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Reverse-Engineering the 2012 Campaign

One billion dollars

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Romney-Ryan

For the first time in history, a political campaign will hit the billion-dollar mark. After raising $X million in September, Barack Obama's re-election effort has raised nearly $X million this cycle, with one month left until Election Day.

Liberals will not give up their power easily, so it's imperative that we all come together to stand up against them and elect Mitt Romney, Paul Ryan, and the entire Republican team. We need to elect Republicans up and down the ballot who will lead with solid conservative values and show America what a real recovery looks like.

President Obama and his allies will not hesitate to use Chicago-style politics to achieve their goals. We must not let them succeed -- we are not letting them succeed.

Last Saturday alone, more than 30,000 volunteers made close to 2.5 million voter contacts for Mitt and the Republican team -- that is nearly 35 million voter contacts this year. Volunteers in every battleground state promoted early voting, and chased down absentee ballots that had not been returned by Romney supporters.

We must not let them win. We must elect Mitt Romney, Paul Ryan, and the entire Republican team. Please donate $X today to ensure a Republican team victory this November.

Matt Rhoades Campaign Manager Romney for President, Inc.

Victory_Disclaimer

Subject: One billion dollars

From: info@mittromney.com

Sent: Oct. 8, 2012, 10:13 a.m.


Romney-Ryan

For the first time in history, a political campaign will hit the billion-dollar mark. After raising $X million in September, Barack Obama's re-election effort has raised nearly $X million this cycle, with one month left until Election Day.

Liberals will not give up their power easily, so it's imperative that we all come together to stand up against them and elect Mitt Romney, Paul Ryan, and the entire Republican team. We need to elect Republicans up and down the ballot who will lead with solid conservative values and show America what a real recovery looks like.

President Obama and his allies will not hesitate to use Chicago-style politics to achieve their goals. We must not let them succeed -- we are not letting them succeed.

Last Saturday alone, more than 30,000 volunteers made close to 2.5 million voter contacts for Mitt and the Republican team -- that is nearly 35 million voter contacts this year. Volunteers in every battleground state promoted early voting, and chased down absentee ballots that had not been returned by Romney supporters.

We must not let them win. We must elect Mitt Romney, Paul Ryan, and the entire Republican team. Please donate $X today to ensure a Republican team victory this November.

Matt Rhoades Campaign Manager Romney for President, Inc.

Victory_Disclaimer