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Reverse-Engineering the 2012 Campaign

[name], look what you did!

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2 email variations

8

recipients

--

Thanks to your support, we shattered our record for grassroots contributions! If we can keep up the pace, we can put an end to Speaker's Boehner's Tea Party majority.

Help us keep up the momentum!

-- Make a donation to help us fight Republicans and their Super PACs

-- Sign up to volunteer – early voting has already started in many states

-- Help us spread the word by joining us on Facebook or Twitter

-- Read our 2012 State of Play Memo to get the latest on our campaign to defeat Tea Party Republicans

Thanks for everything -- 5 weeks until election day!

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

2

recipients



Alan --

Your donation helped us shatter our record for grassroots contributions! If we can keep up the pace, we can put an end to Speaker's Boehner's Tea Party majority.



Help us keep up the momentum!

-- Make a donation to help us fight Republicans and their Super PACs

-- Sign up to volunteer -- early voting has already started in many states

-- Help us spread the word by joining us on Facebook or Twitter

-- Read our 2012 State of Play Memo to get the latest on our campaign to defeat Tea Party Republicans

Thanks for everything -- 5 weeks until election day!

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: [name], look what you did!

From: dccc@dccc.org

Sent: Oct. 2, 2012, 11:13 a.m.


--

Thanks to your support, we shattered our record for grassroots contributions! If we can keep up the pace, we can put an end to Speaker's Boehner's Tea Party majority.

Help us keep up the momentum!

-- Make a donation to help us fight Republicans and their Super PACs

-- Sign up to volunteer – early voting has already started in many states

-- Help us spread the word by joining us on Facebook or Twitter

-- Read our 2012 State of Play Memo to get the latest on our campaign to defeat Tea Party Republicans

Thanks for everything -- 5 weeks until election day!

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: [name], look what you did!

From: dccc@dccc.org

Sent: Oct. 2, 2012, 11:13 a.m.


--

Thanks to your support, we shattered our record for grassroots contributions! If we can keep up the pace, we can put an end to Speaker's Boehner's Tea Party majority.

Help us keep up the momentum!

-- Make a donation to help us fight Republicans and their Super PACs

-- Sign up to volunteer – early voting has already started in many states

-- Help us spread the word by joining us on Facebook or Twitter

-- Read our 2012 State of Play Memo to get the latest on our campaign to defeat Tea Party Republicans

Thanks for everything -- 5 weeks until election day!

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

Thanks to your support, we shattered our record for grassroots contributions! If we can keep up the pace, we can put an end to Speaker's Boehner's Tea Party majority.

Help us keep up the momentum!

-- Make a donation to help us fight Republicans and their Super PACs

-- Sign up to volunteer – early voting has already started in many states

-- Help us spread the word by joining us on Facebook or Twitter

-- Read our 2012 State of Play Memo to get the latest on our campaign to defeat Tea Party Republicans

Thanks for everything -- 5 weeks until election day!

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



Alan --

Your donation helped us shatter our record for grassroots contributions! If we can keep up the pace, we can put an end to Speaker's Boehner's Tea Party majority.



Help us keep up the momentum!

-- Make a donation to help us fight Republicans and their Super PACs

-- Sign up to volunteer -- early voting has already started in many states

-- Help us spread the word by joining us on Facebook or Twitter

-- Read our 2012 State of Play Memo to get the latest on our campaign to defeat Tea Party Republicans

Thanks for everything -- 5 weeks until election day!

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!