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Reverse-Engineering the 2012 Campaign

Oatmeal

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Here are two thought experiments. Indulge me, won't you?

It's the morning after Election Day. 8 a.m. You stumble out of bed. Make some oatmeal. Turn on the TV to find out what happened in that Senate race, the one that was too close to call all night. But you gave an extra $X by clicking on this link.And, lo and behold, your favorite Senate candidate — maybe Elizabeth Warren or Sherrod Brown — pulled it out by a few votes. Oatmeal never tasted so sweet.

But there's another way it could go. 8 a.m. Oatmeal. TV. But in this example, you DIDN'T give an extra gift. And, by a few hundred votes, some Tea Party extremist is now a U.S. Senator-elect — and Republicans have captured the majority. How's that oatmeal taste now?

Look, I know you've just given $X and that's great! Thank you! I hate to ask again so soon, but can you dig deep and give another $X?

You still have time to choose one of those scenarios. But when I say “time,” I don't mean days. I mean minutes. Don't wait for tomorrow. Don't even wait to read the rest of this email. Click here right now and make a contribution — it will be matched three to one, tripling its impact!

You've seen the polls — we're neck and neck in race after race. Moving the numbers just a little bit could mean the difference between victory and defeat — trust me, I've been there.

But with just days to go until the polls close, every minute counts. Your extra contribution won't be funding some far-off future plan - it'll be the money that will be put to use first thing tomorrow. It could be your $X that makes the difference for Tammy Baldwin, keeps Todd Akin or Richard Mourdock out of the Senate, or even saves our majority.

Please make an additional $X contribution to the DSCC right now — it'll be on the air in a battleground state or in the field as part of a get-out-the-vote program by tomorrow morning. And, even better, it will be matched 3-to-1!

If you want to know why I'm standing with the DSCC in the final days of this election, here's why: On November 7, I don't want my oatmeal to taste like regret. I want my oatmeal to taste like victory.

How about you?

Al Franken

P.S.: Want a great oatmeal tip? Add some toasted pumpkin seeds. Want another? Click here to make a contribution right now.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Oatmeal

From: info@dscc.org

Sent: Oct. 31, 2012, 12:25 p.m.




Here are two thought experiments. Indulge me, won't you?

It's the morning after Election Day. 8 a.m. You stumble out of bed. Make some oatmeal. Turn on the TV to find out what happened in that Senate race, the one that was too close to call all night. But you gave an extra $X by clicking on this link.And, lo and behold, your favorite Senate candidate — maybe Elizabeth Warren or Sherrod Brown — pulled it out by a few votes. Oatmeal never tasted so sweet.

But there's another way it could go. 8 a.m. Oatmeal. TV. But in this example, you DIDN'T give an extra gift. And, by a few hundred votes, some Tea Party extremist is now a U.S. Senator-elect — and Republicans have captured the majority. How's that oatmeal taste now?

Look, I know you've just given $X and that's great! Thank you! I hate to ask again so soon, but can you dig deep and give another $X?

You still have time to choose one of those scenarios. But when I say “time,” I don't mean days. I mean minutes. Don't wait for tomorrow. Don't even wait to read the rest of this email. Click here right now and make a contribution — it will be matched three to one, tripling its impact!

You've seen the polls — we're neck and neck in race after race. Moving the numbers just a little bit could mean the difference between victory and defeat — trust me, I've been there.

But with just days to go until the polls close, every minute counts. Your extra contribution won't be funding some far-off future plan - it'll be the money that will be put to use first thing tomorrow. It could be your $X that makes the difference for Tammy Baldwin, keeps Todd Akin or Richard Mourdock out of the Senate, or even saves our majority.

Please make an additional $X contribution to the DSCC right now — it'll be on the air in a battleground state or in the field as part of a get-out-the-vote program by tomorrow morning. And, even better, it will be matched 3-to-1!

If you want to know why I'm standing with the DSCC in the final days of this election, here's why: On November 7, I don't want my oatmeal to taste like regret. I want my oatmeal to taste like victory.

How about you?

Al Franken

P.S.: Want a great oatmeal tip? Add some toasted pumpkin seeds. Want another? Click here to make a contribution right now.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.