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Reverse-Engineering the 2012 Campaign

FW: Al Franken's message

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You know I like to talk about math in these emails.

You know I like to talk about math in these emails.   Well, check out this equation: 4 seat Democratic majority + 12 races polling within the margin of error – you = disaster.   See, without you, we lose the Senate – and Republicans get to treat President Obama's agenda like a piñata.    Not that they're literally going to hit it with sticks although you never know with this crowd . They'll just repeal all the stuff we've already passed and block everything else.

That would be awful. So don't let it happen. Click here and make a $X contribution so we can hit our last and most important quarterly fundraising goal of the whole campaign.   Every dollar you give will be matched 3-to-1. Give $X and it'll count for $X. Give $X.33, and it'll count for $X.99. You get the idea.   You're the X factor in this race. Get us over the top now, and we can win this thing. Otherwise…eek.  

Al

P.S.: You don't have to do the math yourself to take advantage of the 3-to-1 match. Just click here to give what you can, and we'll handle the multiplying-your-impact-by-3 part.

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

8

recipients



New Senate polls have MA tied 48-48 and VA tied 44-44. Three-to-one match until the FEC deadline in 48 hours. Give $X [url]

----Original message from Sen. Al Franken---- You know I like to talk about math in these emails.   Well, check out this equation: 4 seat Democratic majority + 12 races polling within the margin of error – you = disaster.   See, without you, we lose the Senate – and Republicans get to treat President Obama's agenda like a piñata.    Not that they're literally going to hit it with sticks although you never know with this crowd . They'll just repeal all the stuff we've already passed and block everything else.

That would be awful. So don't let it happen. Click here and make a $X contribution so we can hit our last and most important quarterly fundraising goal of the whole campaign.   Every dollar you give will be matched 3-to-1. Give $X and it'll count for $X. Give $X.33, and it'll count for $X.99. You get the idea.   You're the X factor in this race. Get us over the top now, and we can win this thing. Otherwise…eek.  

Al

P.S.: You don't have to do the math yourself to take advantage of the 3-to-1 match. Just click here to give what you can, and we'll handle the multiplying-your-impact-by-3 part.

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Piñata

From: info@dscc.org

Sent: Sept. 28, 2012, 9:10 a.m.




You know I like to talk about math in these emails.

You know I like to talk about math in these emails.   Well, check out this equation: 4 seat Democratic majority + 12 races polling within the margin of error – you = disaster.   See, without you, we lose the Senate – and Republicans get to treat President Obama's agenda like a piñata.    Not that they're literally going to hit it with sticks although you never know with this crowd . They'll just repeal all the stuff we've already passed and block everything else.

That would be awful. So don't let it happen. Click here and make a $X contribution so we can hit our last and most important quarterly fundraising goal of the whole campaign.   Every dollar you give will be matched 3-to-1. Give $X and it'll count for $X. Give $X.33, and it'll count for $X.99. You get the idea.   You're the X factor in this race. Get us over the top now, and we can win this thing. Otherwise…eek.  

Al

P.S.: You don't have to do the math yourself to take advantage of the 3-to-1 match. Just click here to give what you can, and we'll handle the multiplying-your-impact-by-3 part.

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Piñata

From: info@dscc.org

Sent: Sept. 28, 2012, 9:10 a.m.




You know I like to talk about math in these emails.

You know I like to talk about math in these emails.   Well, check out this equation: 4 seat Democratic majority + 12 races polling within the margin of error – you = disaster.   See, without you, we lose the Senate – and Republicans get to treat President Obama's agenda like a piñata.    Not that they're literally going to hit it with sticks although you never know with this crowd . They'll just repeal all the stuff we've already passed and block everything else.

That would be awful. So don't let it happen. Click here and make a $X contribution so we can hit our last and most important quarterly fundraising goal of the whole campaign.   Every dollar you give will be matched 3-to-1. Give $X and it'll count for $X. Give $X.33, and it'll count for $X.99. You get the idea.   You're the X factor in this race. Get us over the top now, and we can win this thing. Otherwise…eek.  

Al

P.S.: You don't have to do the math yourself to take advantage of the 3-to-1 match. Just click here to give what you can, and we'll handle the multiplying-your-impact-by-3 part.

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



You know I like to talk about math in these emails.

You know I like to talk about math in these emails.   Well, check out this equation: 4 seat Democratic majority + 12 races polling within the margin of error – you = disaster.   See, without you, we lose the Senate – and Republicans get to treat President Obama's agenda like a piñata.    Not that they're literally going to hit it with sticks although you never know with this crowd . They'll just repeal all the stuff we've already passed and block everything else.

That would be awful. So don't let it happen. Click here and make a $X contribution so we can hit our last and most important quarterly fundraising goal of the whole campaign.   Every dollar you give will be matched 3-to-1. Give $X and it'll count for $X. Give $X.33, and it'll count for $X.99. You get the idea.   You're the X factor in this race. Get us over the top now, and we can win this thing. Otherwise…eek.  

Al

P.S.: You don't have to do the math yourself to take advantage of the 3-to-1 match. Just click here to give what you can, and we'll handle the multiplying-your-impact-by-3 part.

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



New Senate polls have MA tied 48-48 and VA tied 44-44. Three-to-one match until the FEC deadline in 48 hours. Give $X [url]

----Original message from Sen. Al Franken---- You know I like to talk about math in these emails.   Well, check out this equation: 4 seat Democratic majority + 12 races polling within the margin of error – you = disaster.   See, without you, we lose the Senate – and Republicans get to treat President Obama's agenda like a piñata.    Not that they're literally going to hit it with sticks although you never know with this crowd . They'll just repeal all the stuff we've already passed and block everything else.

That would be awful. So don't let it happen. Click here and make a $X contribution so we can hit our last and most important quarterly fundraising goal of the whole campaign.   Every dollar you give will be matched 3-to-1. Give $X and it'll count for $X. Give $X.33, and it'll count for $X.99. You get the idea.   You're the X factor in this race. Get us over the top now, and we can win this thing. Otherwise…eek.  

Al

P.S.: You don't have to do the math yourself to take advantage of the 3-to-1 match. Just click here to give what you can, and we'll handle the multiplying-your-impact-by-3 part.

  Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.