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Reverse-Engineering the 2012 Campaign

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The Democratic Party

I'm rooting for our president at tonight's debate, and I know he'll do us proud.

The question is: Will Mitt Romney repeat his first performance -- saying anything to woo voters, no matter how untrue -- or will he engage in an honest debate about his plans to significantly cut taxes for the wealthy, while the average middle-class family with kids would pay $X more?

Get the popcorn ready. I have a feeling we're about to see a Romney sequel.

No matter how many misrepresentations we may see tonight, know this: You have the power to fight back. The outcome of this election is in your hands.

What happens on Election Night hinges on what you do in big moments like this.

Before the debate tonight -- and before the huge FEC fundraising deadline tomorrow -- donate $X or more to help Democrats win:

[url] [url]

Let's go do this.

Donna Brazile

P.S. -- Tomorrow is the last major FEC deadline before Election Day. It'll be a show of our strength with just three weeks to go. Do you want to finish strong? Step up now. [url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list. [url]

2

recipients

The Democratic Party -----------------------

The $X trillion question: Will we see the real Mitt Romney at the debate tonight?

We've been hearing for months about his $X trillion tax cut weighted toward the wealthy, to be paid for by a $X tax hike on middle-class families. At the first debate -- poof! The plan disappeared.

He and the Republicans will say anything to grab some votes. Shame on us if we let them get away with it.

Exactly three weeks from tonight, we'll see the results roll in, and we'll know if we did enough to set the record straight.

Make a donation today to help President Obama and Democrats win on November 6th:

[url]

Now, you and I can probably spot Romney's distortions from a mile away. But for millions of Americans, that first debate was the first time they tuned in to this election.

The Mitt Romney they saw up there was not the self-described "severely conservative" candidate we've been running against since May.

Mitt Romney ran away from his very own tax plan! And then -- then he looked the American public in the eye and said he had a health care plan that would cover people with pre-existing conditions. He said no, he wouldn't replace Medicare with a voucher system, and that when it comes to tax cuts -- hey, he's just looking out for the middle class.

All of it: Simply and patently untrue.

That's the shot, folks.

Here's the chaser: If we're not ready to get President Obama's back after tonight's debate and punch back on the next round of distortions from Romney and the Republicans, it could very well cost us up and down the ticket on Election Night.

So help Democrats prepare for this fight. Before the debate tonight, please chip in $X or more:

[url]

And once we win on Election Day, you'll be glad you listened to me.

Thank you for your help in this,

Donna Brazile

P.S. -- Tomorrow is the last major FEC deadline before Election Day. It'll be a show of our strength with just three weeks to go. Do you want to finish strong? Step up now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]

Subject: Ready for a Romney rerun?

From: democraticparty@democrats.org

Sent: Oct. 16, 2012, 12:17 p.m.


The Democratic Party

I'm rooting for our president at tonight's debate, and I know he'll do us proud.

The question is: Will Mitt Romney repeat his first performance -- saying anything to woo voters, no matter how untrue -- or will he engage in an honest debate about his plans to significantly cut taxes for the wealthy, while the average middle-class family with kids would pay $X more?

Get the popcorn ready. I have a feeling we're about to see a Romney sequel.

No matter how many misrepresentations we may see tonight, know this: You have the power to fight back. The outcome of this election is in your hands.

What happens on Election Night hinges on what you do in big moments like this.

Before the debate tonight -- and before the huge FEC fundraising deadline tomorrow -- donate $X or more to help Democrats win:

[url] [url]

Let's go do this.

Donna Brazile

P.S. -- Tomorrow is the last major FEC deadline before Election Day. It'll be a show of our strength with just three weeks to go. Do you want to finish strong? Step up now. [url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list. [url]

 

Compare variations

Subject: Ready for a Romney rerun?

From: democraticparty@democrats.org

Sent: Oct. 16, 2012, 12:17 p.m.


The Democratic Party

I'm rooting for our president at tonight's debate, and I know he'll do us proud.

The question is: Will Mitt Romney repeat his first performance -- saying anything to woo voters, no matter how untrue -- or will he engage in an honest debate about his plans to significantly cut taxes for the wealthy, while the average middle-class family with kids would pay $X more?

Get the popcorn ready. I have a feeling we're about to see a Romney sequel.

No matter how many misrepresentations we may see tonight, know this: You have the power to fight back. The outcome of this election is in your hands.

What happens on Election Night hinges on what you do in big moments like this.

Before the debate tonight -- and before the huge FEC fundraising deadline tomorrow -- donate $X or more to help Democrats win:

[url] [url]

Let's go do this.

Donna Brazile

P.S. -- Tomorrow is the last major FEC deadline before Election Day. It'll be a show of our strength with just three weeks to go. Do you want to finish strong? Step up now. [url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list. [url]

The Democratic Party

I'm rooting for our president at tonight's debate, and I know he'll do us proud.

The question is: Will Mitt Romney repeat his first performance -- saying anything to woo voters, no matter how untrue -- or will he engage in an honest debate about his plans to significantly cut taxes for the wealthy, while the average middle-class family with kids would pay $X more?

Get the popcorn ready. I have a feeling we're about to see a Romney sequel.

No matter how many misrepresentations we may see tonight, know this: You have the power to fight back. The outcome of this election is in your hands.

What happens on Election Night hinges on what you do in big moments like this.

Before the debate tonight -- and before the huge FEC fundraising deadline tomorrow -- donate $X or more to help Democrats win:

[url] [url]

Let's go do this.

Donna Brazile

P.S. -- Tomorrow is the last major FEC deadline before Election Day. It'll be a show of our strength with just three weeks to go. Do you want to finish strong? Step up now. [url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list. [url]

The Democratic Party -----------------------

The $X trillion question: Will we see the real Mitt Romney at the debate tonight?

We've been hearing for months about his $X trillion tax cut weighted toward the wealthy, to be paid for by a $X tax hike on middle-class families. At the first debate -- poof! The plan disappeared.

He and the Republicans will say anything to grab some votes. Shame on us if we let them get away with it.

Exactly three weeks from tonight, we'll see the results roll in, and we'll know if we did enough to set the record straight.

Make a donation today to help President Obama and Democrats win on November 6th:

[url]

Now, you and I can probably spot Romney's distortions from a mile away. But for millions of Americans, that first debate was the first time they tuned in to this election.

The Mitt Romney they saw up there was not the self-described "severely conservative" candidate we've been running against since May.

Mitt Romney ran away from his very own tax plan! And then -- then he looked the American public in the eye and said he had a health care plan that would cover people with pre-existing conditions. He said no, he wouldn't replace Medicare with a voucher system, and that when it comes to tax cuts -- hey, he's just looking out for the middle class.

All of it: Simply and patently untrue.

That's the shot, folks.

Here's the chaser: If we're not ready to get President Obama's back after tonight's debate and punch back on the next round of distortions from Romney and the Republicans, it could very well cost us up and down the ticket on Election Night.

So help Democrats prepare for this fight. Before the debate tonight, please chip in $X or more:

[url]

And once we win on Election Day, you'll be glad you listened to me.

Thank you for your help in this,

Donna Brazile

P.S. -- Tomorrow is the last major FEC deadline before Election Day. It'll be a show of our strength with just three weeks to go. Do you want to finish strong? Step up now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

To unsubscribe from this mailing list, click the link below:

[url]