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Reverse-Engineering the 2012 Campaign

[name], are you fired up??

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3 email variations

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recipients

If you're watching the Vice President right now, you know that this debate is our opportunity to take back the momentum in the final stretch. He's taking on Paul Ryan, fighting for everything we believe in—and he needs you to fight with him right now.

If we raise $X million in the next 72 hours, we can increase our spending in 12 key battlegrounds like Virginia and Ohio and pull President Obama into the lead.

Please contribute $X to ensure that President Obama wins four more years and a Democratic Senate. $X million to go, 72 hours left.

Let's Hagner Democratic Headquarters

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

The latest polls show President Obama deadlocked, and Democrats with just a 50-50 chance to keep the Senate.

Here's the plan to win: Immediately increase our spending in the twelve battleground states that will decide this election.

We're already fighting Rove's millions in these states, but it's going to take an additional $X million in emergency funding before midnight to make this happen.

Can you put $X into the Emergency Media Fund immediately?

If we implement this plan before tonight's debate, we can flip these polling numbers by the weekend. If we don't, the race for the White House and Senate could slip through our fingers.

Contribute $X right away [url]

Let's fight, Jason Rosenbaum, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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5

recipients



Heading into the most important night of this election, the Presidential race is tied and our chances of keeping the Senate are just 50-50. Imagine a President Romney controlling both the Senate and House.   We have a plan ready to go that will increase spending in 12 battleground states by $X million, starting tomorrow. This emergency effort will move us into the lead with 26 days to go, but only if we can fund it.   We're only $X short of being able to implement this plan. Can you give $X to the Emergency Media Fund immediately? Only 5 hours left.   Thanks for your help, Patrick McHugh, Democratic Senatorial Campaign Committee

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: you watching?

From: info@dscc.org

Sent: Oct. 11, 2012, 1:38 p.m.


If you're watching the Vice President right now, you know that this debate is our opportunity to take back the momentum in the final stretch. He's taking on Paul Ryan, fighting for everything we believe in—and he needs you to fight with him right now.

If we raise $X million in the next 72 hours, we can increase our spending in 12 key battlegrounds like Virginia and Ohio and pull President Obama into the lead.

Please contribute $X to ensure that President Obama wins four more years and a Democratic Senate. $X million to go, 72 hours left.

Let's Hagner Democratic Headquarters

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: you watching?

From: info@dscc.org

Sent: Oct. 11, 2012, 1:38 p.m.


If you're watching the Vice President right now, you know that this debate is our opportunity to take back the momentum in the final stretch. He's taking on Paul Ryan, fighting for everything we believe in—and he needs you to fight with him right now.

If we raise $X million in the next 72 hours, we can increase our spending in 12 key battlegrounds like Virginia and Ohio and pull President Obama into the lead.

Please contribute $X to ensure that President Obama wins four more years and a Democratic Senate. $X million to go, 72 hours left.

Let's Hagner Democratic Headquarters

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

If you're watching the Vice President right now, you know that this debate is our opportunity to take back the momentum in the final stretch. He's taking on Paul Ryan, fighting for everything we believe in—and he needs you to fight with him right now.

If we raise $X million in the next 72 hours, we can increase our spending in 12 key battlegrounds like Virginia and Ohio and pull President Obama into the lead.

Please contribute $X to ensure that President Obama wins four more years and a Democratic Senate. $X million to go, 72 hours left.

Let's Hagner Democratic Headquarters

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

The latest polls show President Obama deadlocked, and Democrats with just a 50-50 chance to keep the Senate.

Here's the plan to win: Immediately increase our spending in the twelve battleground states that will decide this election.

We're already fighting Rove's millions in these states, but it's going to take an additional $X million in emergency funding before midnight to make this happen.

Can you put $X into the Emergency Media Fund immediately?

If we implement this plan before tonight's debate, we can flip these polling numbers by the weekend. If we don't, the race for the White House and Senate could slip through our fingers.

Contribute $X right away [url]

Let's fight, Jason Rosenbaum, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Heading into the most important night of this election, the Presidential race is tied and our chances of keeping the Senate are just 50-50. Imagine a President Romney controlling both the Senate and House.   We have a plan ready to go that will increase spending in 12 battleground states by $X million, starting tomorrow. This emergency effort will move us into the lead with 26 days to go, but only if we can fund it.   We're only $X short of being able to implement this plan. Can you give $X to the Emergency Media Fund immediately? Only 5 hours left.   Thanks for your help, Patrick McHugh, Democratic Senatorial Campaign Committee

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.