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Reverse-Engineering the 2012 Campaign

[name], Thank you

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[url] [url]

Ann and I cannot thank you enough for supporting and believing in our cause.

This was more than just a campaign -- this was a national movement.

Thank you for the work that you did -- going across neighborhoods to knock on doors and put up yard signs. Thanks for making phone calls, coming to rallies, donating funds, and convincing friends and family to join our team.

What's really inspiring is that you came together because you care about America.

We still believe that better days are ahead. It's up to us to rally together to renew America's promise and restore American greatness.

From the bottom of our hearts, Ann and I thank you for your support, prayers, efforts, and vote. We are forever grateful to each and every one of you.

Today's a new day. Keep believing in America.

Thank you and God bless America,

Mitt and Ann Romney

[url] Paid for by Romney for President, Inc. www.MittRomney.com

Subject: [name], Thank you

From: Mitt and Ann Romney <info@mittromney.com<mailto:info@mittromney.com>>

Sent: Nov. 10, 2012, 2:23 p.m.




[url] [url]

Ann and I cannot thank you enough for supporting and believing in our cause.

This was more than just a campaign -- this was a national movement.

Thank you for the work that you did -- going across neighborhoods to knock on doors and put up yard signs. Thanks for making phone calls, coming to rallies, donating funds, and convincing friends and family to join our team.

What's really inspiring is that you came together because you care about America.

We still believe that better days are ahead. It's up to us to rally together to renew America's promise and restore American greatness.

From the bottom of our hearts, Ann and I thank you for your support, prayers, efforts, and vote. We are forever grateful to each and every one of you.

Today's a new day. Keep believing in America.

Thank you and God bless America,

Mitt and Ann Romney

[url] Paid for by Romney for President, Inc. www.MittRomney.com