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Reverse-Engineering the 2012 Campaign

[name], You can still help

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Romney-Ryan is it.

America votes tomorrow.

Every dollar raised today means we can allocate that much more to get out the vote tomorrow.

The enthusiasm in this race is unprecedented, and we wouldn't be where we are without you. Thanks to our wonderful Romney Victory volunteers, we've been able to contact over 59 million voters.

In the last four days of this campaign alone, our "Get Out The Vote" operation will make over 6 million voter identifications with the help of 150,000 volunteers nationwide.

Ohio, Virginia, Florida, Wisconsin and Iowa are running the best GOTV programs their states have ever seen, making millions of voter contacts each week.

I'm so proud of our team, and I know that with your support, we're going to finish strong.

We still need your help to fund our GOTV efforts. Please dig deep and contribute $X today.

Ann Romney Victory_Disclaimer

Subject: [name], You can still help

From: info@mittromney.com

Sent: Nov. 5, 2012, 9:51 a.m.


Romney-Ryan is it.

America votes tomorrow.

Every dollar raised today means we can allocate that much more to get out the vote tomorrow.

The enthusiasm in this race is unprecedented, and we wouldn't be where we are without you. Thanks to our wonderful Romney Victory volunteers, we've been able to contact over 59 million voters.

In the last four days of this campaign alone, our "Get Out The Vote" operation will make over 6 million voter identifications with the help of 150,000 volunteers nationwide.

Ohio, Virginia, Florida, Wisconsin and Iowa are running the best GOTV programs their states have ever seen, making millions of voter contacts each week.

I'm so proud of our team, and I know that with your support, we're going to finish strong.

We still need your help to fund our GOTV efforts. Please dig deep and contribute $X today.

Ann Romney Victory_Disclaimer