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Reverse-Engineering the 2012 Campaign

[name], because of you

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16 days left. Two urgent pieces of news for you: 1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, ‹ 16 days left. Two urgent pieces of news for you:

1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, 47-47. 2. Tomorrow, Romney's Super PAC's largest attack surge in history hits in nine must-win battlegrounds, which could give the Republicans this election.

You can't let this attack surge go unanswered or we could lose not just the White House, but the Senate too. We need 3,621 donations by midnight to immediately increase spending in these battlegrounds tomorrow. Can you contribute $X? Your gift will be matched 2-to-1, but only until midnight.

Don't let Romney's Super PAC defeat President Obama. Contribute $Xwe will match it 2-to-1 and invest it in key battlegrounds tomorrow [url]

Thanks for standing with us, Guy Cecil

P.S. Remember: The 2-to-1 match ends at MIDNIGHT TONIGHT. Please give immediately [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

If you wish to contribute with a check, click here to download a printable donation form . This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients



ANNOUNCEMENT: We are matching gifts 2-to-1 until MIDNIGHT TONIGHT ONLY to send urgent funding to nine states.

Because of grassroots supporters, we've gone toe to toe with Karl Rove's Super PAC machine and kept this race tied. I know you deeply support President Obama and want to prevent a Republican takeover of the Senate, and see that you might be waiting until the right time to make a contribution.

Most recent online donation: $X Suggested donation: $X click here to renew support

That right time is now. Mitt Romney's Super PAC just launched their largest attack ad campaign in history, covering nine battleground states. If 5,137 supporters respond, we can fight back and win. But if we're short at tonight's midnight deadline, attacks will go unanswered. And with 16 days to go we could lose not only the White House - but the Senate too.

Can you urgently rush $X to immediately increase spending in these nine states? This is so critical that we are matching gifts for just 12 hours. You have until midnight to act.

Karl Rove's buddies can write Mitt Romney a million dollar check when he's down in the polls. But in urgent moments like this, we rely on you.

Please contribute $X immediately. It will be matched until midnight: [url]

Thank you, Jason Rosenbaum, Democratic Headquarters

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients

ANNOUNCEMENT: We are matching gifts 2-to-1 until MIDNIGHT TONIGHT ONLY to send urgent funding to nine states.

Because of grassroots supporters like you, we've gone toe to toe with Karl Rove's Super PAC machine and kept this race tied. I know you're committed to President Obama and preventing a Republican takeover, and I sincerely thank you for your support recently.

Most recent online donation: $X Suggested match: $X click here to match

But Mitt Romney's Super PAC just made their biggest ad buy in history, wiring $X million in emergency funds to nine battlegrounds. If 5,137 supporters urgently respond, we can fight back and win. But if we're short at tonight's midnight deadline, attacks will go unanswered. And with 16 days to go we could lose not only the White House-- but the Senate too.

I know you contributed very recently, and I am so thankful for that. But this is critical, and I need to ask you again:

Can you urgently rush $X to immediately increase spending in these nine states? This is so critical that we are matching gifts for just 12 hours. You have until midnight to act.

Karl Rove can write Mitt Romney a million dollar check when he's down in the polls. But in urgent moments like this, we rely on you.

Please contribute $X immediately. It will be matched until midnight: [url]

Thank you, Jason Rosenbaum, Democratic Headquarters

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: NBC releases new poll:

From: info@dscc.org

Sent: Oct. 21, 2012, 12:58 p.m.




16 days left. Two urgent pieces of news for you: 1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, ‹ 16 days left. Two urgent pieces of news for you:

1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, 47-47. 2. Tomorrow, Romney's Super PAC's largest attack surge in history hits in nine must-win battlegrounds, which could give the Republicans this election.

You can't let this attack surge go unanswered or we could lose not just the White House, but the Senate too. We need 3,621 donations by midnight to immediately increase spending in these battlegrounds tomorrow. Can you contribute $X? Your gift will be matched 2-to-1, but only until midnight.

Don't let Romney's Super PAC defeat President Obama. Contribute $Xwe will match it 2-to-1 and invest it in key battlegrounds tomorrow [url]

Thanks for standing with us, Guy Cecil

P.S. Remember: The 2-to-1 match ends at MIDNIGHT TONIGHT. Please give immediately [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

If you wish to contribute with a check, click here to download a printable donation form . This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: NBC releases new poll:

From: info@dscc.org

Sent: Oct. 21, 2012, 12:58 p.m.




16 days left. Two urgent pieces of news for you: 1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, ‹ 16 days left. Two urgent pieces of news for you:

1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, 47-47. 2. Tomorrow, Romney's Super PAC's largest attack surge in history hits in nine must-win battlegrounds, which could give the Republicans this election.

You can't let this attack surge go unanswered or we could lose not just the White House, but the Senate too. We need 3,621 donations by midnight to immediately increase spending in these battlegrounds tomorrow. Can you contribute $X? Your gift will be matched 2-to-1, but only until midnight.

Don't let Romney's Super PAC defeat President Obama. Contribute $Xwe will match it 2-to-1 and invest it in key battlegrounds tomorrow [url]

Thanks for standing with us, Guy Cecil

P.S. Remember: The 2-to-1 match ends at MIDNIGHT TONIGHT. Please give immediately [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

If you wish to contribute with a check, click here to download a printable donation form . This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.



16 days left. Two urgent pieces of news for you: 1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, ‹ 16 days left. Two urgent pieces of news for you:

1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, 47-47. 2. Tomorrow, Romney's Super PAC's largest attack surge in history hits in nine must-win battlegrounds, which could give the Republicans this election.

You can't let this attack surge go unanswered or we could lose not just the White House, but the Senate too. We need 3,621 donations by midnight to immediately increase spending in these battlegrounds tomorrow. Can you contribute $X? Your gift will be matched 2-to-1, but only until midnight.

Don't let Romney's Super PAC defeat President Obama. Contribute $Xwe will match it 2-to-1 and invest it in key battlegrounds tomorrow [url]

Thanks for standing with us, Guy Cecil

P.S. Remember: The 2-to-1 match ends at MIDNIGHT TONIGHT. Please give immediately [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

If you wish to contribute with a check, click here to download a printable donation form . This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.



ANNOUNCEMENT: We are matching gifts 2-to-1 until MIDNIGHT TONIGHT ONLY to send urgent funding to nine states.

Because of grassroots supporters, we've gone toe to toe with Karl Rove's Super PAC machine and kept this race tied. I know you deeply support President Obama and want to prevent a Republican takeover of the Senate, and see that you might be waiting until the right time to make a contribution.

Most recent online donation: $X Suggested donation: $X click here to renew support

That right time is now. Mitt Romney's Super PAC just launched their largest attack ad campaign in history, covering nine battleground states. If 5,137 supporters respond, we can fight back and win. But if we're short at tonight's midnight deadline, attacks will go unanswered. And with 16 days to go we could lose not only the White House - but the Senate too.

Can you urgently rush $X to immediately increase spending in these nine states? This is so critical that we are matching gifts for just 12 hours. You have until midnight to act.

Karl Rove's buddies can write Mitt Romney a million dollar check when he's down in the polls. But in urgent moments like this, we rely on you.

Please contribute $X immediately. It will be matched until midnight: [url]

Thank you, Jason Rosenbaum, Democratic Headquarters

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

ANNOUNCEMENT: We are matching gifts 2-to-1 until MIDNIGHT TONIGHT ONLY to send urgent funding to nine states.

Because of grassroots supporters like you, we've gone toe to toe with Karl Rove's Super PAC machine and kept this race tied. I know you're committed to President Obama and preventing a Republican takeover, and I sincerely thank you for your support recently.

Most recent online donation: $X Suggested match: $X click here to match

But Mitt Romney's Super PAC just made their biggest ad buy in history, wiring $X million in emergency funds to nine battlegrounds. If 5,137 supporters urgently respond, we can fight back and win. But if we're short at tonight's midnight deadline, attacks will go unanswered. And with 16 days to go we could lose not only the White House-- but the Senate too.

I know you contributed very recently, and I am so thankful for that. But this is critical, and I need to ask you again:

Can you urgently rush $X to immediately increase spending in these nine states? This is so critical that we are matching gifts for just 12 hours. You have until midnight to act.

Karl Rove can write Mitt Romney a million dollar check when he's down in the polls. But in urgent moments like this, we rely on you.

Please contribute $X immediately. It will be matched until midnight: [url]

Thank you, Jason Rosenbaum, Democratic Headquarters

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.