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Reverse-Engineering the 2012 Campaign

[name], I am grateful to you

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3 email variations

37

recipients



If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X or more today:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- This is one of your last chances to determine how this campaign ends -- tomorrow morning, the final plans are being made. If you've been thinking of making a donation, please make it today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

8

recipients

--

If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X today. You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- This is one of your last chances to determine how this campaign ends -- tomorrow morning, the final plans are being made. If you've been thinking of making a donation, please make it today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

6

recipients



If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- I hope you're planning to join the call with me this morning. I'm looking forward to it.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: [name], I am grateful to you

From: info@barackobama.com

Sent: Nov. 2, 2012, 10:10 a.m.




If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X or more today:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- This is one of your last chances to determine how this campaign ends -- tomorrow morning, the final plans are being made. If you've been thinking of making a donation, please make it today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: [name], I am grateful to you

From: info@barackobama.com

Sent: Nov. 2, 2012, 10:10 a.m.




If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X or more today:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- This is one of your last chances to determine how this campaign ends -- tomorrow morning, the final plans are being made. If you've been thinking of making a donation, please make it today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X or more today:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- This is one of your last chances to determine how this campaign ends -- tomorrow morning, the final plans are being made. If you've been thinking of making a donation, please make it today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

--

If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X today. You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- This is one of your last chances to determine how this campaign ends -- tomorrow morning, the final plans are being made. If you've been thinking of making a donation, please make it today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If I don't get a chance to tell you before Election Day, I just want to say:

No matter what happens on Tuesday, I am grateful to you.

And I want to make sure we're celebrating a win to honor all the work you and millions of others have put into this.

The final budget meeting of this campaign is tomorrow, and we're finishing this election out with the resources we have on hand at midnight tonight. Every donation, no matter how large or small -- it matters.

If you can, please make a donation of $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Four days to go -- let's make the most of them.

Barack

P.S. -- I hope you're planning to join the call with me this morning. I'm looking forward to it.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible