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Reverse-Engineering the 2012 Campaign

Sarah Jessica and I are hosting

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5 email variations

67

recipients



I take deadlines seriously.

I'm writing to remind you that you're facing one tomorrow: your last chance to join President Obama, the First Lady, and me for dinner at Sarah Jessica Parker's home in New York on June 14th.

After dinner, you and a guest of your choosing could join the President and First Lady at a private concert from Mariah Carey.

There's simply no excuse to let this slip:

[url]

I don't do this sort of thing often -- get involved with politics, that is.

But I'm doing everything I can to support President Obama this summer and fall because it's important that we all do.

Nights in New York like this one are a happy side benefit.

I hope to see you there.

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

17

recipients



It's my honor to invite you to take part in an event I'm hosting at my home with the President and First Lady on June 14th.

If you can make a donation of any amount today, you'll be automatically entered to win two tickets to New York to join us.

Just before Election Day in 2008, I went to an Obama campaign office in New York and called some undecided voters.

I believed then, as I do now, that if we all chipped in and did our part, we would not only make history, but create meaningful change that so many Americans needed.

For me, this election is even more important than 2008.

As a woman, a mother, and an entrepreneur, I need to believe our country can be a place where everyone has a fair shot at success.

This November's election will determine whether we get to keep moving forward, or if we're forced to go back to policies that ask people like my middle-class family in Ohio to carry the burden -- while people like me, who don't need tax breaks, get extra help.

I'm hosting this event on June 14th because there is so much at stake this year, and I want to keep doing what I can.

I hope you'll help me welcome President Obama and the First Lady to New York.

It should be fabulous.

Donate $X or whatever you can to be automatically entered to win:

[url]

Hope to see you there,

Sarah Jessica

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

9

recipients



I am thrilled and honored to be co-hosting an event with the President and the First Lady at Sarah Jessica Parker's home on June 14th.

And I'm happy to have the chance to extend an invitation to you as well.

Enter for the chance to join us, along with a guest of your choosing:

[url]

After dinner, you'll join the President and the First Lady for a private Mariah Carey concert.

Pretty fabulous. I wouldn't miss this opportunity.

Hope to see you soon,

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

7

recipients



Someone reading this email will be sitting down next week with the President and the First Lady at a dinner I'm co-hosting with my good friend Sarah Jessica Parker.

Don't procrastinate. You have only one more day to enter:

[url]

Start thinking about who you'd like to bring -- and, of course, what you'll wear.

Hope to see you soon, and thank you for supporting our president.

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

6

recipients



I'm honored to be hosting the President and the First Lady at my home for an evening next week.

I feel like it's the least I can do for someone who has inspired me -- and so many other Americans -- since he announced his candidacy. I'm proud to say I'm a supporter.

I have a feeling you know what I mean -- and that's why you're invited, too, along with a guest of your choice.

By pitching in $X or whatever you're able to help re-elect President Obama, you'll be automatically entered for the chance to join us airfare covered :

[url]

We've got a lot of work to do -- and we'll have a lot to talk about.

Why not give it a try?

Sarah Jessica

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe

Subject: Sarah Jessica and I are hosting

From: info@barackobama.com

Sent: June 3, 2012, 6:57 a.m.




I take deadlines seriously.

I'm writing to remind you that you're facing one tomorrow: your last chance to join President Obama, the First Lady, and me for dinner at Sarah Jessica Parker's home in New York on June 14th.

After dinner, you and a guest of your choosing could join the President and First Lady at a private concert from Mariah Carey.

There's simply no excuse to let this slip:

[url]

I don't do this sort of thing often -- get involved with politics, that is.

But I'm doing everything I can to support President Obama this summer and fall because it's important that we all do.

Nights in New York like this one are a happy side benefit.

I hope to see you there.

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

 

Compare variations

Subject: Sarah Jessica and I are hosting

From: info@barackobama.com

Sent: June 3, 2012, 6:57 a.m.




I take deadlines seriously.

I'm writing to remind you that you're facing one tomorrow: your last chance to join President Obama, the First Lady, and me for dinner at Sarah Jessica Parker's home in New York on June 14th.

After dinner, you and a guest of your choosing could join the President and First Lady at a private concert from Mariah Carey.

There's simply no excuse to let this slip:

[url]

I don't do this sort of thing often -- get involved with politics, that is.

But I'm doing everything I can to support President Obama this summer and fall because it's important that we all do.

Nights in New York like this one are a happy side benefit.

I hope to see you there.

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



I take deadlines seriously.

I'm writing to remind you that you're facing one tomorrow: your last chance to join President Obama, the First Lady, and me for dinner at Sarah Jessica Parker's home in New York on June 14th.

After dinner, you and a guest of your choosing could join the President and First Lady at a private concert from Mariah Carey.

There's simply no excuse to let this slip:

[url]

I don't do this sort of thing often -- get involved with politics, that is.

But I'm doing everything I can to support President Obama this summer and fall because it's important that we all do.

Nights in New York like this one are a happy side benefit.

I hope to see you there.

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



It's my honor to invite you to take part in an event I'm hosting at my home with the President and First Lady on June 14th.

If you can make a donation of any amount today, you'll be automatically entered to win two tickets to New York to join us.

Just before Election Day in 2008, I went to an Obama campaign office in New York and called some undecided voters.

I believed then, as I do now, that if we all chipped in and did our part, we would not only make history, but create meaningful change that so many Americans needed.

For me, this election is even more important than 2008.

As a woman, a mother, and an entrepreneur, I need to believe our country can be a place where everyone has a fair shot at success.

This November's election will determine whether we get to keep moving forward, or if we're forced to go back to policies that ask people like my middle-class family in Ohio to carry the burden -- while people like me, who don't need tax breaks, get extra help.

I'm hosting this event on June 14th because there is so much at stake this year, and I want to keep doing what I can.

I hope you'll help me welcome President Obama and the First Lady to New York.

It should be fabulous.

Donate $X or whatever you can to be automatically entered to win:

[url]

Hope to see you there,

Sarah Jessica

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



I am thrilled and honored to be co-hosting an event with the President and the First Lady at Sarah Jessica Parker's home on June 14th.

And I'm happy to have the chance to extend an invitation to you as well.

Enter for the chance to join us, along with a guest of your choosing:

[url]

After dinner, you'll join the President and the First Lady for a private Mariah Carey concert.

Pretty fabulous. I wouldn't miss this opportunity.

Hope to see you soon,

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



Someone reading this email will be sitting down next week with the President and the First Lady at a dinner I'm co-hosting with my good friend Sarah Jessica Parker.

Don't procrastinate. You have only one more day to enter:

[url]

Start thinking about who you'd like to bring -- and, of course, what you'll wear.

Hope to see you soon, and thank you for supporting our president.

Anna Wintour

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



I'm honored to be hosting the President and the First Lady at my home for an evening next week.

I feel like it's the least I can do for someone who has inspired me -- and so many other Americans -- since he announced his candidacy. I'm proud to say I'm a supporter.

I have a feeling you know what I mean -- and that's why you're invited, too, along with a guest of your choice.

By pitching in $X or whatever you're able to help re-elect President Obama, you'll be automatically entered for the chance to join us airfare covered :

[url]

We've got a lot of work to do -- and we'll have a lot to talk about.

Why not give it a try?

Sarah Jessica

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 4, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; dinner with President Obama and Sarah Jessica Parker on a date to be determined by the Sponsor; and tickets for winner and a guest to a concert featuring a performance by Mariah Carey on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe