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Reverse-Engineering the 2012 Campaign

FW: Our planet

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2 email variations

12

recipients

REMINDER: For the next 100 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

That's because if we fall short of our final quarterly fundraising goal in only 100 hours, we believe Republicans will take over the Senate.

Click here and pitch in $X immediately—we'll triple match your gift.

Guy Cecil

Original Message from Al Gore

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected.

Their fringe ideology completely ignores scientific fact. Instead, they take orders from Big Oil financiers like the Koch brothers, who have spent more than $X million in attempts to defeat President Obama at every turn and completely take over Washington.

If we don't stop them, they'll spend four years denying the climate crisis instead of solving it.

Your $X gift in March showed your commitment to President Obama and a Democratic Senate. But polls show this race is dangerously close, and with five days until the FEC deadline, I need your urgent action again. Please click here to rush $X to the DSCC right away. Gifts made today will be matched three to one.

Election Day is only 41 days away.

In the face of a hostile Congress, President Obama worked to reduce greenhouse gas emissions and regulate new power plants. But Romney and Ryan would erase progress and take us back to the hazardous policies of the Bush era.

Your help is the only way we¹ll stop them:

[url]

Al Gore

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected. Deadline: 4 days. All gifts matched 3-to-1. Contribute.

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected.

Their fringe ideology completely ignores scientific fact. Instead, they take orders from Big Oil financiers like the Koch brothers, who have spent more than $X million in attempts to defeat President Obama at every turn and completely take over Washington.

If we don't stop them, they'll spend four years denying the climate crisis instead of solving it.

Polls show this race is dangerously close, and with five days until the FEC deadline, I need your urgent action. Please click here to rush $X right away so we can protect President Obama and a Democratic Senate. Gifts made today will be matched three to one.

Election Day is only 41 days away.

In the face of a hostile Congress, President Obama worked to reduce greenhouse gas emissions and regulate new power plants. But Romney and Ryan would erase progress and take us back to the hazardous policies of the Bush era.

Your help is the only way we¹ll stop them:

[url]

Al Gore

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: FW: Our planet

From: info@dscc.org

Sent: Sept. 25, 2012, 4:12 a.m.


REMINDER: For the next 100 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

That's because if we fall short of our final quarterly fundraising goal in only 100 hours, we believe Republicans will take over the Senate.

Click here and pitch in $X immediately—we'll triple match your gift.

Guy Cecil

Original Message from Al Gore

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected.

Their fringe ideology completely ignores scientific fact. Instead, they take orders from Big Oil financiers like the Koch brothers, who have spent more than $X million in attempts to defeat President Obama at every turn and completely take over Washington.

If we don't stop them, they'll spend four years denying the climate crisis instead of solving it.

Your $X gift in March showed your commitment to President Obama and a Democratic Senate. But polls show this race is dangerously close, and with five days until the FEC deadline, I need your urgent action again. Please click here to rush $X to the DSCC right away. Gifts made today will be matched three to one.

Election Day is only 41 days away.

In the face of a hostile Congress, President Obama worked to reduce greenhouse gas emissions and regulate new power plants. But Romney and Ryan would erase progress and take us back to the hazardous policies of the Bush era.

Your help is the only way we¹ll stop them:

[url]

Al Gore

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: FW: Our planet

From: info@dscc.org

Sent: Sept. 25, 2012, 4:12 a.m.


REMINDER: For the next 100 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

That's because if we fall short of our final quarterly fundraising goal in only 100 hours, we believe Republicans will take over the Senate.

Click here and pitch in $X immediately—we'll triple match your gift.

Guy Cecil

Original Message from Al Gore

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected.

Their fringe ideology completely ignores scientific fact. Instead, they take orders from Big Oil financiers like the Koch brothers, who have spent more than $X million in attempts to defeat President Obama at every turn and completely take over Washington.

If we don't stop them, they'll spend four years denying the climate crisis instead of solving it.

Your $X gift in March showed your commitment to President Obama and a Democratic Senate. But polls show this race is dangerously close, and with five days until the FEC deadline, I need your urgent action again. Please click here to rush $X to the DSCC right away. Gifts made today will be matched three to one.

Election Day is only 41 days away.

In the face of a hostile Congress, President Obama worked to reduce greenhouse gas emissions and regulate new power plants. But Romney and Ryan would erase progress and take us back to the hazardous policies of the Bush era.

Your help is the only way we¹ll stop them:

[url]

Al Gore

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

REMINDER: For the next 100 hours ONLY, a group of Democratic Senators will match your gift 3-to-1.

That's because if we fall short of our final quarterly fundraising goal in only 100 hours, we believe Republicans will take over the Senate.

Click here and pitch in $X immediately—we'll triple match your gift.

Guy Cecil

Original Message from Al Gore

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected.

Their fringe ideology completely ignores scientific fact. Instead, they take orders from Big Oil financiers like the Koch brothers, who have spent more than $X million in attempts to defeat President Obama at every turn and completely take over Washington.

If we don't stop them, they'll spend four years denying the climate crisis instead of solving it.

Your $X gift in March showed your commitment to President Obama and a Democratic Senate. But polls show this race is dangerously close, and with five days until the FEC deadline, I need your urgent action again. Please click here to rush $X to the DSCC right away. Gifts made today will be matched three to one.

Election Day is only 41 days away.

In the face of a hostile Congress, President Obama worked to reduce greenhouse gas emissions and regulate new power plants. But Romney and Ryan would erase progress and take us back to the hazardous policies of the Bush era.

Your help is the only way we¹ll stop them:

[url]

Al Gore

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected. Deadline: 4 days. All gifts matched 3-to-1. Contribute.

I would truly fear for our economy and our planet if Mitt Romney and Paul Ryan were to be elected.

Their fringe ideology completely ignores scientific fact. Instead, they take orders from Big Oil financiers like the Koch brothers, who have spent more than $X million in attempts to defeat President Obama at every turn and completely take over Washington.

If we don't stop them, they'll spend four years denying the climate crisis instead of solving it.

Polls show this race is dangerously close, and with five days until the FEC deadline, I need your urgent action. Please click here to rush $X right away so we can protect President Obama and a Democratic Senate. Gifts made today will be matched three to one.

Election Day is only 41 days away.

In the face of a hostile Congress, President Obama worked to reduce greenhouse gas emissions and regulate new power plants. But Romney and Ryan would erase progress and take us back to the hazardous policies of the Bush era.

Your help is the only way we¹ll stop them:

[url]

Al Gore

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.