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Reverse-Engineering the 2012 Campaign

just got word...

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5 email variations

11

recipients

D --

Here's the good news: Mitt Romney's prospects are dimming and House Republicans are trailing in the polls.

But two years after the Republican tsunami of shady Super PAC ads washed away Democrats, Karl Rove and the Republican outside groups are not going to give up. They're going all-in. Yesterday, we got word that one group is dumping $X.3 million in California to stop our candidates' momentum.

We don't need to match them dollar-for-dollar but we have to raise $X.2 million more to close the spending gap before tomorrow's FEC deadline.

Failure is not an option for us, so donate $X or whatever you can to help us fight back and win a Democratic House for President Obama. All donations today will be triple-matched.



Every dollar makes a difference and will help us close the gap. With the most critical fundraising deadline of the cycle just 24 hours away, we must have a powerful response.

Chip in $X or more before this final fundraising deadline

Thanks,

Steve

Rep. Steve Israel DCCC Chairman

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

11

recipients

--

The latest polls show that we're in range of winning a Democratic House for President Obama. Just think about it: an end to the Boehner-Cantor Tea Party House!

Now we just have to close this $X.2 million spending gap before tomorrow's big fundraising deadline. Will you help us out?

24 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

11

recipients

Hi --

We're reviewing our Democratic supporter records in advance of tomorrow's Federal Election Commission FEC deadline. Your record is copied and pasted below:

Supporter record: 12362470 Name: Online Support: Pending Suggested support: $X.00

If you're planning to contribute to our campaign to win a Democratic House for President Obama, it's critical that you make your donation in the next 24 hours. Tomorrow is the last major FEC reporting deadline of the 2012 general election. We're relying on your support: 80% of our contributions are $X or less.

You can click this personalized link to make your contribution of $X or more today

Thanks for standing with us.

Democrats 2012

P.S. Our records show your email address as [email]. If you've made a contribution offline, or our records are incorrect and you have made a recent online donation, please click here to let us know.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

10

recipients

--

If the Republicans win the House again in November, they aren't going to come back to Washington, have a change of heart, and play nice with President Obama.

The only way to stop these extremists is to defeat them in November.

There are just 24 hours until the most important fundraising deadline of the election. The DCCC must raise $X more before tomorrow's midnight deadline to wage a winning campaign for a Democratic House.

Donate $X or more before the FEC fundraising deadline to send these Republican extremists packing and elect a Democratic majority for President Obama

This is our chance to end the national nightmare of Tea Party Republican rule.

Donate $X or whatever you can today: [url]

Thanks,

Barney Frank

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

10

recipients





what a response!

In the last 36 hours, more than 29,000 of you have donated $X to fight the Republicans' ad blitz!

But we're not done yet. We want to raise $X.2 million more for a Democratic House by tomorrow's big fundraising deadline. If you donate $X or more today, your contribution will be triple-matched!

24 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

GO GO GO!

Brandon

Brandon English DCCC Digital Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: just got word...

From: dccc@dccc.org

Sent: Sept. 29, 2012, 4:23 a.m.


D --

Here's the good news: Mitt Romney's prospects are dimming and House Republicans are trailing in the polls.

But two years after the Republican tsunami of shady Super PAC ads washed away Democrats, Karl Rove and the Republican outside groups are not going to give up. They're going all-in. Yesterday, we got word that one group is dumping $X.3 million in California to stop our candidates' momentum.

We don't need to match them dollar-for-dollar but we have to raise $X.2 million more to close the spending gap before tomorrow's FEC deadline.

Failure is not an option for us, so donate $X or whatever you can to help us fight back and win a Democratic House for President Obama. All donations today will be triple-matched.



Every dollar makes a difference and will help us close the gap. With the most critical fundraising deadline of the cycle just 24 hours away, we must have a powerful response.

Chip in $X or more before this final fundraising deadline

Thanks,

Steve

Rep. Steve Israel DCCC Chairman

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: just got word...

From: dccc@dccc.org

Sent: Sept. 29, 2012, 4:23 a.m.


D --

Here's the good news: Mitt Romney's prospects are dimming and House Republicans are trailing in the polls.

But two years after the Republican tsunami of shady Super PAC ads washed away Democrats, Karl Rove and the Republican outside groups are not going to give up. They're going all-in. Yesterday, we got word that one group is dumping $X.3 million in California to stop our candidates' momentum.

We don't need to match them dollar-for-dollar but we have to raise $X.2 million more to close the spending gap before tomorrow's FEC deadline.

Failure is not an option for us, so donate $X or whatever you can to help us fight back and win a Democratic House for President Obama. All donations today will be triple-matched.



Every dollar makes a difference and will help us close the gap. With the most critical fundraising deadline of the cycle just 24 hours away, we must have a powerful response.

Chip in $X or more before this final fundraising deadline

Thanks,

Steve

Rep. Steve Israel DCCC Chairman

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

D --

Here's the good news: Mitt Romney's prospects are dimming and House Republicans are trailing in the polls.

But two years after the Republican tsunami of shady Super PAC ads washed away Democrats, Karl Rove and the Republican outside groups are not going to give up. They're going all-in. Yesterday, we got word that one group is dumping $X.3 million in California to stop our candidates' momentum.

We don't need to match them dollar-for-dollar but we have to raise $X.2 million more to close the spending gap before tomorrow's FEC deadline.

Failure is not an option for us, so donate $X or whatever you can to help us fight back and win a Democratic House for President Obama. All donations today will be triple-matched.



Every dollar makes a difference and will help us close the gap. With the most critical fundraising deadline of the cycle just 24 hours away, we must have a powerful response.

Chip in $X or more before this final fundraising deadline

Thanks,

Steve

Rep. Steve Israel DCCC Chairman

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--

The latest polls show that we're in range of winning a Democratic House for President Obama. Just think about it: an end to the Boehner-Cantor Tea Party House!

Now we just have to close this $X.2 million spending gap before tomorrow's big fundraising deadline. Will you help us out?

24 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Hi --

We're reviewing our Democratic supporter records in advance of tomorrow's Federal Election Commission FEC deadline. Your record is copied and pasted below:

Supporter record: 12362470 Name: Online Support: Pending Suggested support: $X.00

If you're planning to contribute to our campaign to win a Democratic House for President Obama, it's critical that you make your donation in the next 24 hours. Tomorrow is the last major FEC reporting deadline of the 2012 general election. We're relying on your support: 80% of our contributions are $X or less.

You can click this personalized link to make your contribution of $X or more today

Thanks for standing with us.

Democrats 2012

P.S. Our records show your email address as [email]. If you've made a contribution offline, or our records are incorrect and you have made a recent online donation, please click here to let us know.

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

If the Republicans win the House again in November, they aren't going to come back to Washington, have a change of heart, and play nice with President Obama.

The only way to stop these extremists is to defeat them in November.

There are just 24 hours until the most important fundraising deadline of the election. The DCCC must raise $X more before tomorrow's midnight deadline to wage a winning campaign for a Democratic House.

Donate $X or more before the FEC fundraising deadline to send these Republican extremists packing and elect a Democratic majority for President Obama

This is our chance to end the national nightmare of Tea Party Republican rule.

Donate $X or whatever you can today: [url]

Thanks,

Barney Frank

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--





what a response!

In the last 36 hours, more than 29,000 of you have donated $X to fight the Republicans' ad blitz!

But we're not done yet. We want to raise $X.2 million more for a Democratic House by tomorrow's big fundraising deadline. If you donate $X or more today, your contribution will be triple-matched!

24 HOURS TO GO: If you donate $X or more today, we'll triple-match your gift!

GO GO GO!

Brandon

Brandon English DCCC Digital Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!