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Reverse-Engineering the 2012 Campaign

He got up on that stage...

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5 email variations

11

recipients



NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

-- Last night, President Obama got up on that stage and fought for everything we believe in. Now it's up to us.

Mitt Romney's Super PAC is flooding the airwaves with ads attacking President Obama's record. They're cramming $X million worth of ads into just 6 days!

We can fight their attacks and win this election – but we have to close the spending gap before it's too late.

Chip in $X or whatever you can to win a Democratic majority for President Obama.

This race is tied. The actions we take in the next 14 days will determine the outcome.

Let's go win this thing:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

10

recipients



Check this out:

In the last two days, we've raised $X to fight Romney and the Republicans' ad blitz. That's JUST in grassroots donations!

We'd love to hit the $X million mark by the time President Obama walks off the stage tonight -- we're just $X away.

Chip in $X or whatever you can to win a Democratic majority for President Obama.

Support President Obama's agenda: Donate $X before tonight's ad buy deadline.

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

5

recipients



This would be amazing:

Less than 24 hours after last night's debate, we have the chance to set a new all-time record for grassroots support!

That's definitely not what Mitt Romney bargained for when he walked off the stage last night.

As of 11am, we are just $X away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

4

recipients



This would be amazing:

As of 11am, we are just $X away from the biggest online fundraising month we've ever had!

That's definitely not what Speaker Boehner bargained for when his Republican Members of Congress poured in $X.1 million to save their Tea Party majority.

If 6,500 more supporters step up today, we can break the all-time record. Will you help put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Republicans and their Super PAC allies thought they could land a "knockout blow" by filling the airwaves with deceptive attack ads. If we can break this record today, we can fight their attacks and claim the momentum at the most critical point of this election.

Donate $X or whatever you can today -- your donation will be triple-matched:

[url]

Thanks,

Nancy



Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2

recipients

Check this out:
 
 In the last two days, we've raised $X to fight Romney and the Republicans' ad blitz. That's JUST in grassroots donations!
 
 We'd love to hit the $X million mark by the time President Obama walks off the stage tonight -- we're just $X away.
 
 Chip in $X or whatever you can to win a Democratic majority for President Obama.

Subject: He got up on that stage...

From: dccc@dccc.org

Sent: Oct. 22, 2012, 8:34 p.m.




NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

-- Last night, President Obama got up on that stage and fought for everything we believe in. Now it's up to us.

Mitt Romney's Super PAC is flooding the airwaves with ads attacking President Obama's record. They're cramming $X million worth of ads into just 6 days!

We can fight their attacks and win this election – but we have to close the spending gap before it's too late.

Chip in $X or whatever you can to win a Democratic majority for President Obama.

This race is tied. The actions we take in the next 14 days will determine the outcome.

Let's go win this thing:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: He got up on that stage...

From: dccc@dccc.org

Sent: Oct. 22, 2012, 8:34 p.m.




NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

-- Last night, President Obama got up on that stage and fought for everything we believe in. Now it's up to us.

Mitt Romney's Super PAC is flooding the airwaves with ads attacking President Obama's record. They're cramming $X million worth of ads into just 6 days!

We can fight their attacks and win this election – but we have to close the spending gap before it's too late.

Chip in $X or whatever you can to win a Democratic majority for President Obama.

This race is tied. The actions we take in the next 14 days will determine the outcome.

Let's go win this thing:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



NBC News/Wall Street Journal poll: Obama 47% - Romney 47%

-- Last night, President Obama got up on that stage and fought for everything we believe in. Now it's up to us.

Mitt Romney's Super PAC is flooding the airwaves with ads attacking President Obama's record. They're cramming $X million worth of ads into just 6 days!

We can fight their attacks and win this election – but we have to close the spending gap before it's too late.

Chip in $X or whatever you can to win a Democratic majority for President Obama.

This race is tied. The actions we take in the next 14 days will determine the outcome.

Let's go win this thing:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



Check this out:

In the last two days, we've raised $X to fight Romney and the Republicans' ad blitz. That's JUST in grassroots donations!

We'd love to hit the $X million mark by the time President Obama walks off the stage tonight -- we're just $X away.

Chip in $X or whatever you can to win a Democratic majority for President Obama.

Support President Obama's agenda: Donate $X before tonight's ad buy deadline.

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



This would be amazing:

Less than 24 hours after last night's debate, we have the chance to set a new all-time record for grassroots support!

That's definitely not what Mitt Romney bargained for when he walked off the stage last night.

As of 11am, we are just $X away from the biggest online fundraising month we've ever had. Will you put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



This would be amazing:

As of 11am, we are just $X away from the biggest online fundraising month we've ever had!

That's definitely not what Speaker Boehner bargained for when his Republican Members of Congress poured in $X.1 million to save their Tea Party majority.

If 6,500 more supporters step up today, we can break the all-time record. Will you help put us over the top?

Contribute $X before midnight and we'll triple-match your gift.

Republicans and their Super PAC allies thought they could land a "knockout blow" by filling the airwaves with deceptive attack ads. If we can break this record today, we can fight their attacks and claim the momentum at the most critical point of this election.

Donate $X or whatever you can today -- your donation will be triple-matched:

[url]

Thanks,

Nancy



Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Check this out:
 
 In the last two days, we've raised $X to fight Romney and the Republicans' ad blitz. That's JUST in grassroots donations!
 
 We'd love to hit the $X million mark by the time President Obama walks off the stage tonight -- we're just $X away.
 
 Chip in $X or whatever you can to win a Democratic majority for President Obama.