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Reverse-Engineering the 2012 Campaign

Before I go on stage

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2 email variations

9

recipients





Michelle and I are getting ready to go on stage for the first big rally of

2012.

We know not everyone can be there, but we still want you to be part of it.

If you can, please tune in to the livestream here:

[url]



Start time's 12:45 p.m. Eastern.

Thanks,

Barack

More than 1.9 million people like you power this campaign. If you can,

please donate today.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

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2

recipients





The crowd's starting to form in Columbus, and they're ready to go.

In a little while, I'll go on stage for the first rally of 2012.

I know not everyone can be there, but you can watch live here, starting at

12:45 p.m. Eastern Time:

[url]



Ready?

Barack

More than 1.9 million people like you power this campaign. If you can,

please donate today.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

Subject: Before I go on stage

From: info@barackobama.com

Sent: May 5, 2012, 3:54 a.m.






Michelle and I are getting ready to go on stage for the first big rally of

2012.

We know not everyone can be there, but we still want you to be part of it.

If you can, please tune in to the livestream here:

[url]



Start time's 12:45 p.m. Eastern.

Thanks,

Barack

More than 1.9 million people like you power this campaign. If you can,

please donate today.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe

 

Compare variations

Subject: Before I go on stage

From: info@barackobama.com

Sent: May 5, 2012, 3:54 a.m.






Michelle and I are getting ready to go on stage for the first big rally of

2012.

We know not everyone can be there, but we still want you to be part of it.

If you can, please tune in to the livestream here:

[url]



Start time's 12:45 p.m. Eastern.

Thanks,

Barack

More than 1.9 million people like you power this campaign. If you can,

please donate today.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe





Michelle and I are getting ready to go on stage for the first big rally of

2012.

We know not everyone can be there, but we still want you to be part of it.

If you can, please tune in to the livestream here:

[url]



Start time's 12:45 p.m. Eastern.

Thanks,

Barack

More than 1.9 million people like you power this campaign. If you can,

please donate today.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe





The crowd's starting to form in Columbus, and they're ready to go.

In a little while, I'll go on stage for the first rally of 2012.

I know not everyone can be there, but you can watch live here, starting at

12:45 p.m. Eastern Time:

[url]



Ready?

Barack

More than 1.9 million people like you power this campaign. If you can,

please donate today.



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address|

Unsubscribe