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Reverse-Engineering the 2012 Campaign

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10

recipients

Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Listen up: Just yesterday, Mitt Romney's billionaire funded SuperPAC announced their most expensive attack to date, covering nine battleground states.

Here's the cold, hard truth: Obama is tied, as are about a dozen Senate races. And Republicans are still outspending us 3-to-1 with brutal attacks.

We're running out of time to break these deadlocks. The Republicans can pick up a phone and have a billionaire write a $X check. I'm counting on you and 6,000 others to match that in the next 36 hours, because we've got to increase our spending immediately.

It's time to pony up, folks! Give $X immediately. We're still 6,187 donations short.

This election could be decided today. Right now, we could scare the heck out of the Republicans by pouring money into the tightest battlegrounds and bouncing in the polls. Or, we could let those wing-nuts win the White House and Senate because our folks didn't step up.

Contribute $X in the next 36 hours so we can win this thing! [url]

Thanks for sticking up for our side, James

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Contribute now » BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.

Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?

If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.

Can you urgently rush $X to immediately increase spending in these nine states? We have just 24 hours.

The whole lot—President Obama, a Democratic Senate, and everything we've fought for in the past four years—is on the line right now.

You are one of our most committed supporters, and I know we ask a lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.

Can you immediately give $X? [url]

Thank you, Sen. Patty Murray

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. Thank you for being a part of our movement. Our records show your email address [email]. If our records are incorrect, or you have made a recent donation that is not reflected, please let us know.

If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

What a response! Just today, more than 5,000 fired up supporters have contributed to fight back against this nine state Republican SuperPAC attack campaign-- their largest of this we only need 2,000 more people to step up by 3PM tomorrow, and we'll get the Emergency Funds into the key battlegrounds by Monday morning. This funding will give us critical momentum heading into these final 17 days! Can you kick in $X and help prevent Republicans from buying the White House and Senate out from under us? - Crystal King

----------Original message FROM: Patty Murray, TO: Crystal King, SENT: 10/20/2012, SUBJECT: Breaking: NYTimes----------

Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Contribute now » BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.

Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?

If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.

Can you urgently rush $X to immediately increase spending in these nine states? We have just 24 hours.

The whole lot—President Obama, a Democratic Senate, and everything we've fought for in the past four years—is on the line right now.

You are one of our most committed supporters, and I know we ask a lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.

Can you immediately give $X? [url]

Thank you, Sen. Patty Murray

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. Thank you for being a part of our movement. Our records show your email address [email]. If our records are incorrect, or you have made a recent donation that is not reflected, please let us know.

If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Contribute now » BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.
  
 Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?
 
 If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.
 
 Can you urgently rush $X or more to immediately increase spending in these nine states? We have just 24 hours.
 
 The whole lot—President Obama, a Democratic Senate, and everything we've fought for in the past four years—is on the line right now.
  
 You are one of our most committed supporters, and I know we ask a lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.
  
 Can you immediately give $X or more? [url]
 
 Thank you,
 Sen. Patty Murray


2

recipients



BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the "most aggressive and expensive push yet” by The New York Times.

What response! Just today, more than 5,000 fired up supporters have contributed to fight back against this nine state Republican SuperPAC attack campaign-- their largest of this we only need 2,000 more people to step up by 3PM tomorrow, and we'll get the Emergency Funds into the key battlegrounds by Monday morning. This funding will give us critical momentum heading into these final 17 days! Can you kick in $X and help prevent Republicans from buying the White House and Senate out from under us? - Crystal King

_____

----------Original message FROM: Patty Murray, TO: Crystal King, SENT: 10/20/2012, SUBJECT: Breaking: NYTimes----------

Polling Update

State

National



Virginia

Obama 47, Romney 48



Wisconsin

Obama 48, Romney 47



Nevada

Obama 47, Romney 45



Contribute now »



BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.

Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?

If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.

Can you urgently rush $X to immediately increase spending in these nine states? We have just 24 hours.

The whole lot—President Obama, Democratic Senate, and everything we've fought for in the past four years—is on the line right now.

You are one of our most committed supporters, and I know we ask lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.

Can you immediately give $X? [url]

Thank you, Sen. Patty Murray

Image removed by sender. Contribute

YOUR SUPPORT

Date of last gift

Suggested or more

Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

If you wish to contribute with check, click here to download printable donation form.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send reply to this message with "unsubscribe" in the subject line.

Image removed by sender.Image removed by sender.Image removed by sender.

Image removed by sender.

Subject: [name]isten up

From: info@dscc.org

Sent: Oct. 20, 2012, 10:24 a.m.


Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Listen up: Just yesterday, Mitt Romney's billionaire funded SuperPAC announced their most expensive attack to date, covering nine battleground states.

Here's the cold, hard truth: Obama is tied, as are about a dozen Senate races. And Republicans are still outspending us 3-to-1 with brutal attacks.

We're running out of time to break these deadlocks. The Republicans can pick up a phone and have a billionaire write a $X check. I'm counting on you and 6,000 others to match that in the next 36 hours, because we've got to increase our spending immediately.

It's time to pony up, folks! Give $X immediately. We're still 6,187 donations short.

This election could be decided today. Right now, we could scare the heck out of the Republicans by pouring money into the tightest battlegrounds and bouncing in the polls. Or, we could let those wing-nuts win the White House and Senate because our folks didn't step up.

Contribute $X in the next 36 hours so we can win this thing! [url]

Thanks for sticking up for our side, James

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: [name]isten up

From: info@dscc.org

Sent: Oct. 20, 2012, 10:24 a.m.


Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Listen up: Just yesterday, Mitt Romney's billionaire funded SuperPAC announced their most expensive attack to date, covering nine battleground states.

Here's the cold, hard truth: Obama is tied, as are about a dozen Senate races. And Republicans are still outspending us 3-to-1 with brutal attacks.

We're running out of time to break these deadlocks. The Republicans can pick up a phone and have a billionaire write a $X check. I'm counting on you and 6,000 others to match that in the next 36 hours, because we've got to increase our spending immediately.

It's time to pony up, folks! Give $X immediately. We're still 6,187 donations short.

This election could be decided today. Right now, we could scare the heck out of the Republicans by pouring money into the tightest battlegrounds and bouncing in the polls. Or, we could let those wing-nuts win the White House and Senate because our folks didn't step up.

Contribute $X in the next 36 hours so we can win this thing! [url]

Thanks for sticking up for our side, James

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Listen up: Just yesterday, Mitt Romney's billionaire funded SuperPAC announced their most expensive attack to date, covering nine battleground states.

Here's the cold, hard truth: Obama is tied, as are about a dozen Senate races. And Republicans are still outspending us 3-to-1 with brutal attacks.

We're running out of time to break these deadlocks. The Republicans can pick up a phone and have a billionaire write a $X check. I'm counting on you and 6,000 others to match that in the next 36 hours, because we've got to increase our spending immediately.

It's time to pony up, folks! Give $X immediately. We're still 6,187 donations short.

This election could be decided today. Right now, we could scare the heck out of the Republicans by pouring money into the tightest battlegrounds and bouncing in the polls. Or, we could let those wing-nuts win the White House and Senate because our folks didn't step up.

Contribute $X in the next 36 hours so we can win this thing! [url]

Thanks for sticking up for our side, James

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Contribute now » BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.

Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?

If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.

Can you urgently rush $X to immediately increase spending in these nine states? We have just 24 hours.

The whole lot—President Obama, a Democratic Senate, and everything we've fought for in the past four years—is on the line right now.

You are one of our most committed supporters, and I know we ask a lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.

Can you immediately give $X? [url]

Thank you, Sen. Patty Murray

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. Thank you for being a part of our movement. Our records show your email address [email]. If our records are incorrect, or you have made a recent donation that is not reflected, please let us know.

If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

What a response! Just today, more than 5,000 fired up supporters have contributed to fight back against this nine state Republican SuperPAC attack campaign-- their largest of this we only need 2,000 more people to step up by 3PM tomorrow, and we'll get the Emergency Funds into the key battlegrounds by Monday morning. This funding will give us critical momentum heading into these final 17 days! Can you kick in $X and help prevent Republicans from buying the White House and Senate out from under us? - Crystal King

----------Original message FROM: Patty Murray, TO: Crystal King, SENT: 10/20/2012, SUBJECT: Breaking: NYTimes----------

Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Contribute now » BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.

Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?

If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.

Can you urgently rush $X to immediately increase spending in these nine states? We have just 24 hours.

The whole lot—President Obama, a Democratic Senate, and everything we've fought for in the past four years—is on the line right now.

You are one of our most committed supporters, and I know we ask a lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.

Can you immediately give $X? [url]

Thank you, Sen. Patty Murray

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. Thank you for being a part of our movement. Our records show your email address [email]. If our records are incorrect, or you have made a recent donation that is not reflected, please let us know.

If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Polling Update State National Virginia Obama 47, Romney 48 Wisconsin Obama 48, Romney 47 Nevada Obama 47, Romney 45 Contribute now » BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.
  
 Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?
 
 If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.
 
 Can you urgently rush $X or more to immediately increase spending in these nine states? We have just 24 hours.
 
 The whole lot—President Obama, a Democratic Senate, and everything we've fought for in the past four years—is on the line right now.
  
 You are one of our most committed supporters, and I know we ask a lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.
  
 Can you immediately give $X or more? [url]
 
 Thank you,
 Sen. Patty Murray




BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the "most aggressive and expensive push yet” by The New York Times.

What response! Just today, more than 5,000 fired up supporters have contributed to fight back against this nine state Republican SuperPAC attack campaign-- their largest of this we only need 2,000 more people to step up by 3PM tomorrow, and we'll get the Emergency Funds into the key battlegrounds by Monday morning. This funding will give us critical momentum heading into these final 17 days! Can you kick in $X and help prevent Republicans from buying the White House and Senate out from under us? - Crystal King

_____

----------Original message FROM: Patty Murray, TO: Crystal King, SENT: 10/20/2012, SUBJECT: Breaking: NYTimes----------

Polling Update

State

National



Virginia

Obama 47, Romney 48



Wisconsin

Obama 48, Romney 47



Nevada

Obama 47, Romney 45



Contribute now »



BREAKING: Romney's Super PAC just wired $X million in emergency funding to nine battlegrounds. It's being called the “most aggressive and expensive push yet” by The New York Times.

Today, our odds of re-electing President Obama and keeping the Senate are at 51%. But today, we're asking ourselves: Will we fall behind in the last 17 days?

If we want to win the White House and Senate, we must match them on the air by Monday morning. We need 4,419 donations by tomorrow afternoon at 3 PM to make it happen.

Can you urgently rush $X to immediately increase spending in these nine states? We have just 24 hours.

The whole lot—President Obama, Democratic Senate, and everything we've fought for in the past four years—is on the line right now.

You are one of our most committed supporters, and I know we ask lot of you. But this moment could make or break President Obama, and grassroots supporters are our only option.

Can you immediately give $X? [url]

Thank you, Sen. Patty Murray

Image removed by sender. Contribute

YOUR SUPPORT

Date of last gift

Suggested or more

Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

If you wish to contribute with check, click here to download printable donation form.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send reply to this message with "unsubscribe" in the subject line.

Image removed by sender.Image removed by sender.Image removed by sender.

Image removed by sender.