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Reverse-Engineering the 2012 Campaign

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2 email variations

39

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I've been in President Obama's shoes before -- less than six months to go before an election to let you finish what you started. It was tough enough back then, but this election is going to be tougher.

We're facing a tidal wave of anonymous, unlimited spending. The other side has pledged to throw more than 1 billion dollars into tearing down our president.

It's unprecedented.

Fortunately, so is the grassroots organization you're building.

Pitch in what you can today to strengthen the campaign -- and you'll be automatically entered to join me and President Obama in New York City, with the campaign covering airfare and accommodations. [url]

If our opponent succeeds, so much of what we've fought so hard for will be rolled back. Health care reform -- which many presidents, including me, tried to pass and couldn't -- will be gone. Same goes for the opportunity for millions more Americans to afford to go to college, and a growing economy that works for middle-class families.

Our opponent is actually advertising a more extreme version of the policies that got us in trouble in the first place: policies that will leave us with more debt, weaker regulations on risky investments, and fewer jobs.

All of that's at stake between now and November, but here's why I'm feeling good about our chances: I know people like you have the President's back.

And I can't wait to meet you. I hope you'll give it a shot:

[url] [url]

Thanks, and good luck,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $3,300.00 . Odds of winning dep

end on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]

2

recipients





You guys are impressive.

Since last year I've been out there, helping to get Barack Obama re-elected

president of the United States.

I know a few things about presidential campaigns, but I've never seen

anything like the organization you all have built.

I'm glad to be on your team.

Next month, President Obama and I are getting together in New York City,

and we'd like to have you as our guest.

Support the campaign with a donation today, and you'll be automatically

entered to join

us. [url]



I've seen what this movement is capable of. Time and again, you've pulled

off victories that a lot of people thought couldn't be done.

This race is going to be tight, no matter what you're thinking or hearing.

One thing you and I have in common is a commitment to making sure our

president gets the chance to finish the job he started.

He's been an excellent president -- and no one has made it easy for him.

this time, on steroids. If they get that chance, we'll see the same

results. We can't go back there.

I told President Obama I'm ready to fight alongside him until November.

If you're with me, I hope you'll think about joining us in New York. Enter

today:

[url] [url]



See you then,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by May 29, 2012. You may enter by contributing to

Sponsor here [url] or

click

here [url] to

enter without contributing. Two winners will each receive the

following

prize package: round-trip tickets for winner and a guest from within the

fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; an opportunity to meet with President

Obama and President Clinton on a date to be determined by the Sponsor; and

tickets for winner and a guest to attend Sponsor's "Barack on Broadway"

event, on a date and at a venue to be determined by the Sponsor

approximate retail value of all prizes $3,300.00 . Odds of winning depend

on number of entries received. Promotion open only to U.S. citizens, or

lawful permanent U.S. residents who are legal residents of 50 United

States, District of Columbia and Puerto Rico and 18 or older or age of

majority under applicable law . Promotion subject to Official

Rules [url] and

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to:

Update address [url] |

Unsubscribe [url]

Subject: Never seen anything like it

From: info@barackobama.com

Sent: May 24, 2012, 5:11 a.m.




I've been in President Obama's shoes before -- less than six months to go before an election to let you finish what you started. It was tough enough back then, but this election is going to be tougher.

We're facing a tidal wave of anonymous, unlimited spending. The other side has pledged to throw more than 1 billion dollars into tearing down our president.

It's unprecedented.

Fortunately, so is the grassroots organization you're building.

Pitch in what you can today to strengthen the campaign -- and you'll be automatically entered to join me and President Obama in New York City, with the campaign covering airfare and accommodations. [url]

If our opponent succeeds, so much of what we've fought so hard for will be rolled back. Health care reform -- which many presidents, including me, tried to pass and couldn't -- will be gone. Same goes for the opportunity for millions more Americans to afford to go to college, and a growing economy that works for middle-class families.

Our opponent is actually advertising a more extreme version of the policies that got us in trouble in the first place: policies that will leave us with more debt, weaker regulations on risky investments, and fewer jobs.

All of that's at stake between now and November, but here's why I'm feeling good about our chances: I know people like you have the President's back.

And I can't wait to meet you. I hope you'll give it a shot:

[url] [url]

Thanks, and good luck,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $3,300.00 . Odds of winning dep

end on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]

 

Compare variations

Subject: Never seen anything like it

From: info@barackobama.com

Sent: May 24, 2012, 5:11 a.m.




I've been in President Obama's shoes before -- less than six months to go before an election to let you finish what you started. It was tough enough back then, but this election is going to be tougher.

We're facing a tidal wave of anonymous, unlimited spending. The other side has pledged to throw more than 1 billion dollars into tearing down our president.

It's unprecedented.

Fortunately, so is the grassroots organization you're building.

Pitch in what you can today to strengthen the campaign -- and you'll be automatically entered to join me and President Obama in New York City, with the campaign covering airfare and accommodations. [url]

If our opponent succeeds, so much of what we've fought so hard for will be rolled back. Health care reform -- which many presidents, including me, tried to pass and couldn't -- will be gone. Same goes for the opportunity for millions more Americans to afford to go to college, and a growing economy that works for middle-class families.

Our opponent is actually advertising a more extreme version of the policies that got us in trouble in the first place: policies that will leave us with more debt, weaker regulations on risky investments, and fewer jobs.

All of that's at stake between now and November, but here's why I'm feeling good about our chances: I know people like you have the President's back.

And I can't wait to meet you. I hope you'll give it a shot:

[url] [url]

Thanks, and good luck,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $3,300.00 . Odds of winning dep

end on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]



I've been in President Obama's shoes before -- less than six months to go before an election to let you finish what you started. It was tough enough back then, but this election is going to be tougher.

We're facing a tidal wave of anonymous, unlimited spending. The other side has pledged to throw more than 1 billion dollars into tearing down our president.

It's unprecedented.

Fortunately, so is the grassroots organization you're building.

Pitch in what you can today to strengthen the campaign -- and you'll be automatically entered to join me and President Obama in New York City, with the campaign covering airfare and accommodations. [url]

If our opponent succeeds, so much of what we've fought so hard for will be rolled back. Health care reform -- which many presidents, including me, tried to pass and couldn't -- will be gone. Same goes for the opportunity for millions more Americans to afford to go to college, and a growing economy that works for middle-class families.

Our opponent is actually advertising a more extreme version of the policies that got us in trouble in the first place: policies that will leave us with more debt, weaker regulations on risky investments, and fewer jobs.

All of that's at stake between now and November, but here's why I'm feeling good about our chances: I know people like you have the President's back.

And I can't wait to meet you. I hope you'll give it a shot:

[url] [url]

Thanks, and good luck,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here [url] or click here [url] to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $3,300.00 . Odds of winning dep

end on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] [email]

Update address [url] | Unsubscribe [url]





You guys are impressive.

Since last year I've been out there, helping to get Barack Obama re-elected

president of the United States.

I know a few things about presidential campaigns, but I've never seen

anything like the organization you all have built.

I'm glad to be on your team.

Next month, President Obama and I are getting together in New York City,

and we'd like to have you as our guest.

Support the campaign with a donation today, and you'll be automatically

entered to join

us. [url]



I've seen what this movement is capable of. Time and again, you've pulled

off victories that a lot of people thought couldn't be done.

This race is going to be tight, no matter what you're thinking or hearing.

One thing you and I have in common is a commitment to making sure our

president gets the chance to finish the job he started.

He's been an excellent president -- and no one has made it easy for him.

this time, on steroids. If they get that chance, we'll see the same

results. We can't go back there.

I told President Obama I'm ready to fight alongside him until November.

If you're with me, I hope you'll think about joining us in New York. Enter

today:

[url] [url]



See you then,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by May 29, 2012. You may enter by contributing to

Sponsor here [url] or

click

here [url] to

enter without contributing. Two winners will each receive the

following

prize package: round-trip tickets for winner and a guest from within the

fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; an opportunity to meet with President

Obama and President Clinton on a date to be determined by the Sponsor; and

tickets for winner and a guest to attend Sponsor's "Barack on Broadway"

event, on a date and at a venue to be determined by the Sponsor

approximate retail value of all prizes $3,300.00 . Odds of winning depend

on number of entries received. Promotion open only to U.S. citizens, or

lawful permanent U.S. residents who are legal residents of 50 United

States, District of Columbia and Puerto Rico and 18 or older or age of

majority under applicable law . Promotion subject to Official

Rules [url] and

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to:

Update address [url] |

Unsubscribe [url]