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Reverse-Engineering the 2012 Campaign

Ohio polling

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F — I wonder if Karl Rove is feeling anxious about tomorrow. Why? Because we just wired 18,867 contributions to battlegrounds — and we're just 574 donations away from setting an all-time record. THIS IS INCREDIBLE!

But Mitt Romney's cash advantage has pulled him into a 49-49 tie in the state that will decide the White House and Senate: Ohio.

Don't say it's too late to help. And I know you recently gave—thank you. But the election is tomorrow and I need to ask one last time. Please give $X immediately, and in the next hour, we will wire it to White House and Senate battlegrounds like Ohio to amplify Democratic ground efforts. And your gift will be matched 3-to-1!

Let's fight. Let's win.

Kyle Jarrett

PAST F contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients

Today may be Election Day, but it's still not too late for you to have an impact. At 4PM, we will be moving funds to key battleground states to fund eleventh-hour voter turnout operations. When it's this close, the Presidency and Senate could hinge on voter turnout in these final hours.

Any gift you make before 4PM today will be matched 3-to-1 and immediately used to help turn out the vote for President Obama and Democratic candidates.

Let's win this election. Jason Rosenbaum

P.S. Remember to vote and bring a friend!

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Subject: Ohio polling

From: info@dscc.org

Sent: Nov. 5, 2012, 8:22 p.m.


F — I wonder if Karl Rove is feeling anxious about tomorrow. Why? Because we just wired 18,867 contributions to battlegrounds — and we're just 574 donations away from setting an all-time record. THIS IS INCREDIBLE!

But Mitt Romney's cash advantage has pulled him into a 49-49 tie in the state that will decide the White House and Senate: Ohio.

Don't say it's too late to help. And I know you recently gave—thank you. But the election is tomorrow and I need to ask one last time. Please give $X immediately, and in the next hour, we will wire it to White House and Senate battlegrounds like Ohio to amplify Democratic ground efforts. And your gift will be matched 3-to-1!

Let's fight. Let's win.

Kyle Jarrett

PAST F contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Ohio polling

From: info@dscc.org

Sent: Nov. 5, 2012, 8:22 p.m.


F — I wonder if Karl Rove is feeling anxious about tomorrow. Why? Because we just wired 18,867 contributions to battlegrounds — and we're just 574 donations away from setting an all-time record. THIS IS INCREDIBLE!

But Mitt Romney's cash advantage has pulled him into a 49-49 tie in the state that will decide the White House and Senate: Ohio.

Don't say it's too late to help. And I know you recently gave—thank you. But the election is tomorrow and I need to ask one last time. Please give $X immediately, and in the next hour, we will wire it to White House and Senate battlegrounds like Ohio to amplify Democratic ground efforts. And your gift will be matched 3-to-1!

Let's fight. Let's win.

Kyle Jarrett

PAST F contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

F — I wonder if Karl Rove is feeling anxious about tomorrow. Why? Because we just wired 18,867 contributions to battlegrounds — and we're just 574 donations away from setting an all-time record. THIS IS INCREDIBLE!

But Mitt Romney's cash advantage has pulled him into a 49-49 tie in the state that will decide the White House and Senate: Ohio.

Don't say it's too late to help. And I know you recently gave—thank you. But the election is tomorrow and I need to ask one last time. Please give $X immediately, and in the next hour, we will wire it to White House and Senate battlegrounds like Ohio to amplify Democratic ground efforts. And your gift will be matched 3-to-1!

Let's fight. Let's win.

Kyle Jarrett

PAST F contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Today may be Election Day, but it's still not too late for you to have an impact. At 4PM, we will be moving funds to key battleground states to fund eleventh-hour voter turnout operations. When it's this close, the Presidency and Senate could hinge on voter turnout in these final hours.

Any gift you make before 4PM today will be matched 3-to-1 and immediately used to help turn out the vote for President Obama and Democratic candidates.

Let's win this election. Jason Rosenbaum

P.S. Remember to vote and bring a friend!

Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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