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Reverse-Engineering the 2012 Campaign

NEW POLL:

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we just got a new PPP poll showing Democrats up by 4 points in the race for Congress, 48% to 44%.

If we can keep this momentum going, we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama.

Now, we have to close the spending gap.

This week, the Republicans launched a $X.3 million dollar ad campaign against our candidates in 26 of the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

Donate $X or more to help us immediately fight back against these Republican attacks and elect a Democratic majority for President Obama

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, wee don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

6

recipients

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We can barely keep up! It seems like every day now that we get a new poll showing another Republican we can defeat in this election. If we can beat 25 of them, we'll win a Democratic House for President Obama.

But here's the problem: we're already being outspent in the races at the top of our radar.

The only way we're going to be able to expand the playing field is if we hit this $X goal before tonight's ad buy deadline.

Donate $X or more before tonight's ad buy deadline to win a Democratic House for President Obama

Our top candidates are getting hammered right now by the Republicans and their Super PACs. Add to that the "tens of millions" that Karl Rove's Super PAC says they'll spend to tear down our candidates, and we simply don't have enough cash to compete.

We don't want to look back in a few weeks and know we could've done more to put races on board. Please donate $X or whatever you can to close the spending gap before tonight's ad buy deadline: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

Subject: NEW POLL:

From: dccc@dccc.org

Sent: Sept. 26, 2012, 9:24 a.m.


we just got a new PPP poll showing Democrats up by 4 points in the race for Congress, 48% to 44%.

If we can keep this momentum going, we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama.

Now, we have to close the spending gap.

This week, the Republicans launched a $X.3 million dollar ad campaign against our candidates in 26 of the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

Donate $X or more to help us immediately fight back against these Republican attacks and elect a Democratic majority for President Obama

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, wee don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: NEW POLL:

From: dccc@dccc.org

Sent: Sept. 26, 2012, 9:24 a.m.


we just got a new PPP poll showing Democrats up by 4 points in the race for Congress, 48% to 44%.

If we can keep this momentum going, we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama.

Now, we have to close the spending gap.

This week, the Republicans launched a $X.3 million dollar ad campaign against our candidates in 26 of the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

Donate $X or more to help us immediately fight back against these Republican attacks and elect a Democratic majority for President Obama

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, wee don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

we just got a new PPP poll showing Democrats up by 4 points in the race for Congress, 48% to 44%.

If we can keep this momentum going, we can replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama.

Now, we have to close the spending gap.

This week, the Republicans launched a $X.3 million dollar ad campaign against our candidates in 26 of the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

Donate $X or more to help us immediately fight back against these Republican attacks and elect a Democratic majority for President Obama

We're getting calls from campaigns that are being outspent by nearly 2-to-1 in races we have to win. When the polls close on November 6th, wee don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back: [url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

We can barely keep up! It seems like every day now that we get a new poll showing another Republican we can defeat in this election. If we can beat 25 of them, we'll win a Democratic House for President Obama.

But here's the problem: we're already being outspent in the races at the top of our radar.

The only way we're going to be able to expand the playing field is if we hit this $X goal before tonight's ad buy deadline.

Donate $X or more before tonight's ad buy deadline to win a Democratic House for President Obama

Our top candidates are getting hammered right now by the Republicans and their Super PACs. Add to that the "tens of millions" that Karl Rove's Super PAC says they'll spend to tear down our candidates, and we simply don't have enough cash to compete.

We don't want to look back in a few weeks and know we could've done more to put races on board. Please donate $X or whatever you can to close the spending gap before tonight's ad buy deadline: [url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--