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Reverse-Engineering the 2012 Campaign

OFA supporter newsletter: The final weeks

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I wanted to fill you in on what's happening around the country -- thanks to your generous support.

Soon we'll know what we can do in the final three weeks. This Saturday, important decisions will be made about how we'll distribute resources, how many final field offices we can open, and how many organizers we can bring on board in the last leg of this campaign.

Before that happens, here's a look at what we've already built together:

1. The road to November 6th

Watch this inspiring video from the campaign trail: Vice President Biden rallying supporters in Virginia, President Obama energizing the Bowling Green community in Ohio, and the First Lady Michelle Obama and an entire marching band marking the first day of voting in Iowa. Check it out here:

[url]

2. Voter registration efforts

This week, several states run up against voter registration deadlines, so volunteers and organizers on the ground are working overtime to get as many voters registered as possible. While thousands of people every day check their status with our online tool, passionate volunteers and organizers are going door to door. Check out the latest stories here:

[url]

3. 30,000 supporters gather in Madison, WI, to see the President

"Wow" is the first thing I hear when I show folks this panoramic photograph of the President in Wisconsin. Last Thursday, a sea of people fired up to support Barack Obama gathered on the usually quiet Bascom Hill at the University of Wisconsin-Madison, and this photo of the event has already gone viral -- see it for yourself and share it with your friends here:

[url]

4. Mitt Romney's misleading claims about his tax plan

Lately, Governor Romney has kept our Truth Team busy around the clock. At the debate, he misled the American people about his tax plan and its harmful impact on the middle class. Despite the fact that multiple independent experts and fact-checkers have debunked Romney's claims, he continues to ignore the facts and just say whatever he thinks will win the moment. We're not buying it. Watch these Truth Team videos, and then share them with your friends and colleagues:

[url]

5. Milestone: 10 million donations from grassroots supporters like you

This number is incredible -- and a record in politics. More than 1 in 100 Americans have chipped in to build this organization. And with 10 million donations so far in 2012, we've proved that our democracy isn't for sale to a few billionaires and special interests. Thanks for being part of that, Going local with the President's accomplishments

Did you know that 201,700 private sector jobs were created in Ohio from February 2010 to August 2012? The campaign has put together an interactive online tool to visualize what these numbers really mean for Americans at the local level. You can travel through a virtual United States and see how Barack Obama has helped your state or community. Check it out here:

[url]

7. The National Call Team is reaching thousands of voters a day

The National Call Team is a growing online presence. Whether it's 5 calls a day or 500, volunteers across the country are having the one-on-one conversations that will help re-elect President Obama. It's exciting to be a part of, and a great way to further your involvement in this campaign. If you haven't already -- join the National Call Team today:

[url]

There's a lot of work to do, and it'll be a tough few weeks.

We'll win this election if we keep up the momentum and never lose sight of our goal. Thank you for everything you're doing to support this campaign.

This race will stay close until the very end, and we have to stay focused.

I'll be in touch,

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

P.S. -- If you'd rather not receive campaign strategy updates like this one, opt-out of future weekly newsletters:

[url]

And, as always, we appreciate your feedback:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Subject: OFA supporter newsletter: The final weeks

From: info@barackobama.com

Sent: Oct. 9, 2012, 12:03 a.m.




I wanted to fill you in on what's happening around the country -- thanks to your generous support.

Soon we'll know what we can do in the final three weeks. This Saturday, important decisions will be made about how we'll distribute resources, how many final field offices we can open, and how many organizers we can bring on board in the last leg of this campaign.

Before that happens, here's a look at what we've already built together:

1. The road to November 6th

Watch this inspiring video from the campaign trail: Vice President Biden rallying supporters in Virginia, President Obama energizing the Bowling Green community in Ohio, and the First Lady Michelle Obama and an entire marching band marking the first day of voting in Iowa. Check it out here:

[url]

2. Voter registration efforts

This week, several states run up against voter registration deadlines, so volunteers and organizers on the ground are working overtime to get as many voters registered as possible. While thousands of people every day check their status with our online tool, passionate volunteers and organizers are going door to door. Check out the latest stories here:

[url]

3. 30,000 supporters gather in Madison, WI, to see the President

"Wow" is the first thing I hear when I show folks this panoramic photograph of the President in Wisconsin. Last Thursday, a sea of people fired up to support Barack Obama gathered on the usually quiet Bascom Hill at the University of Wisconsin-Madison, and this photo of the event has already gone viral -- see it for yourself and share it with your friends here:

[url]

4. Mitt Romney's misleading claims about his tax plan

Lately, Governor Romney has kept our Truth Team busy around the clock. At the debate, he misled the American people about his tax plan and its harmful impact on the middle class. Despite the fact that multiple independent experts and fact-checkers have debunked Romney's claims, he continues to ignore the facts and just say whatever he thinks will win the moment. We're not buying it. Watch these Truth Team videos, and then share them with your friends and colleagues:

[url]

5. Milestone: 10 million donations from grassroots supporters like you

This number is incredible -- and a record in politics. More than 1 in 100 Americans have chipped in to build this organization. And with 10 million donations so far in 2012, we've proved that our democracy isn't for sale to a few billionaires and special interests. Thanks for being part of that, Going local with the President's accomplishments

Did you know that 201,700 private sector jobs were created in Ohio from February 2010 to August 2012? The campaign has put together an interactive online tool to visualize what these numbers really mean for Americans at the local level. You can travel through a virtual United States and see how Barack Obama has helped your state or community. Check it out here:

[url]

7. The National Call Team is reaching thousands of voters a day

The National Call Team is a growing online presence. Whether it's 5 calls a day or 500, volunteers across the country are having the one-on-one conversations that will help re-elect President Obama. It's exciting to be a part of, and a great way to further your involvement in this campaign. If you haven't already -- join the National Call Team today:

[url]

There's a lot of work to do, and it'll be a tough few weeks.

We'll win this election if we keep up the momentum and never lose sight of our goal. Thank you for everything you're doing to support this campaign.

This race will stay close until the very end, and we have to stay focused.

I'll be in touch,

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

P.S. -- If you'd rather not receive campaign strategy updates like this one, opt-out of future weekly newsletters:

[url]

And, as always, we appreciate your feedback:

[url]

--------------------------------------------------------------------- Paid for by Obama for America