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Reverse-Engineering the 2012 Campaign

Our present and our future

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I'll get right to the point.

The other side started the second half of the month with $X million more to spend than the Obama campaign and Democrats.

With just a few days left, it's urgent that we do everything we can to get every voter who supports us to the polls. That's the only way President Obama and Democrats can win on Election Day.

That takes resources -- to pay for voting information to leave on voters' doors in states like Ohio, to rent vans to drive voters to the polls in Colorado, or to hire more organizers on the ground in North Carolina for these critical last few days.

The final budget decisions of this election will be made in the next few days -- and they depend on what you do right now, $X or more today to close the gap and give Democrats the resources it'll take to win:

[url]

Thank you,

Howard

Gov. Howard Dean

 

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.  

2

recipients



They say that chance favors the prepared -- that's why we've spent years building an organization of Democrats across all 50 states.

Because of that organization, we're competing in Senate and House races in states the pundits didn't think we'd be able to -- like Arizona, Missouri, and North Dakota. And we've built up the grassroots in deep red states that are playing a critical role in helping win nearby battleground states at the presidential level.

We've done the groundwork to put us in a good position for a great Election Night next week.

But our ground game will go only as far as our resources take it. We're almost there, and I'm counting on you to power this organization in these final days. Chip in $X or more today, and help make sure we finish strong.

We're not just trying to win as many races as we can on Election Day -- we're playing the long game here, too.

The organization you're helping to build is going to decide races across the country on November 6th, and it'll still be around for elections to come.

Chip in $X or more today, and help build our organization at this critical moment -- for both our present and our future:

[url]

Thanks,

Howard

Gov. Howard Dean

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

2

recipients

J --

In just a few days, we answer one simple question: Are we ready for primetime?

This election is the test we've been building for. We are facing the most coordinated and well-funded opposition we've ever seen -- and with a $X million edge over us, you can bet the Republicans aren't going to hold back in these last few days.

Dollar for dollar, their ad blitz won't match our neighbor-to-neighbor organizing. But our get out the vote efforts, our rapid response teams, and our Election Day organization need more resources to run at their best -- and anything less than our best won't cut it.

Chip in $X or more today to keep us going strong through the last few days:

[url]

On November 6th, we'll know if we did enough. We've come too far to ease off the gas now.

No regrets.

Howard

Gov. Howard Dean

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Subject: The way we win:

From: democraticparty@democrats.org

Sent: Nov. 2, 2012, 8:51 a.m.




I'll get right to the point.

The other side started the second half of the month with $X million more to spend than the Obama campaign and Democrats.

With just a few days left, it's urgent that we do everything we can to get every voter who supports us to the polls. That's the only way President Obama and Democrats can win on Election Day.

That takes resources -- to pay for voting information to leave on voters' doors in states like Ohio, to rent vans to drive voters to the polls in Colorado, or to hire more organizers on the ground in North Carolina for these critical last few days.

The final budget decisions of this election will be made in the next few days -- and they depend on what you do right now, $X or more today to close the gap and give Democrats the resources it'll take to win:

[url]

Thank you,

Howard

Gov. Howard Dean

 

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.  

 

Compare variations

Subject: The way we win:

From: democraticparty@democrats.org

Sent: Nov. 2, 2012, 8:51 a.m.




I'll get right to the point.

The other side started the second half of the month with $X million more to spend than the Obama campaign and Democrats.

With just a few days left, it's urgent that we do everything we can to get every voter who supports us to the polls. That's the only way President Obama and Democrats can win on Election Day.

That takes resources -- to pay for voting information to leave on voters' doors in states like Ohio, to rent vans to drive voters to the polls in Colorado, or to hire more organizers on the ground in North Carolina for these critical last few days.

The final budget decisions of this election will be made in the next few days -- and they depend on what you do right now, $X or more today to close the gap and give Democrats the resources it'll take to win:

[url]

Thank you,

Howard

Gov. Howard Dean

 

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.  



I'll get right to the point.

The other side started the second half of the month with $X million more to spend than the Obama campaign and Democrats.

With just a few days left, it's urgent that we do everything we can to get every voter who supports us to the polls. That's the only way President Obama and Democrats can win on Election Day.

That takes resources -- to pay for voting information to leave on voters' doors in states like Ohio, to rent vans to drive voters to the polls in Colorado, or to hire more organizers on the ground in North Carolina for these critical last few days.

The final budget decisions of this election will be made in the next few days -- and they depend on what you do right now, $X or more today to close the gap and give Democrats the resources it'll take to win:

[url]

Thank you,

Howard

Gov. Howard Dean

 

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.  



They say that chance favors the prepared -- that's why we've spent years building an organization of Democrats across all 50 states.

Because of that organization, we're competing in Senate and House races in states the pundits didn't think we'd be able to -- like Arizona, Missouri, and North Dakota. And we've built up the grassroots in deep red states that are playing a critical role in helping win nearby battleground states at the presidential level.

We've done the groundwork to put us in a good position for a great Election Night next week.

But our ground game will go only as far as our resources take it. We're almost there, and I'm counting on you to power this organization in these final days. Chip in $X or more today, and help make sure we finish strong.

We're not just trying to win as many races as we can on Election Day -- we're playing the long game here, too.

The organization you're helping to build is going to decide races across the country on November 6th, and it'll still be around for elections to come.

Chip in $X or more today, and help build our organization at this critical moment -- for both our present and our future:

[url]

Thanks,

Howard

Gov. Howard Dean

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

J --

In just a few days, we answer one simple question: Are we ready for primetime?

This election is the test we've been building for. We are facing the most coordinated and well-funded opposition we've ever seen -- and with a $X million edge over us, you can bet the Republicans aren't going to hold back in these last few days.

Dollar for dollar, their ad blitz won't match our neighbor-to-neighbor organizing. But our get out the vote efforts, our rapid response teams, and our Election Day organization need more resources to run at their best -- and anything less than our best won't cut it.

Chip in $X or more today to keep us going strong through the last few days:

[url]

On November 6th, we'll know if we did enough. We've come too far to ease off the gas now.

No regrets.

Howard

Gov. Howard Dean

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.