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Reverse-Engineering the 2012 Campaign

Being married to Barack

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3 email variations

143

recipients





For the first 10 years of our marriage, Barack and I lived in an apartment

in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it

got, Barack would head out into the cold -- shovel in hand -- to dig my car

out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see

that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like

that, all the way to November 6th. Barack is working hard, but he can't do

this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be

automatically entered to join Barack and me for a casual dinner:

[url]



Your flight, your meal, your accommodations -- that's all taken care of.

Just bring yourself and a guest, and get ready to enjoy a good meal

together.

Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: unsubscribe, go to:

[url]

9

recipients



For the first 10 years of our marriage, Barack and I lived in an apartment in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it got, Barack would head out into the cold -- shovel in hand -- to dig my car out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like that, all the way to November 6th. Barack is working hard, but he can't do this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be automatically entered to join Barack and me for a casual dinner:

[url]

Your flight, your meal, your accommodations -- that's all taken care of. Just bring yourself and a guest, and get ready to enjoy a good meal together.

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here -- [url] -- or click here -- [url] -- to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama Victory Fund, a joint fundraising committee authorized by Obama for America and the Democratic National Committee.

3

recipients

Hi,

This is going to be fun: I'm Barack's date for the next dinner he's having with supporters.

See you there?

[url]

Hope to see you soon,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here or click here to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

To unsubscribe, go to: [url]

Subject: Being married to Barack

From: info@barackobama.com

Sent: June 21, 2012, 7:16 a.m.






For the first 10 years of our marriage, Barack and I lived in an apartment

in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it

got, Barack would head out into the cold -- shovel in hand -- to dig my car

out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see

that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like

that, all the way to November 6th. Barack is working hard, but he can't do

this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be

automatically entered to join Barack and me for a casual dinner:

[url]



Your flight, your meal, your accommodations -- that's all taken care of.

Just bring yourself and a guest, and get ready to enjoy a good meal

together.

Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: unsubscribe, go to:

[url]

 

Compare variations

Subject: Being married to Barack

From: info@barackobama.com

Sent: June 21, 2012, 7:16 a.m.






For the first 10 years of our marriage, Barack and I lived in an apartment

in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it

got, Barack would head out into the cold -- shovel in hand -- to dig my car

out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see

that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like

that, all the way to November 6th. Barack is working hard, but he can't do

this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be

automatically entered to join Barack and me for a casual dinner:

[url]



Your flight, your meal, your accommodations -- that's all taken care of.

Just bring yourself and a guest, and get ready to enjoy a good meal

together.

Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: unsubscribe, go to:

[url]





For the first 10 years of our marriage, Barack and I lived in an apartment

in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it

got, Barack would head out into the cold -- shovel in hand -- to dig my car

out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see

that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like

that, all the way to November 6th. Barack is working hard, but he can't do

this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be

automatically entered to join Barack and me for a casual dinner:

[url]



Your flight, your meal, your accommodations -- that's all taken care of.

Just bring yourself and a guest, and get ready to enjoy a good meal

together.

Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: unsubscribe, go to:

[url]



For the first 10 years of our marriage, Barack and I lived in an apartment in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it got, Barack would head out into the cold -- shovel in hand -- to dig my car out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like that, all the way to November 6th. Barack is working hard, but he can't do this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be automatically entered to join Barack and me for a casual dinner:

[url]

Your flight, your meal, your accommodations -- that's all taken care of. Just bring yourself and a guest, and get ready to enjoy a good meal together.

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here -- [url] -- or click here -- [url] -- to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama Victory Fund, a joint fundraising committee authorized by Obama for America and the Democratic National Committee.

Hi,

This is going to be fun: I'm Barack's date for the next dinner he's having with supporters.

See you there?

[url]

Hope to see you soon,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here or click here to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

To unsubscribe, go to: [url]