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Reverse-Engineering the 2012 Campaign

[name]ast night's debate

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Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share.

Today, the question will be asked: will this debate give President Obama the lead? That answer depends on you.

The last FEC deadline is at midnight, and tomorrow morning we need to send $X in emergency funds into the Senate battlegrounds of Virginia, Ohio and Wisconsin. This is so important that we'll match your contribution 3-to-1, but only for the next 15 hours.

Can you contribute $X right now, before the final FEC deadline of this election at midnight, to give President Obama a permanent lead and prevent a Republican Senate takeover?

Karl Rove is outspending us by 58% in these battlegrounds, but post-debate momentum is our chance to turn the tables, and take a lead in this race for good.

I know you understand what this moment could mean for ensuring we keep the White House and Senate. Will you give $X before midnight? Your $X contribution will count for $X.

Contribute here [url]

Let's win today. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

8

recipients

NOTICE: Until the final FEC deadline in 4 hours, your gift will be matched 3-to-1. Please give $X immediately [url]

Last night, President Obama took the fight to Mitt Romney. And now, polls show this race is tied, 47-47. The final FEC deadline of this election is in just 4 hours, and we must send $X in emergency funding to Virginia, Ohio, and Wisconsin tomorrow if we want to win the White House and Senate.

This deadline is so critical that your gift will be triple matched. Please give $X immediately and it will equal $X. –Crystal King, Democratic Headquarters

----------Original message FROM: Patty Murray, TO: Crystal King, SUBJECT: Last night's debate----------

Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share.

Today, the question will be asked: will this debate give President Obama the lead? That answer depends on you.

I know you made a contribution earlier this year, but the last FEC deadline is at midnight, and tomorrow morning we need to send $X in emergency funds into the Senate battlegrounds of Virginia, Ohio and Wisconsin. This is so importantthat we'll match your contribution 3-to-1, but only for the next 15 hours.

Can you contribute $X right now, before the final FEC deadline of this election at midnight, to give President Obama a permanent lead and prevent a Republican Senate takeover?

Karl Rove is outspending us by 58% in these battlegrounds, but post-debate momentum is our chance to turn the tables, and take a lead in this race for good.

I know you understand what this moment could mean for ensuring we keep the White House and Senate. Will you give $X before midnight? Your $X contribution will count for $X.

Contribute here [url]

Let's win today. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



We are 231 donations away from breaking a single day record! If we get there by the final FEC deadline of this election at midnight, we'll have the funds to send $X in emergency funding to Virginia, Ohio, and Wisconsin and win the White House and Senate.

This deadline is so critical that your gift will be triple matched. Please give $X immediately and it will equal $X [url] –Crystal King, Democratic Headquarters

----------Original message FROM: Patty Murray, TO: Crystal King, SUBJECT: Last night's debate----------

Subject: [name]ast night's debate

From: info@dscc.org

Sent: Oct. 17, 2012, 9:22 a.m.




Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share.

Today, the question will be asked: will this debate give President Obama the lead? That answer depends on you.

The last FEC deadline is at midnight, and tomorrow morning we need to send $X in emergency funds into the Senate battlegrounds of Virginia, Ohio and Wisconsin. This is so important that we'll match your contribution 3-to-1, but only for the next 15 hours.

Can you contribute $X right now, before the final FEC deadline of this election at midnight, to give President Obama a permanent lead and prevent a Republican Senate takeover?

Karl Rove is outspending us by 58% in these battlegrounds, but post-debate momentum is our chance to turn the tables, and take a lead in this race for good.

I know you understand what this moment could mean for ensuring we keep the White House and Senate. Will you give $X before midnight? Your $X contribution will count for $X.

Contribute here [url]

Let's win today. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: [name]ast night's debate

From: info@dscc.org

Sent: Oct. 17, 2012, 9:22 a.m.




Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share.

Today, the question will be asked: will this debate give President Obama the lead? That answer depends on you.

The last FEC deadline is at midnight, and tomorrow morning we need to send $X in emergency funds into the Senate battlegrounds of Virginia, Ohio and Wisconsin. This is so important that we'll match your contribution 3-to-1, but only for the next 15 hours.

Can you contribute $X right now, before the final FEC deadline of this election at midnight, to give President Obama a permanent lead and prevent a Republican Senate takeover?

Karl Rove is outspending us by 58% in these battlegrounds, but post-debate momentum is our chance to turn the tables, and take a lead in this race for good.

I know you understand what this moment could mean for ensuring we keep the White House and Senate. Will you give $X before midnight? Your $X contribution will count for $X.

Contribute here [url]

Let's win today. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share.

Today, the question will be asked: will this debate give President Obama the lead? That answer depends on you.

The last FEC deadline is at midnight, and tomorrow morning we need to send $X in emergency funds into the Senate battlegrounds of Virginia, Ohio and Wisconsin. This is so important that we'll match your contribution 3-to-1, but only for the next 15 hours.

Can you contribute $X right now, before the final FEC deadline of this election at midnight, to give President Obama a permanent lead and prevent a Republican Senate takeover?

Karl Rove is outspending us by 58% in these battlegrounds, but post-debate momentum is our chance to turn the tables, and take a lead in this race for good.

I know you understand what this moment could mean for ensuring we keep the White House and Senate. Will you give $X before midnight? Your $X contribution will count for $X.

Contribute here [url]

Let's win today. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

NOTICE: Until the final FEC deadline in 4 hours, your gift will be matched 3-to-1. Please give $X immediately [url]

Last night, President Obama took the fight to Mitt Romney. And now, polls show this race is tied, 47-47. The final FEC deadline of this election is in just 4 hours, and we must send $X in emergency funding to Virginia, Ohio, and Wisconsin tomorrow if we want to win the White House and Senate.

This deadline is so critical that your gift will be triple matched. Please give $X immediately and it will equal $X. –Crystal King, Democratic Headquarters

----------Original message FROM: Patty Murray, TO: Crystal King, SUBJECT: Last night's debate----------

Last night, President Obama dominated the debate and fought for everything we believe in: from Planned Parenthood funding to forcing billionaires to pay their fair share.

Today, the question will be asked: will this debate give President Obama the lead? That answer depends on you.

I know you made a contribution earlier this year, but the last FEC deadline is at midnight, and tomorrow morning we need to send $X in emergency funds into the Senate battlegrounds of Virginia, Ohio and Wisconsin. This is so importantthat we'll match your contribution 3-to-1, but only for the next 15 hours.

Can you contribute $X right now, before the final FEC deadline of this election at midnight, to give President Obama a permanent lead and prevent a Republican Senate takeover?

Karl Rove is outspending us by 58% in these battlegrounds, but post-debate momentum is our chance to turn the tables, and take a lead in this race for good.

I know you understand what this moment could mean for ensuring we keep the White House and Senate. Will you give $X before midnight? Your $X contribution will count for $X.

Contribute here [url]

Let's win today. Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



We are 231 donations away from breaking a single day record! If we get there by the final FEC deadline of this election at midnight, we'll have the funds to send $X in emergency funding to Virginia, Ohio, and Wisconsin and win the White House and Senate.

This deadline is so critical that your gift will be triple matched. Please give $X immediately and it will equal $X [url] –Crystal King, Democratic Headquarters

----------Original message FROM: Patty Murray, TO: Crystal King, SUBJECT: Last night's debate----------