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Reverse-Engineering the 2012 Campaign

Oh, come on

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When he thought the cameras were off, this is what Mitt Romney told a group of wealthy donors he really thinks about half of America: "There are 47 percent of the people who will vote for the President no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that's an entitlement. And the government should give it to them. And they will vote for this president no matter what...These are people who pay no income tax...

My job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives." Think about that for a second. A man who is running for president of the United States thinks that half of all Americans aren't worth his effort or time -- that they see themselves as victims, and don't take responsibility for their lives.

Putting aside the factual inaccuracies in that statement, think about how badly he's misjudged the character of this nation. This man should not be president.

Pitch in $X or more today to help us fight.

This is the kind of mentality that President Obama and Democrats across the country are up against. We believe that every American deserves a fair shot -- no matter where they come from or who their parents are.

And you know what? It is the job of the president to worry about every American, no matter whether they voted for him or not.

I can't stomach the thought of Mitt Romney and Republicans who think like he does winning in 49 days. But we've got a tough road ahead of us, and we need your help to fight back.

Donate $X or more today to give President Obama and Democrats the resources they need to win on Election Day:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

3

recipients

Democrats

We can't let Mitt Romney get away with this one:

In an interview with ABC News, Romney said one challenge he thinks he'll face in the upcoming presidential debates is that "the President tends to, how shall I say it, to say things that aren't true."

Oh, come on. To hear anyone say that would make me more than a little angry but coming from Mitt Romney, a man who has practically made saying things that aren't true an art form in this campaign, it makes my blood boil.

In the past week alone, Governor Romney lied about President Obama's jobs plan, he lied about his tax plan, and he lied about Medicare.

It's up to us to make sure the American people know that Mitt Romney and Republicans across the country are deliberately misrepresenting the truth but the only way we can do that is to give Democrats the resources we need to win between now and Election Day.

Time's running out. Democrats across the country are locked in close races, and we can't let these distortions be the determining factor.

Chip in $X or more today to help President Obama and Democrats fight back against these lies:

[url]

Keep fighting,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.



Subject: I can't stomach it

From: democraticparty@democrats.org

Sent: Sept. 18, 2012, 11:43 a.m.




When he thought the cameras were off, this is what Mitt Romney told a group of wealthy donors he really thinks about half of America: "There are 47 percent of the people who will vote for the President no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that's an entitlement. And the government should give it to them. And they will vote for this president no matter what...These are people who pay no income tax...

My job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives." Think about that for a second. A man who is running for president of the United States thinks that half of all Americans aren't worth his effort or time -- that they see themselves as victims, and don't take responsibility for their lives.

Putting aside the factual inaccuracies in that statement, think about how badly he's misjudged the character of this nation. This man should not be president.

Pitch in $X or more today to help us fight.

This is the kind of mentality that President Obama and Democrats across the country are up against. We believe that every American deserves a fair shot -- no matter where they come from or who their parents are.

And you know what? It is the job of the president to worry about every American, no matter whether they voted for him or not.

I can't stomach the thought of Mitt Romney and Republicans who think like he does winning in 49 days. But we've got a tough road ahead of us, and we need your help to fight back.

Donate $X or more today to give President Obama and Democrats the resources they need to win on Election Day:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

 

Compare variations

Subject: I can't stomach it

From: democraticparty@democrats.org

Sent: Sept. 18, 2012, 11:43 a.m.




When he thought the cameras were off, this is what Mitt Romney told a group of wealthy donors he really thinks about half of America: "There are 47 percent of the people who will vote for the President no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that's an entitlement. And the government should give it to them. And they will vote for this president no matter what...These are people who pay no income tax...

My job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives." Think about that for a second. A man who is running for president of the United States thinks that half of all Americans aren't worth his effort or time -- that they see themselves as victims, and don't take responsibility for their lives.

Putting aside the factual inaccuracies in that statement, think about how badly he's misjudged the character of this nation. This man should not be president.

Pitch in $X or more today to help us fight.

This is the kind of mentality that President Obama and Democrats across the country are up against. We believe that every American deserves a fair shot -- no matter where they come from or who their parents are.

And you know what? It is the job of the president to worry about every American, no matter whether they voted for him or not.

I can't stomach the thought of Mitt Romney and Republicans who think like he does winning in 49 days. But we've got a tough road ahead of us, and we need your help to fight back.

Donate $X or more today to give President Obama and Democrats the resources they need to win on Election Day:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.



When he thought the cameras were off, this is what Mitt Romney told a group of wealthy donors he really thinks about half of America: "There are 47 percent of the people who will vote for the President no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that's an entitlement. And the government should give it to them. And they will vote for this president no matter what...These are people who pay no income tax...

My job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives." Think about that for a second. A man who is running for president of the United States thinks that half of all Americans aren't worth his effort or time -- that they see themselves as victims, and don't take responsibility for their lives.

Putting aside the factual inaccuracies in that statement, think about how badly he's misjudged the character of this nation. This man should not be president.

Pitch in $X or more today to help us fight.

This is the kind of mentality that President Obama and Democrats across the country are up against. We believe that every American deserves a fair shot -- no matter where they come from or who their parents are.

And you know what? It is the job of the president to worry about every American, no matter whether they voted for him or not.

I can't stomach the thought of Mitt Romney and Republicans who think like he does winning in 49 days. But we've got a tough road ahead of us, and we need your help to fight back.

Donate $X or more today to give President Obama and Democrats the resources they need to win on Election Day:

[url]

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Democrats

We can't let Mitt Romney get away with this one:

In an interview with ABC News, Romney said one challenge he thinks he'll face in the upcoming presidential debates is that "the President tends to, how shall I say it, to say things that aren't true."

Oh, come on. To hear anyone say that would make me more than a little angry but coming from Mitt Romney, a man who has practically made saying things that aren't true an art form in this campaign, it makes my blood boil.

In the past week alone, Governor Romney lied about President Obama's jobs plan, he lied about his tax plan, and he lied about Medicare.

It's up to us to make sure the American people know that Mitt Romney and Republicans across the country are deliberately misrepresenting the truth but the only way we can do that is to give Democrats the resources we need to win between now and Election Day.

Time's running out. Democrats across the country are locked in close races, and we can't let these distortions be the determining factor.

Chip in $X or more today to help President Obama and Democrats fight back against these lies:

[url]

Keep fighting,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.