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Reverse-Engineering the 2012 Campaign

I bet you're registered - but what about your friends?

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

8

recipients

Obama - Biden --

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- Once you've reached out, check out this great new page on Dashboard where you can see if your friends really did get registered, and watch your impact on this election go up.

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

5

recipients



Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration:

[url]

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in Missouri is on Wednesday, October 10th. If you're not registered, you can do it in a matter of minutes at register.barackobama.com.

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: I bet you're registered - but what about your friends?

From: Jeremy Bird, BarackObama.com <info@barackobama.com>

Sent: Oct. 6, 2012, 3:49 p.m.


Obama - Biden --

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- Once you've reached out, check out this great new page on Dashboard where you can see if your friends really did get registered, and watch your impact on this election go up.

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: I bet you're registered - but what about your friends?

From: Jeremy Bird, BarackObama.com <info@barackobama.com>

Sent: Oct. 6, 2012, 3:49 p.m.


Obama - Biden --

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- Once you've reached out, check out this great new page on Dashboard where you can see if your friends really did get registered, and watch your impact on this election go up.

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- Once you've reached out, check out this great new page on Dashboard where you can see if your friends really did get registered, and watch your impact on this election go up.

----- Election Day is closer than you think. Donate today. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration:

[url]

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in Missouri is on Wednesday, October 10th. If you're not registered, you can do it in a matter of minutes at register.barackobama.com.

--------------------------------------------------------------------- Election Day is closer than you think. Donate today:

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.