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Reverse-Engineering the 2012 Campaign

1,416 donations to go - be the 10 millionth

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4 email variations

11

recipients



Obama - Biden Midnight deadline

_[url] _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

6

recipients



9,998,584 grassroots donations this year.

Every one counts.

Let's hit 10 million:

[url]

Thanks,

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients



[url]

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



For the past 18 months, one way we've measured our success in building this campaign is by what happened in a series of quarterly fundraising deadlines.

Today is the last one.

And what we'll be able to do in the last month of this election is up to what you do, right now.

Chip in what you can, and let's finish it out strong:

[url]

Barack

P.S. -- We're within striking distance of 10 million grassroots donations this year. That would be a remarkable feat at a critical time in this campaign. We're just 96,297 away -- let's hit that goal before midnight.

Contributions or gifts to Obama for America are not tax deductible

Subject: 1,416 donations to go - be the 10 millionth

From: info@barackobama.com

Sent: Sept. 30, 2012, 10:10 a.m.




Obama - Biden Midnight deadline

_[url] _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: 1,416 donations to go - be the 10 millionth

From: info@barackobama.com

Sent: Sept. 30, 2012, 10:10 a.m.




Obama - Biden Midnight deadline

_[url] _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Obama - Biden Midnight deadline

_[url] _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



9,998,584 grassroots donations this year.

Every one counts.

Let's hit 10 million:

[url]

Thanks,

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



[url]

Contributions or gifts to Obama for America are not tax deductible.



For the past 18 months, one way we've measured our success in building this campaign is by what happened in a series of quarterly fundraising deadlines.

Today is the last one.

And what we'll be able to do in the last month of this election is up to what you do, right now.

Chip in what you can, and let's finish it out strong:

[url]

Barack

P.S. -- We're within striking distance of 10 million grassroots donations this year. That would be a remarkable feat at a critical time in this campaign. We're just 96,297 away -- let's hit that goal before midnight.

Contributions or gifts to Obama for America are not tax deductible