.

What we do over the next 22 days will determine not just the next four years, but what this country looks like for decades to come.

That's what I'll be fighting for up on that stage tomorrow night -- but I can't do it alone.

This campaign's final and most critical FEC deadline is coming up on Wednesday. It's an important test of our strength at a time when the other side is plotting a big surge in negative ads.

This grassroots organization has never been beat -- but we're at the stage of an election where everyone needs to put in a little more. So please donate $X or more right now:

[url]

Thanks for standing with me.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

18

recipients

this race is tied.

What we do over the next 22 days will determine not just the next four years, but what this country looks like for decades to come.

That's what I'll be fighting for up on that stage tomorrow night -- but I can't do it alone.

This campaign's final and most critical FEC deadline is coming up on Wednesday. It's an important test of our strength at a time when the other side is plotting a big surge in negative ads.

This grassroots organization has never been beat -- but we're at the stage of an election where everyone needs to put in a little more. So please donate $X right now.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately -- and will help this campaign get the resources it needs to win:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thanks for standing with me.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: [name]:

From: info@barackobama.com

Sent: Oct. 15, 2012, 10:00 a.m.


this race is tied.

What we do over the next 22 days will determine not just the next four years, but what this country looks like for decades to come.

That's what I'll be fighting for up on that stage tomorrow night -- but I can't do it alone.

This campaign's final and most critical FEC deadline is coming up on Wednesday. It's an important test of our strength at a time when the other side is plotting a big surge in negative ads.

This grassroots organization has never been beat -- but we're at the stage of an election where everyone needs to put in a little more. So please donate $X or more right now:

[url]

Thanks for standing with me.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: [name]:

From: info@barackobama.com

Sent: Oct. 15, 2012, 10:00 a.m.


this race is tied.

What we do over the next 22 days will determine not just the next four years, but what this country looks like for decades to come.

That's what I'll be fighting for up on that stage tomorrow night -- but I can't do it alone.

This campaign's final and most critical FEC deadline is coming up on Wednesday. It's an important test of our strength at a time when the other side is plotting a big surge in negative ads.

This grassroots organization has never been beat -- but we're at the stage of an election where everyone needs to put in a little more. So please donate $X or more right now:

[url]

Thanks for standing with me.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

this race is tied.

What we do over the next 22 days will determine not just the next four years, but what this country looks like for decades to come.

That's what I'll be fighting for up on that stage tomorrow night -- but I can't do it alone.

This campaign's final and most critical FEC deadline is coming up on Wednesday. It's an important test of our strength at a time when the other side is plotting a big surge in negative ads.

This grassroots organization has never been beat -- but we're at the stage of an election where everyone needs to put in a little more. So please donate $X or more right now:

[url]

Thanks for standing with me.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

this race is tied.

What we do over the next 22 days will determine not just the next four years, but what this country looks like for decades to come.

That's what I'll be fighting for up on that stage tomorrow night -- but I can't do it alone.

This campaign's final and most critical FEC deadline is coming up on Wednesday. It's an important test of our strength at a time when the other side is plotting a big surge in negative ads.

This grassroots organization has never been beat -- but we're at the stage of an election where everyone needs to put in a little more. So please donate $X right now.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately -- and will help this campaign get the resources it needs to win:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thanks for standing with me.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible