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Reverse-Engineering the 2012 Campaign

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2 email variations

7

recipients

Supporter Record: [id]; Name: Last online gift: $X; Suggested match: $X match now

We'd like to see the look on Karl Rove's face right now. Because as of this morning, we've raised $X.5 million to counter his last minute attack. Incredible!

But before midnight tonight, we need to raise another $X.5 million to match him dollar-for-dollar. We've never raised that much before in one will you help us get there? Democratic Senators will match your gift, doubling your impact. But only today!

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 16 hours, doubling your impact!

Thank you, Guy Cecil, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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4

recipients

New York Times Headline: “Super PACs Provide Last-Minute Rush of Campaign Spending”

The Times reports a $X million “last-minute burst of below-the-radar cash” could cost Democrats the Senate. And national Republicans are flooding money to Todd “legitimate rape” Akin and Richard Mourdock, who could give Republicans the majority if they win.

We must raise $X million by midnight tomorrow to match them dollar-for-dollar and turn this around. We will immediately increase ground funding in battlegrounds like Ohio and Virginia by 50%. And every contribution in the next 36 hours will be matched, doubling your impact!

Can you immediately contribute $X? Your gift will be urgently rushed to White House and Senate battlegrounds like Ohio and Virginia. We need 3,718 more donors this weekend. And we'll match your gift, doubling your impact!

Right now, we have over 5,500 field offices in key battlegrounds. An immediate increase in funding will ensure that we knock on more doors, talk to more voters, and stop the GOP from taking the Senate.

Please contribute $X immediately. It will be matched for 36 hours only.

Thank you, Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: As of this morning

From: info@dscc.org

Sent: Nov. 3, 2012, 5:55 p.m.


Supporter Record: [id]; Name: Last online gift: $X; Suggested match: $X match now

We'd like to see the look on Karl Rove's face right now. Because as of this morning, we've raised $X.5 million to counter his last minute attack. Incredible!

But before midnight tonight, we need to raise another $X.5 million to match him dollar-for-dollar. We've never raised that much before in one will you help us get there? Democratic Senators will match your gift, doubling your impact. But only today!

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 16 hours, doubling your impact!

Thank you, Guy Cecil, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

 

Compare variations

Subject: As of this morning

From: info@dscc.org

Sent: Nov. 3, 2012, 5:55 p.m.


Supporter Record: [id]; Name: Last online gift: $X; Suggested match: $X match now

We'd like to see the look on Karl Rove's face right now. Because as of this morning, we've raised $X.5 million to counter his last minute attack. Incredible!

But before midnight tonight, we need to raise another $X.5 million to match him dollar-for-dollar. We've never raised that much before in one will you help us get there? Democratic Senators will match your gift, doubling your impact. But only today!

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 16 hours, doubling your impact!

Thank you, Guy Cecil, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Supporter Record: [id]; Name: Last online gift: $X; Suggested match: $X match now

We'd like to see the look on Karl Rove's face right now. Because as of this morning, we've raised $X.5 million to counter his last minute attack. Incredible!

But before midnight tonight, we need to raise another $X.5 million to match him dollar-for-dollar. We've never raised that much before in one will you help us get there? Democratic Senators will match your gift, doubling your impact. But only today!

Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 16 hours, doubling your impact!

Thank you, Guy Cecil, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

New York Times Headline: “Super PACs Provide Last-Minute Rush of Campaign Spending”

The Times reports a $X million “last-minute burst of below-the-radar cash” could cost Democrats the Senate. And national Republicans are flooding money to Todd “legitimate rape” Akin and Richard Mourdock, who could give Republicans the majority if they win.

We must raise $X million by midnight tomorrow to match them dollar-for-dollar and turn this around. We will immediately increase ground funding in battlegrounds like Ohio and Virginia by 50%. And every contribution in the next 36 hours will be matched, doubling your impact!

Can you immediately contribute $X? Your gift will be urgently rushed to White House and Senate battlegrounds like Ohio and Virginia. We need 3,718 more donors this weekend. And we'll match your gift, doubling your impact!

Right now, we have over 5,500 field offices in key battlegrounds. An immediate increase in funding will ensure that we knock on more doors, talk to more voters, and stop the GOP from taking the Senate.

Please contribute $X immediately. It will be matched for 36 hours only.

Thank you, Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.