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Reverse-Engineering the 2012 Campaign

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BREAKING: “Romney takes lead over Obama with convention ‘bounce'” Reuters, 8/30

Polls show that Paul Ryan's factually-challenged speech gave Romney a huge boost:

POLLING UPDATE source: Reuters/Ipsos Before Convention - Obama 46 Romney 42 After Convention - Obama 42 Romney 44

In order to win this election and keep the Senate, we must halt this polling surge.

The FEC deadline is just 12 hours and we're $X behind our goal. Hitting this goal means that we can fight for President Obama. Missing it means lose the election. Can you contribute $X?

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

13

recipients

BREAKING NEW POLL: Post Convention: Obama 42, Romney 44. source: Reuters/Ipsos this isn't the news we wanted. It doesn't matter that Paul Ryan's speech was riddled with lies, it only matters that people believed him.

The FEC deadline is in just 8 hours. We're $X behind. If we can't hit this goal, we can't fight this, and we lose President Obama. Can you donate $X? The White House and Senate are at stake.

Patrick McHugh Research Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Polling surge

From: info@dscc.org

Sent: Aug. 31, 2012, 9:35 a.m.


BREAKING: “Romney takes lead over Obama with convention ‘bounce'” Reuters, 8/30

Polls show that Paul Ryan's factually-challenged speech gave Romney a huge boost:

POLLING UPDATE source: Reuters/Ipsos Before Convention - Obama 46 Romney 42 After Convention - Obama 42 Romney 44

In order to win this election and keep the Senate, we must halt this polling surge.

The FEC deadline is just 12 hours and we're $X behind our goal. Hitting this goal means that we can fight for President Obama. Missing it means lose the election. Can you contribute $X?

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Polling surge

From: info@dscc.org

Sent: Aug. 31, 2012, 9:35 a.m.


BREAKING: “Romney takes lead over Obama with convention ‘bounce'” Reuters, 8/30

Polls show that Paul Ryan's factually-challenged speech gave Romney a huge boost:

POLLING UPDATE source: Reuters/Ipsos Before Convention - Obama 46 Romney 42 After Convention - Obama 42 Romney 44

In order to win this election and keep the Senate, we must halt this polling surge.

The FEC deadline is just 12 hours and we're $X behind our goal. Hitting this goal means that we can fight for President Obama. Missing it means lose the election. Can you contribute $X?

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

BREAKING: “Romney takes lead over Obama with convention ‘bounce'” Reuters, 8/30

Polls show that Paul Ryan's factually-challenged speech gave Romney a huge boost:

POLLING UPDATE source: Reuters/Ipsos Before Convention - Obama 46 Romney 42 After Convention - Obama 42 Romney 44

In order to win this election and keep the Senate, we must halt this polling surge.

The FEC deadline is just 12 hours and we're $X behind our goal. Hitting this goal means that we can fight for President Obama. Missing it means lose the election. Can you contribute $X?

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

BREAKING NEW POLL: Post Convention: Obama 42, Romney 44. source: Reuters/Ipsos this isn't the news we wanted. It doesn't matter that Paul Ryan's speech was riddled with lies, it only matters that people believed him.

The FEC deadline is in just 8 hours. We're $X behind. If we can't hit this goal, we can't fight this, and we lose President Obama. Can you donate $X? The White House and Senate are at stake.

Patrick McHugh Research Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.