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Reverse-Engineering the 2012 Campaign

No, seriously

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4 email variations

33

recipients



In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election. This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't. So this is it, the very last call. Please give $X or more, and help while you still can:

[url]

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

18

recipients

Obama - Biden --

In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election.

This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't.

So this is it, the very last call. Please give $X and help while you still can. You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



Obama - Biden

In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election.

This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't.

According to our records, you chipped in and made a donation to the 2008 campaign, but haven't yet this year. If you want to change that, this is your very last chance.

I hope you'll consider stepping up and helping us in these critical, final days.

Please give $X or more, and help while you still can:

_[url] _

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you for everything you've done along the way.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients

can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you.

Can you make a call right now? The voter below needs to hear from you.

Then, sign up for a call tool shift, or a few, if you can:

[url]

Or you can make more calls anytime from home:

[url]

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

This couldn't matter more.

Michelle

--------------------------------------------------------------------------------

Here's a voter who needs to hear from you right now , as well as a simple call script you can use: Therella M., Pensacola, Florida, 850 477-8612

Yes, I made the call. What's next?

[url]

I can't now, but I'll make calls later:

[url]

I'd rather not make calls, but I want to help:

[url]

Please be considerate of the voter's time zone, and do not call past 9:00 p.m. local.

Hi Therella, my name is YOUR NAME and I'm a volunteer with Obama for America.

Tuesday is Election Day. You're the kind of person who takes action when it matters, and we want to make sure you have the information you need to vote.

Who do you support for president?

IF OBAMA Great! We're expecting really high turnout in Florida -- and it's going to be a close race. We need every Obama supporter to commit to vote, and then keep that promise. We know that voters who have a plan have a better experience.

Have you voted yet?

IF YES That's great! Make sure your friends and family get out to vote, too.

IF NO You can find your polling place at barackobama.com/lookup -- I can even look it up for you right now using your zip code.

IF THE PERSON YOU'RE TALKING TO ISN'T AT A COMPUTER OR DOESN'T HAVE INTERNET ACCESS, YOU CAN LOOK UP THEIR POLLING PLACE FOR THEM RIGHT THERE ON THE PHONE BY CLICKING HERE:

[url]

AND ENTERING THEIR STREET ADDRESS AND ZIP CODE.

Thank you so much! Take care! END CALL

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: I won't ask you again:

From: info@barackobama.com

Sent: Nov. 3, 2012, 1:58 p.m.




In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election. This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't. So this is it, the very last call. Please give $X or more, and help while you still can:

[url]

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: I won't ask you again:

From: info@barackobama.com

Sent: Nov. 3, 2012, 1:58 p.m.




In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election. This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't. So this is it, the very last call. Please give $X or more, and help while you still can:

[url]

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election. This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't. So this is it, the very last call. Please give $X or more, and help while you still can:

[url]

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election.

This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't.

So this is it, the very last call. Please give $X and help while you still can. You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Obama - Biden

In a few hours, I'm walking into a budget meeting with the rest of the campaign management team.

By the time we walk out of that room, we'll have decided exactly what kinds of resources we can get to organizers on the ground and which attacks we can beat back in the last three days of this election.

This is seriously your last chance to help decide what that looks like. Your donations determine which attacks get a response -- and which don't.

According to our records, you chipped in and made a donation to the 2008 campaign, but haven't yet this year. If you want to change that, this is your very last chance.

I hope you'll consider stepping up and helping us in these critical, final days.

Please give $X or more, and help while you still can:

_[url] _

Please hear me when I say this is serious, and the decisions we're making are very concrete -- and final.

Give what you can, and let's make sure we win.

Thank you for everything you've done along the way.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

can you spare some time between now and Tuesday to get out the vote for Barack?

Our campaign's strength has always been in our grassroots organization. But that neighbor-to-neighbor outreach doesn't just happen -- it's driven by people like you.

And over these last few days, we're counting on you.

Can you make a call right now? The voter below needs to hear from you.

Then, sign up for a call tool shift, or a few, if you can:

[url]

Or you can make more calls anytime from home:

[url]

I can't stress enough how much Barack needs you. Our actions over those last three days -- how many calls we make, how many doors we knock, how many voters we get to the polls -- will decide this election.

This couldn't matter more.

Michelle

--------------------------------------------------------------------------------

Here's a voter who needs to hear from you right now , as well as a simple call script you can use: Therella M., Pensacola, Florida, 850 477-8612

Yes, I made the call. What's next?

[url]

I can't now, but I'll make calls later:

[url]

I'd rather not make calls, but I want to help:

[url]

Please be considerate of the voter's time zone, and do not call past 9:00 p.m. local.

Hi Therella, my name is YOUR NAME and I'm a volunteer with Obama for America.

Tuesday is Election Day. You're the kind of person who takes action when it matters, and we want to make sure you have the information you need to vote.

Who do you support for president?

IF OBAMA Great! We're expecting really high turnout in Florida -- and it's going to be a close race. We need every Obama supporter to commit to vote, and then keep that promise. We know that voters who have a plan have a better experience.

Have you voted yet?

IF YES That's great! Make sure your friends and family get out to vote, too.

IF NO You can find your polling place at barackobama.com/lookup -- I can even look it up for you right now using your zip code.

IF THE PERSON YOU'RE TALKING TO ISN'T AT A COMPUTER OR DOESN'T HAVE INTERNET ACCESS, YOU CAN LOOK UP THEIR POLLING PLACE FOR THEM RIGHT THERE ON THE PHONE BY CLICKING HERE:

[url]

AND ENTERING THEIR STREET ADDRESS AND ZIP CODE.

Thank you so much! Take care! END CALL

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible