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Reverse-Engineering the 2012 Campaign

[name], in Charlotte, can I count on you?

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2 email variations

32

recipients



This election is going to be won or lost by the number of conversations we have with voters in the next few days.

That's why I'm asking you to make calls before it's too late to get out the vote.

You don't have to wait -- start making calls now:

[url]

Or sign up for a shift when you can:

[url]

This election is extremely close, and victory could be decided by just a handful of votes in a few key states.

I know if folks like you step up to get our voters to the polls, we will win. If we fall short, we could easily lose.

This is the final push -- and there are a lot of folks who need to hear from you:

[url]

And make sure to sign up for your get-out-the-vote call shift:

[url]

It's in your hands. I'm proud to have you on my side.

Barack

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



This election is going to be won or lost by the number of conversations we have with voters in the next few days.

That's why I'm asking you to get out there before it's too late -- to help get out the vote in battleground states.

Sign up for a shift -- or a few, if you can:

[url]

What: Get out the vote phone bank

Meet at: 2278 Market Street San Francisco, CA 94114

When: Shifts available all day on Saturday, Sunday, Monday, and Tuesday

RSVP here:

[url]

Or find other events near you:

[url]

This election is extremely close, and victory in critical battleground states could be decided by just a handful of votes.

I know if folks like you step up to get voters to the polls, we will win. If we fall short, we could easily lose.

This is the final push -- and there are a lot of folks who need to hear from you:

[url]

It's in your hands. I'm proud to have you on my side.

Barack

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: [name], can I count on you to make some calls?

From: info@barackobama.com

Sent: Nov. 1, 2012, 6:23 p.m.




This election is going to be won or lost by the number of conversations we have with voters in the next few days.

That's why I'm asking you to make calls before it's too late to get out the vote.

You don't have to wait -- start making calls now:

[url]

Or sign up for a shift when you can:

[url]

This election is extremely close, and victory could be decided by just a handful of votes in a few key states.

I know if folks like you step up to get our voters to the polls, we will win. If we fall short, we could easily lose.

This is the final push -- and there are a lot of folks who need to hear from you:

[url]

And make sure to sign up for your get-out-the-vote call shift:

[url]

It's in your hands. I'm proud to have you on my side.

Barack

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: [name], can I count on you to make some calls?

From: info@barackobama.com

Sent: Nov. 1, 2012, 6:23 p.m.




This election is going to be won or lost by the number of conversations we have with voters in the next few days.

That's why I'm asking you to make calls before it's too late to get out the vote.

You don't have to wait -- start making calls now:

[url]

Or sign up for a shift when you can:

[url]

This election is extremely close, and victory could be decided by just a handful of votes in a few key states.

I know if folks like you step up to get our voters to the polls, we will win. If we fall short, we could easily lose.

This is the final push -- and there are a lot of folks who need to hear from you:

[url]

And make sure to sign up for your get-out-the-vote call shift:

[url]

It's in your hands. I'm proud to have you on my side.

Barack

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This election is going to be won or lost by the number of conversations we have with voters in the next few days.

That's why I'm asking you to make calls before it's too late to get out the vote.

You don't have to wait -- start making calls now:

[url]

Or sign up for a shift when you can:

[url]

This election is extremely close, and victory could be decided by just a handful of votes in a few key states.

I know if folks like you step up to get our voters to the polls, we will win. If we fall short, we could easily lose.

This is the final push -- and there are a lot of folks who need to hear from you:

[url]

And make sure to sign up for your get-out-the-vote call shift:

[url]

It's in your hands. I'm proud to have you on my side.

Barack

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



This election is going to be won or lost by the number of conversations we have with voters in the next few days.

That's why I'm asking you to get out there before it's too late -- to help get out the vote in battleground states.

Sign up for a shift -- or a few, if you can:

[url]

What: Get out the vote phone bank

Meet at: 2278 Market Street San Francisco, CA 94114

When: Shifts available all day on Saturday, Sunday, Monday, and Tuesday

RSVP here:

[url]

Or find other events near you:

[url]

This election is extremely close, and victory in critical battleground states could be decided by just a handful of votes.

I know if folks like you step up to get voters to the polls, we will win. If we fall short, we could easily lose.

This is the final push -- and there are a lot of folks who need to hear from you:

[url]

It's in your hands. I'm proud to have you on my side.

Barack

--------------------------------------------------------------------- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.