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Reverse-Engineering the 2012 Campaign

Politico headline:

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Politico reports that the Republican's strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days. Democratic Senatorial Campaign Committee ------------------------------ Public Polling. contribute.

Politico Headline: Romney ad bomb here

Politico reports that the Republicans' strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days.

Polls show that this final "barrage of ads" could allow them to pull ahead: Nationally, Obama is down three. And he's tied in Colorado, and only up two in Ohio.

We can turn this around with our emergency "Close the Gap" Fund, and immediately increase spending in White House and Senate battlegrounds. We need 9,847 urgent Democratic donations in the next 36 hours to fight this off!

Can you immediately contribute $X to the "Close the Gap" Fund? We'll urgently send funds to key White House and Senate states like Ohio and Virginia. Until the deadline we'll match your gift 3-to-1! Your $X gift will be worth $X.

The election is in just 10 days. And Romney's onslaught of ads is already moving the White House and Senate in his direction.

Please make a $X contribution to the "Close the Gap" Fund in the next 36 hours. We'll put it to work in battlegrounds immediately: [url]

Thanks for your support, Patty Murray

P.S. Remember: We only have 36 hours to fully fund and deploy the "Close the Gap" Fund. Please give $X here [url] Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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2

recipients



Politico reports that the Republican's strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days.

________________________________

Subject: Politico headline:

From: info@dscc.org

Sent: Oct. 27, 2012, 10:30 a.m.


Politico reports that the Republican's strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days. Democratic Senatorial Campaign Committee ------------------------------ Public Polling. contribute.

Politico Headline: Romney ad bomb here

Politico reports that the Republicans' strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days.

Polls show that this final "barrage of ads" could allow them to pull ahead: Nationally, Obama is down three. And he's tied in Colorado, and only up two in Ohio.

We can turn this around with our emergency "Close the Gap" Fund, and immediately increase spending in White House and Senate battlegrounds. We need 9,847 urgent Democratic donations in the next 36 hours to fight this off!

Can you immediately contribute $X to the "Close the Gap" Fund? We'll urgently send funds to key White House and Senate states like Ohio and Virginia. Until the deadline we'll match your gift 3-to-1! Your $X gift will be worth $X.

The election is in just 10 days. And Romney's onslaught of ads is already moving the White House and Senate in his direction.

Please make a $X contribution to the "Close the Gap" Fund in the next 36 hours. We'll put it to work in battlegrounds immediately: [url]

Thanks for your support, Patty Murray

P.S. Remember: We only have 36 hours to fully fund and deploy the "Close the Gap" Fund. Please give $X here [url] Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

 

Compare variations

Subject: Politico headline:

From: info@dscc.org

Sent: Oct. 27, 2012, 10:30 a.m.


Politico reports that the Republican's strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days. Democratic Senatorial Campaign Committee ------------------------------ Public Polling. contribute.

Politico Headline: Romney ad bomb here

Politico reports that the Republicans' strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days.

Polls show that this final "barrage of ads" could allow them to pull ahead: Nationally, Obama is down three. And he's tied in Colorado, and only up two in Ohio.

We can turn this around with our emergency "Close the Gap" Fund, and immediately increase spending in White House and Senate battlegrounds. We need 9,847 urgent Democratic donations in the next 36 hours to fight this off!

Can you immediately contribute $X to the "Close the Gap" Fund? We'll urgently send funds to key White House and Senate states like Ohio and Virginia. Until the deadline we'll match your gift 3-to-1! Your $X gift will be worth $X.

The election is in just 10 days. And Romney's onslaught of ads is already moving the White House and Senate in his direction.

Please make a $X contribution to the "Close the Gap" Fund in the next 36 hours. We'll put it to work in battlegrounds immediately: [url]

Thanks for your support, Patty Murray

P.S. Remember: We only have 36 hours to fully fund and deploy the "Close the Gap" Fund. Please give $X here [url] Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Politico reports that the Republican's strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days. Democratic Senatorial Campaign Committee ------------------------------ Public Polling. contribute.

Politico Headline: Romney ad bomb here

Politico reports that the Republicans' strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days.

Polls show that this final "barrage of ads" could allow them to pull ahead: Nationally, Obama is down three. And he's tied in Colorado, and only up two in Ohio.

We can turn this around with our emergency "Close the Gap" Fund, and immediately increase spending in White House and Senate battlegrounds. We need 9,847 urgent Democratic donations in the next 36 hours to fight this off!

Can you immediately contribute $X to the "Close the Gap" Fund? We'll urgently send funds to key White House and Senate states like Ohio and Virginia. Until the deadline we'll match your gift 3-to-1! Your $X gift will be worth $X.

The election is in just 10 days. And Romney's onslaught of ads is already moving the White House and Senate in his direction.

Please make a $X contribution to the "Close the Gap" Fund in the next 36 hours. We'll put it to work in battlegrounds immediately: [url]

Thanks for your support, Patty Murray

P.S. Remember: We only have 36 hours to fully fund and deploy the "Close the Gap" Fund. Please give $X here [url] Contribute

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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Politico reports that the Republican's strategy has been "saving up cash for a final strike" to win the White House and Senate in the final 10 days.

________________________________