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Reverse-Engineering the 2012 Campaign

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7 email variations

37

recipients



This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation of $X or more before the midnight deadline:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible

14

recipients



This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation before the midnight deadline. It's not about how much you can give -- any donation matters because, in this grassroots campaign, you're never giving alone:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible

12

recipients

Obama for America

This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation of $X before the midnight deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible

5

recipients



Tonight is the most critical fundraising deadline of the campaign so far.

I hope you'll chip in what you can:

[url]

This is our make-or-break moment -- and I believe in what you all can do.

Thanks for everything you've done so far. Only 37 days to go. Let's make them count.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Tonight is one of the last fundraising deadlines of this campaign. It's also the most important one we've faced.

Show you're standing with Barack when it really matters -- donate $X or more now:

[url]

I've said before that being President doesn't change who you are, it reveals who you are.

Barack is the same guy I fell in love with and married nearly 20 years ago. I didn't fall in love with him just because he's cute, smart, and funny -- though he is all

his decency, compassion, and conviction. Like me, he was raised to believe that success isn't about how much money you make, but how much of a difference you can make for other people.

That's the man who's leading our country forward, but he can't do it alone.

Donate $X or more before tonight's critical deadline:

[url]

This is Barack's last campaign. Thanks for everything you've done so far to support us, and everything you'll do over the next five weeks.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Obama for America

Traveling around the country, I've seen firsthand how far your contributions go and what they mean to this campaign.

Every time you chip in, you're saying that you have my husband's back -- and ensuring that this campaign's amazing organizers and volunteers around the country have the resources they need to win.

We have a big deadline at midnight tonight -- and it's the most important one we've had in this campaign. _Please make a donation of $X or more to support Barack today. _

Make no mistake, this election is already under way. People are already casting their votes, and the first debate is in just a few days.

Barack and I have been truly humbled by your support. Let's come together right now, before this major deadline, stronger than we ever have before.

Barack is counting on you:

_[url] _

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? _You decide. _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Today is our last quarterly fundraising deadline of this election.

And our grassroots campaign is closing in on something historic: 10 million grassroots donations in a single election year.

Let's hit that goal before midnight:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible

Subject: Barack is counting on you today

From: info@barackobama.com

Sent: Sept. 30, 2012, 1:01 p.m.




This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation of $X or more before the midnight deadline:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Barack is counting on you today

From: info@barackobama.com

Sent: Sept. 30, 2012, 1:01 p.m.




This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation of $X or more before the midnight deadline:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible



This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation of $X or more before the midnight deadline:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible



This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation before the midnight deadline. It's not about how much you can give -- any donation matters because, in this grassroots campaign, you're never giving alone:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible

Obama for America

This campaign is getting down to its very last days, and fast. Tonight is one of the last big fundraising deadlines. Barack needs you with him now more than ever.

Make a donation of $X before the midnight deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Let him know that you're right there with him.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide.

Contributions or gifts to Obama for America are not tax deductible



Tonight is the most critical fundraising deadline of the campaign so far.

I hope you'll chip in what you can:

[url]

This is our make-or-break moment -- and I believe in what you all can do.

Thanks for everything you've done so far. Only 37 days to go. Let's make them count.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Tonight is one of the last fundraising deadlines of this campaign. It's also the most important one we've faced.

Show you're standing with Barack when it really matters -- donate $X or more now:

[url]

I've said before that being President doesn't change who you are, it reveals who you are.

Barack is the same guy I fell in love with and married nearly 20 years ago. I didn't fall in love with him just because he's cute, smart, and funny -- though he is all

his decency, compassion, and conviction. Like me, he was raised to believe that success isn't about how much money you make, but how much of a difference you can make for other people.

That's the man who's leading our country forward, but he can't do it alone.

Donate $X or more before tonight's critical deadline:

[url]

This is Barack's last campaign. Thanks for everything you've done so far to support us, and everything you'll do over the next five weeks.

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? You decide:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Obama for America

Traveling around the country, I've seen firsthand how far your contributions go and what they mean to this campaign.

Every time you chip in, you're saying that you have my husband's back -- and ensuring that this campaign's amazing organizers and volunteers around the country have the resources they need to win.

We have a big deadline at midnight tonight -- and it's the most important one we've had in this campaign. _Please make a donation of $X or more to support Barack today. _

Make no mistake, this election is already under way. People are already casting their votes, and the first debate is in just a few days.

Barack and I have been truly humbled by your support. Let's come together right now, before this major deadline, stronger than we ever have before.

Barack is counting on you:

_[url] _

Michelle

P.S. -- We're incredibly close to something historic: 10 million grassroots donations this year. Can we do it before midnight? _You decide. _

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Today is our last quarterly fundraising deadline of this election.

And our grassroots campaign is closing in on something historic: 10 million grassroots donations in a single election year.

Let's hit that goal before midnight:

[url]

Barack

Contributions or gifts to Obama for America are not tax deductible