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Reverse-Engineering the 2012 Campaign

Romney defeats Obama?

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2 email variations

104

recipients



When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone persuade you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. Please donate now, and have a hand in the outcome of this election:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

10

recipients



When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

You've been a supporter since all the way back in 2008 -- in fact, in the last campaign, our records show you made a donation before we even hit 100 days out.

Thank you for that support. This year, with just another 100 days to go, will you consider donating again? The sooner we can bring additional organizers and field offices into the fold, the better our chances on Election Day. So if you were waiting for the right time to support President Obama again, the time is right now.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone convince you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. As someone who built this campaign in 2008, we're counting on you:

[url]

Thank you for everything you've done,

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Obama defeats Romney?

From: info@barackobama.com

Sent: July 29, 2012, 9:36 a.m.




When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone persuade you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. Please donate now, and have a hand in the outcome of this election:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Obama defeats Romney?

From: info@barackobama.com

Sent: July 29, 2012, 9:36 a.m.




When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone persuade you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. Please donate now, and have a hand in the outcome of this election:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone persuade you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. Please donate now, and have a hand in the outcome of this election:

[url]

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



When you read the news 101 days from now, that might be the headline you see.

Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag.

You've been a supporter since all the way back in 2008 -- in fact, in the last campaign, our records show you made a donation before we even hit 100 days out.

Thank you for that support. This year, with just another 100 days to go, will you consider donating again? The sooner we can bring additional organizers and field offices into the fold, the better our chances on Election Day. So if you were waiting for the right time to support President Obama again, the time is right now.

Donate $X or more today -- and don't leave this one up to luck, chance, or anything else.

Don't let anyone convince you that this is a sure thing -- our opponents have almost unlimited resources at their disposal, and we already know they'll outspend us by a good amount.

What we do now decides the headlines on November 7th.

We're facing a huge fundraising deadline. As someone who built this campaign in 2008, we're counting on you:

[url]

Thank you for everything you've done,

Stephanie

Stephanie Cutter Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.