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Reverse-Engineering the 2012 Campaign

NOTHING CAN STOP US:

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4 email variations

13

recipients

Name: F record: [id] Suggested Support: F

We just got a new batch of polls in: our candidates are leading or tied in 34 races that could decide control of Congress. 8 days from now, we can win a Democratic majority for President Obama!

But first, we HAVE to close the spending gap against the Republicans and their Super PACs.

On Friday, we learned that Chevron yes, the oil giant contributed $X.5 million to Boehner's Super PAC. This race is too close to let a last-minute Big Oil-backed ad blitz cost us the election.

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

We already have campaigns out there being outspent 2-to-1 – or worse. We can't allow our candidates to be pummeled like this if we want to win a Democratic majority for President Obama.

Donate $X or more right now when your donation will make the biggest difference.

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

12

recipients



Name: D record: [id] Suggested Support: $X.00 D --



We're so close!

If we can raise $X more before midnight, we'll be able to match Chevron's $X.5 million handout to Boehner's Super PAC -- all from grassroots donations online!

It would sure send a send a blistering message to Speaker Boehner and his right-wing allies if we can do it. Will you help us get there?

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

8 days to go. Let's win this thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients



Name: D record: [id] Suggested Support: $X.00 D --



NOTHING CAN STOP US:

On Friday, we learned Big Oil giant Chevron wrote a $X.5 million check directly to Speaker Boehner's Super PAC. /It's likely the largest corporate donation in the history of Super PACs!/

72 hours later, we're on the verge of MATCHING Chevron's dirty money, JUST from grassroots supporters donating online! As of 10:30 this morning, we're only $X away.

If we can match Chevron's $X.5 million handout, it would send a blistering message to Speaker Boehner and his right-wing allies. Will you help us do it before midnight?

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

8

recipients

--

We might just do the impossible:

If we can get 518 more donations before midnight, we'll be able to match Chevron's 2.5 million gift to Boenher's Super PAC -- just 72 hours after it was first reported!

Donate $X or more to fight Chevron's corporate cash and help us win a Democratic majority for President Obama.

GO GO GO!

Democrats 2012

Name: Supporter record: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

Subject: Fresh batch of polls:

From: dccc@dccc.org

Sent: Oct. 29, 2012, 12:00 p.m.


Name: F record: [id] Suggested Support: F

We just got a new batch of polls in: our candidates are leading or tied in 34 races that could decide control of Congress. 8 days from now, we can win a Democratic majority for President Obama!

But first, we HAVE to close the spending gap against the Republicans and their Super PACs.

On Friday, we learned that Chevron yes, the oil giant contributed $X.5 million to Boehner's Super PAC. This race is too close to let a last-minute Big Oil-backed ad blitz cost us the election.

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

We already have campaigns out there being outspent 2-to-1 – or worse. We can't allow our candidates to be pummeled like this if we want to win a Democratic majority for President Obama.

Donate $X or more right now when your donation will make the biggest difference.

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: Fresh batch of polls:

From: dccc@dccc.org

Sent: Oct. 29, 2012, 12:00 p.m.


Name: F record: [id] Suggested Support: F

We just got a new batch of polls in: our candidates are leading or tied in 34 races that could decide control of Congress. 8 days from now, we can win a Democratic majority for President Obama!

But first, we HAVE to close the spending gap against the Republicans and their Super PACs.

On Friday, we learned that Chevron yes, the oil giant contributed $X.5 million to Boehner's Super PAC. This race is too close to let a last-minute Big Oil-backed ad blitz cost us the election.

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

We already have campaigns out there being outspent 2-to-1 – or worse. We can't allow our candidates to be pummeled like this if we want to win a Democratic majority for President Obama.

Donate $X or more right now when your donation will make the biggest difference.

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Name: F record: [id] Suggested Support: F

We just got a new batch of polls in: our candidates are leading or tied in 34 races that could decide control of Congress. 8 days from now, we can win a Democratic majority for President Obama!

But first, we HAVE to close the spending gap against the Republicans and their Super PACs.

On Friday, we learned that Chevron yes, the oil giant contributed $X.5 million to Boehner's Super PAC. This race is too close to let a last-minute Big Oil-backed ad blitz cost us the election.

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

We already have campaigns out there being outspent 2-to-1 – or worse. We can't allow our candidates to be pummeled like this if we want to win a Democratic majority for President Obama.

Donate $X or more right now when your donation will make the biggest difference.

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



Name: D record: [id] Suggested Support: $X.00 D --



We're so close!

If we can raise $X more before midnight, we'll be able to match Chevron's $X.5 million handout to Boehner's Super PAC -- all from grassroots donations online!

It would sure send a send a blistering message to Speaker Boehner and his right-wing allies if we can do it. Will you help us get there?

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

8 days to go. Let's win this thing.

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



Name: D record: [id] Suggested Support: $X.00 D --



NOTHING CAN STOP US:

On Friday, we learned Big Oil giant Chevron wrote a $X.5 million check directly to Speaker Boehner's Super PAC. /It's likely the largest corporate donation in the history of Super PACs!/

72 hours later, we're on the verge of MATCHING Chevron's dirty money, JUST from grassroots supporters donating online! As of 10:30 this morning, we're only $X away.

If we can match Chevron's $X.5 million handout, it would send a blistering message to Speaker Boehner and his right-wing allies. Will you help us do it before midnight?

Donate $X or more to fight the corporate cash and win a Democratic majority for President Obama.

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

We might just do the impossible:

If we can get 518 more donations before midnight, we'll be able to match Chevron's 2.5 million gift to Boenher's Super PAC -- just 72 hours after it was first reported!

Donate $X or more to fight Chevron's corporate cash and help us win a Democratic majority for President Obama.

GO GO GO!

Democrats 2012

Name: Supporter record: [id] Suggested Support: $X.00

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--