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Reverse-Engineering the 2012 Campaign

[name], thanks: Here's your total 2012 record of support

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3 email variations

34

recipients



In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: July 22, 2011 -- Most recent donation: February 03, 2012 -- Suggested donation today: $X

You've helped get us where we are.

Now, can you dig deeper and donate $X or more for the final push?

[url]

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

12

recipients

Obama - Biden

In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address, you haven't given to this campaign yet.

Don't let this election come and go without doing your part donate $X or more for the final push.

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. I need you to get on board before it's too late. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden Theo --

In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Date of your most recent donation: March 31, 2008 -- Suggested donation today: $X

You stepped up and made your mark in 2008 -- but it looks like you haven't made a donation yet to the 2012 campaign. With five days to go, what's holding you back, Theo?

Please donate $X or more for the final push.

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. If you were planning on helping President Obama win, the time to chip in is now. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: [name], thanks: Here's your total 2012 record of support

From: info@barackobama.com

Sent: Nov. 1, 2012, 2:39 p.m.




In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: July 22, 2011 -- Most recent donation: February 03, 2012 -- Suggested donation today: $X

You've helped get us where we are.

Now, can you dig deeper and donate $X or more for the final push?

[url]

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: [name], thanks: Here's your total 2012 record of support

From: info@barackobama.com

Sent: Nov. 1, 2012, 2:39 p.m.




In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: July 22, 2011 -- Most recent donation: February 03, 2012 -- Suggested donation today: $X

You've helped get us where we are.

Now, can you dig deeper and donate $X or more for the final push?

[url]

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: July 22, 2011 -- Most recent donation: February 03, 2012 -- Suggested donation today: $X

You've helped get us where we are.

Now, can you dig deeper and donate $X or more for the final push?

[url]

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address, you haven't given to this campaign yet.

Don't let this election come and go without doing your part donate $X or more for the final push.

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. I need you to get on board before it's too late. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden Theo --

In about 48 hours, we're making our final budget decisions as a campaign.

We'll look at what we have in the bank and match it up with what we think we need to do to win in these last few days.

If we can't fully fund our operations at this stage, it could be the difference between winning and losing.

Every dollar that comes in is budgeted and put to use right away, down to the last penny.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Date of your most recent donation: March 31, 2008 -- Suggested donation today: $X

You stepped up and made your mark in 2008 -- but it looks like you haven't made a donation yet to the 2012 campaign. With five days to go, what's holding you back, Theo?

Please donate $X or more for the final push.

We learned last week that Mitt Romney and the Republicans have $X million more to spend in the last leg of this campaign.

That's up to $X million more per day at their disposal than we have right now.

We are in a strong position with five days to go. But we cannot allow ourselves to be overwhelmed so close to the very end.

There is no putting it off. If you were planning on helping President Obama win, the time to chip in is now. Please donate $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.