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Reverse-Engineering the 2012 Campaign

9,780 donations before midnight

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2 email variations

31

recipients



The clock is ticking down to the midnight fundraising deadline.

Can you come through at the last minute and help reach 10 million donations this year? Only 18,739 left to go:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

11

recipients

Obama - Biden --

The clock is ticking down to the midnight fundraising deadline.

Can you come through at the last minute and help reach 10 million donations this year? Only 18,739 left to go.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Midnight deadline

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: One last chance

From: info@barackobama.com

Sent: Sept. 30, 2012, 9:37 p.m.




The clock is ticking down to the midnight fundraising deadline.

Can you come through at the last minute and help reach 10 million donations this year? Only 18,739 left to go:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: One last chance

From: info@barackobama.com

Sent: Sept. 30, 2012, 9:37 p.m.




The clock is ticking down to the midnight fundraising deadline.

Can you come through at the last minute and help reach 10 million donations this year? Only 18,739 left to go:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



The clock is ticking down to the midnight fundraising deadline.

Can you come through at the last minute and help reach 10 million donations this year? Only 18,739 left to go:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

The clock is ticking down to the midnight fundraising deadline.

Can you come through at the last minute and help reach 10 million donations this year? Only 18,739 left to go.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount. Midnight deadline

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.