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Reverse-Engineering the 2012 Campaign

I bet you're registered - but what about your friends?

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

17

recipients

Obama - Biden

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in New Jersey is on Tuesday, October 16th. If you're not registered, you can do it in a matter of minutes at register.barackobama.com.

----- Election Day is closer than you think. Donate today to support the President and Democrats across the country.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

3

recipients



Every minute we spend from here on out is critical to the outcome of this election.

If you've been sitting back, watching the news, and wondering how to get involved -- now is your chance. And if you haven't been waiting to step up, then you already know how much our organizing matters. Either way, here's a great way to have a big impact: Join the New York Call Team.

On Thursday, we're hosting an important training session online for call team members to prepare us for the next three weeks. Whether you're new to the game, or a seasoned call tool veteran -- there's always something to learn here, and there's no time to waste.

RSVP here and we'll send you a link to Thursday's training.

Here are the details:

What: Join the New York Call Team training

When: Thursday, October 18th, 2012 Training starts at 6:30 p.m.

We'll spend 15-30 minutes learning how to use the campaign's online call tool, and then we'll start making calls to voters in Ohio -- one of the most important battleground states in this election. You're bound to pick up some valuable skills and engage with some passionate, like-minded people.

This is one of your last chances to help President Obama and other Democrats win on November 6th.

RSVP for this training and start making calls today:

[url]

Jaime

Jaime Peters New York Digital Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: I bet you're registered - but what about your friends?

From: Jeremy Bird, BarackObama.com

Sent: Oct. 15, 2012, 9:55 p.m.


Obama - Biden

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in New Jersey is on Tuesday, October 16th. If you're not registered, you can do it in a matter of minutes at register.barackobama.com.

----- Election Day is closer than you think. Donate today to support the President and Democrats across the country.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: I bet you're registered - but what about your friends?

From: Jeremy Bird, BarackObama.com

Sent: Oct. 15, 2012, 9:55 p.m.


Obama - Biden

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in New Jersey is on Tuesday, October 16th. If you're not registered, you can do it in a matter of minutes at register.barackobama.com.

----- Election Day is closer than you think. Donate today to support the President and Democrats across the country.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden

Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration.

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in New Jersey is on Tuesday, October 16th. If you're not registered, you can do it in a matter of minutes at register.barackobama.com.

----- Election Day is closer than you think. Donate today to support the President and Democrats across the country.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Every minute we spend from here on out is critical to the outcome of this election.

If you've been sitting back, watching the news, and wondering how to get involved -- now is your chance. And if you haven't been waiting to step up, then you already know how much our organizing matters. Either way, here's a great way to have a big impact: Join the New York Call Team.

On Thursday, we're hosting an important training session online for call team members to prepare us for the next three weeks. Whether you're new to the game, or a seasoned call tool veteran -- there's always something to learn here, and there's no time to waste.

RSVP here and we'll send you a link to Thursday's training.

Here are the details:

What: Join the New York Call Team training

When: Thursday, October 18th, 2012 Training starts at 6:30 p.m.

We'll spend 15-30 minutes learning how to use the campaign's online call tool, and then we'll start making calls to voters in Ohio -- one of the most important battleground states in this election. You're bound to pick up some valuable skills and engage with some passionate, like-minded people.

This is one of your last chances to help President Obama and other Democrats win on November 6th.

RSVP for this training and start making calls today:

[url]

Jaime

Jaime Peters New York Digital Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.