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Reverse-Engineering the 2012 Campaign

The gap is closing

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Democrats

What's worse than being outraised in a critical election year?

Knowing we could have done something about it and didn't.

So, with that in mind, I've got some news:

Romney's campaign released their July fundraising numbers. We got beat again, but the gap is closing. That's right, our grassroots donations up against their deep-pocketed donors -- and we're without a doubt starting to gain. This is proof that, if we keep our eye on the ball, we can continue to close the fundraising gap, and give Democrats what it will take to win in November.

Donate $X or more today to keep closing the gap:

[url]

Thanks -- we can do this.

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the RNC outraised us by $X million in July, and $X million in June. Your $X donation will help close the gap.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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2

recipients

Democrats --

The Romney camp just announced that they raised $X million in July, and while they beat the $X million we raised, I want to be the first to tell you:

Democrats came through, and we are starting to close the fundraising gap between us and them.

It's a tough fight -- but $X and $X at a time, we are continuing to prove that grassroots donations from everyday folks can go toe to toe with Romney's deep-pocketed, corporate donors any day, any time.

I couldn't be prouder of what we've done. But we're not there yet -- because we did, in fact, get beat again.

I want every single Democrat out there to be able to say at the end of this election that we did everything we could to help re-elect President Obama and help Democrats win.

It starts with you -- right now.

Please make a donation of $X or whatever you can give to help keep closing the gap between us and them:

[url]

We can do this.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Subject: I've got some news

From: Brad Woodhouse, Democrats.org [mailto:democraticparty@democrats.org]

Sent: Aug. 7, 2012, 8:38 a.m.


Democrats

What's worse than being outraised in a critical election year?

Knowing we could have done something about it and didn't.

So, with that in mind, I've got some news:

Romney's campaign released their July fundraising numbers. We got beat again, but the gap is closing. That's right, our grassroots donations up against their deep-pocketed donors -- and we're without a doubt starting to gain. This is proof that, if we keep our eye on the ball, we can continue to close the fundraising gap, and give Democrats what it will take to win in November.

Donate $X or more today to keep closing the gap:

[url]

Thanks -- we can do this.

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the RNC outraised us by $X million in July, and $X million in June. Your $X donation will help close the gap.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

 

Compare variations

Subject: I've got some news

From: Brad Woodhouse, Democrats.org [mailto:democraticparty@democrats.org]

Sent: Aug. 7, 2012, 8:38 a.m.


Democrats

What's worse than being outraised in a critical election year?

Knowing we could have done something about it and didn't.

So, with that in mind, I've got some news:

Romney's campaign released their July fundraising numbers. We got beat again, but the gap is closing. That's right, our grassroots donations up against their deep-pocketed donors -- and we're without a doubt starting to gain. This is proof that, if we keep our eye on the ball, we can continue to close the fundraising gap, and give Democrats what it will take to win in November.

Donate $X or more today to keep closing the gap:

[url]

Thanks -- we can do this.

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the RNC outraised us by $X million in July, and $X million in June. Your $X donation will help close the gap.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Democrats

What's worse than being outraised in a critical election year?

Knowing we could have done something about it and didn't.

So, with that in mind, I've got some news:

Romney's campaign released their July fundraising numbers. We got beat again, but the gap is closing. That's right, our grassroots donations up against their deep-pocketed donors -- and we're without a doubt starting to gain. This is proof that, if we keep our eye on the ball, we can continue to close the fundraising gap, and give Democrats what it will take to win in November.

Donate $X or more today to keep closing the gap:

[url]

Thanks -- we can do this.

Brad

Brad Woodhouse Communications Director Democratic National Committee

P.S. -- Romney and the RNC outraised us by $X million in July, and $X million in June. Your $X donation will help close the gap.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

Democrats --

The Romney camp just announced that they raised $X million in July, and while they beat the $X million we raised, I want to be the first to tell you:

Democrats came through, and we are starting to close the fundraising gap between us and them.

It's a tough fight -- but $X and $X at a time, we are continuing to prove that grassroots donations from everyday folks can go toe to toe with Romney's deep-pocketed, corporate donors any day, any time.

I couldn't be prouder of what we've done. But we're not there yet -- because we did, in fact, get beat again.

I want every single Democrat out there to be able to say at the end of this election that we did everything we could to help re-elect President Obama and help Democrats win.

It starts with you -- right now.

Please make a donation of $X or whatever you can give to help keep closing the gap between us and them:

[url]

We can do this.

Thanks,

Patrick

Patrick Gaspard Executive Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.