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Reverse-Engineering the 2012 Campaign

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7 email variations

10

recipients

--

Tonight, President Obama steps on stage to debate Mitt Romney for the presidency.

But before that happens, we get a once-in-a-lifetime chance to show President Obama just how committed we are to backing him up with a Democratic majority. As of 9 a.m., we are just 9,000 donors short of hitting 1 MILLION donors to this campaign. You read that correctly!

We'd love to deliver the news to Barack that we've got 1 million donors before tonight's debate.

Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.

Three weeks to go. Let's win this thing.

[url]

Thanks,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

8

recipients

--

When President Obama takes the stage against Mitt Romney tonight, let's make sure he knows he has 1,000,000 people like you standing behind him.

We just checked: We're only 8,000 donations away from ONE MILLION donors for a Democratic majority!

Will you help us make history while the world is watching?

Be a part of it: Donate $X or whatever you can to help us hit 1,000,000 donors before the debate.

Three weeks to go. Let's win this thing.

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

8

recipients

President Obama went on that stage tonight and fought for all of us.

If you're in this until the end, if you're willing to fight tooth and nail for progress, then we need you right now.

Donate $X or more to back up President Obama with a Democratic majority. [url] Mitt Romney just offered up a bunch of you-know-what. Tonight, President Obama called him out on all his lies about taxes, women's health care, and the economy. Now, we need to back him up.

Let's go win this election.

[url] [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!

3

recipients



President Obama is on that stage tonight fighting for all of us.

If you're in this until the end, if you're willing to fight tooth and nail for progress, then we need you right now.

Donate $X or more to back up President Obama with a Democratic majority. Mitt Romney just offered up a bunch of you know what. Tonight, President Obama called him out on all his lies about taxes, women's health care, and the economy. Now, we need to back him up.

Let's go win this election.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2

recipients

--
 
 Tonight, President Obama steps on stage to debate Mitt Romney for the presidency.
 
 But before that happens, we get a once-in-a-lifetime chance to show President Obama just how committed we are to backing him up with a Democratic majority. As of 9 a.m., we are just 9,000 donors short of hitting 1 MILLION donors to this campaign. You read that correctly!
 
 We'd love to deliver the news to Barack that we've got 1 million donors before tonight's debate.
 
 Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.

2

recipients

--
 
 When President Obama takes the stage against Mitt Romney tonight, let's make sure he knows he has 1,000,000 people like you standing behind him.
 
 We just checked: We're only 8,000 donations away from ONE MILLION donors for a Democratic majority!
 
 Will you help us make history while the world is watching?
 
 Be a part of it: Donate $X or whatever you can to help us hit 1,000,000 donors before the debate.

2

recipients

Henry --

This would be amazing:

As of 4pm, we're less than 3,000 donations away from reaching 1 million donors for a Democratic majority!

That's definitely not what Mitt Romney bargained for on the day of his debate. Will you put us over the top?

5 HOURS LEFT: Donate $X or whatever you can to help us hit 1,000,000 donors before the debate.

Let's show just how dedicated we are to backing up President Obama with a Democratic majority.

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: Never done this before...

From: dccc@dccc.org

Sent: Oct. 16, 2012, 9:40 a.m.


--

Tonight, President Obama steps on stage to debate Mitt Romney for the presidency.

But before that happens, we get a once-in-a-lifetime chance to show President Obama just how committed we are to backing him up with a Democratic majority. As of 9 a.m., we are just 9,000 donors short of hitting 1 MILLION donors to this campaign. You read that correctly!

We'd love to deliver the news to Barack that we've got 1 million donors before tonight's debate.

Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.

Three weeks to go. Let's win this thing.

[url]

Thanks,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: Never done this before...

From: dccc@dccc.org

Sent: Oct. 16, 2012, 9:40 a.m.


--

Tonight, President Obama steps on stage to debate Mitt Romney for the presidency.

But before that happens, we get a once-in-a-lifetime chance to show President Obama just how committed we are to backing him up with a Democratic majority. As of 9 a.m., we are just 9,000 donors short of hitting 1 MILLION donors to this campaign. You read that correctly!

We'd love to deliver the news to Barack that we've got 1 million donors before tonight's debate.

Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.

Three weeks to go. Let's win this thing.

[url]

Thanks,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

Tonight, President Obama steps on stage to debate Mitt Romney for the presidency.

But before that happens, we get a once-in-a-lifetime chance to show President Obama just how committed we are to backing him up with a Democratic majority. As of 9 a.m., we are just 9,000 donors short of hitting 1 MILLION donors to this campaign. You read that correctly!

We'd love to deliver the news to Barack that we've got 1 million donors before tonight's debate.

Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.

Three weeks to go. Let's win this thing.

[url]

Thanks,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

When President Obama takes the stage against Mitt Romney tonight, let's make sure he knows he has 1,000,000 people like you standing behind him.

We just checked: We're only 8,000 donations away from ONE MILLION donors for a Democratic majority!

Will you help us make history while the world is watching?

Be a part of it: Donate $X or whatever you can to help us hit 1,000,000 donors before the debate.

Three weeks to go. Let's win this thing.

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

President Obama went on that stage tonight and fought for all of us.

If you're in this until the end, if you're willing to fight tooth and nail for progress, then we need you right now.

Donate $X or more to back up President Obama with a Democratic majority. [url] Mitt Romney just offered up a bunch of you-know-what. Tonight, President Obama called him out on all his lies about taxes, women's health care, and the economy. Now, we need to back him up.

Let's go win this election.

[url] [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org [url] | Not authorized by any candidate or candidate's committee. This message was sent to: [email] [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here [url] if you'd like to unsubscribe from these messages. Change or update your email address by clicking here [url] . Thanks for your support of Democrats!



President Obama is on that stage tonight fighting for all of us.

If you're in this until the end, if you're willing to fight tooth and nail for progress, then we need you right now.

Donate $X or more to back up President Obama with a Democratic majority. Mitt Romney just offered up a bunch of you know what. Tonight, President Obama called him out on all his lies about taxes, women's health care, and the economy. Now, we need to back him up.

Let's go win this election.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--
 
 Tonight, President Obama steps on stage to debate Mitt Romney for the presidency.
 
 But before that happens, we get a once-in-a-lifetime chance to show President Obama just how committed we are to backing him up with a Democratic majority. As of 9 a.m., we are just 9,000 donors short of hitting 1 MILLION donors to this campaign. You read that correctly!
 
 We'd love to deliver the news to Barack that we've got 1 million donors before tonight's debate.
 
 Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.

--
 
 When President Obama takes the stage against Mitt Romney tonight, let's make sure he knows he has 1,000,000 people like you standing behind him.
 
 We just checked: We're only 8,000 donations away from ONE MILLION donors for a Democratic majority!
 
 Will you help us make history while the world is watching?
 
 Be a part of it: Donate $X or whatever you can to help us hit 1,000,000 donors before the debate.

Henry --

This would be amazing:

As of 4pm, we're less than 3,000 donations away from reaching 1 million donors for a Democratic majority!

That's definitely not what Mitt Romney bargained for on the day of his debate. Will you put us over the top?

5 HOURS LEFT: Donate $X or whatever you can to help us hit 1,000,000 donors before the debate.

Let's show just how dedicated we are to backing up President Obama with a Democratic majority.

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!