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Reverse-Engineering the 2012 Campaign

[name], you're amazing

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Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, supporters like you have made more than 500,000 grassroots donations to build this campaign. So if you're fired up, let's keep it going -- let's see how many people we can get to show their support by the end of the day.

Can you chip in $X or more to stand with Barack today?

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

The donation you give today will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X or more right now to win this election in the final two months:

[url]

Thank you,

Michelle

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.

Subject: [name], you're amazing

From: democraticparty@democrats.org

Sent: Sept. 7, 2012, 5:05 p.m.




Barack and I felt your energy up there.

But we can't let that energy fade -- because in just 60 days, voters will decide who gets to serve in the White House for the next four years. So every single one of us has got to pull together to finish strong.

I know you feel the urgency: Already this week, supporters like you have made more than 500,000 grassroots donations to build this campaign. So if you're fired up, let's keep it going -- let's see how many people we can get to show their support by the end of the day.

Can you chip in $X or more to stand with Barack today?

Barack's got something that the other side doesn't: more than 3 million grassroots supporters like you -- and together we're going to win this election the right way.

The donation you give today will make a big impact in the final stage of this race. And on November 7th, you can wake knowing that you did everything you could to help us deliver on the full promise of the next four years.

Make this our biggest week yet, and give $X or more right now to win this election in the final two months:

[url]

Thank you,

Michelle

Contributions or gifts to Obama for America are not tax deductible. Click here to unsubscribe from this mailing list.