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Reverse-Engineering the 2012 Campaign

SO COOL

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5 email variations

157

recipients

Obama - Biden --

Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

--

8

recipients



Want to celebrate President Obama's birthday with him -- at the Obamas' house in Chicago?

Donate $X or whatever you can to be automatically entered today.

Barack's 51st birthday

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

--

7

recipients



Those who get to meet President Obama typically see him at stops on the campaign trail or at the White House.

Very few get a chance to hang out with him in the backyard of his own home in Chicago.

On August 12th, the President will celebrate his 51st birthday at his Chicago home, and he wants you there with him.

Make a grassroots donation of $X or whatever you can to be automatically entered to win.

To sum up: President Obama's 51st birthday party. At his house in Chicago. Twelve weeks before Election Day.

You and a guest. All expenses paid.

If I won, I think I'd be jealous of myself.

Give it a shot today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

4

recipients



#yiv889977112 a {color:#008FC5;} _filtered #yiv889977112 { } #yiv889977112



Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.



Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

3

recipients



For his 51st birthday, President Obama wants to celebrate with the important people in his life -- his family, his friends, and some of the people who have his back day in and day out on this campaign. That means you.

Donate today, and you and a guest will automatically be entered for a chance to attend the President's birthday party at his home in Chicago next month.

Together, we're building the largest grassroots organization in politics. But it's more than that -- over the past five years, we've also become a family.

There is nothing more important to this movement and to the President than the people like you who are at the heart of it.

So let's keep it going strong, and celebrate.

Donate $X or whatever you can to grow this campaign and automatically enter for a chance to attend President Obama's birthday at his house in Chicago:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe

Subject: SO COOL

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: July 17, 2012, 8:54 a.m.


Obama - Biden --

Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

--

 

Compare variations

Subject: SO COOL

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: July 17, 2012, 8:54 a.m.


Obama - Biden --

Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

--

Obama - Biden --

Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

--



Want to celebrate President Obama's birthday with him -- at the Obamas' house in Chicago?

Donate $X or whatever you can to be automatically entered today.

Barack's 51st birthday

[url]

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America hereor click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

--



Those who get to meet President Obama typically see him at stops on the campaign trail or at the White House.

Very few get a chance to hang out with him in the backyard of his own home in Chicago.

On August 12th, the President will celebrate his 51st birthday at his Chicago home, and he wants you there with him.

Make a grassroots donation of $X or whatever you can to be automatically entered to win.

To sum up: President Obama's 51st birthday party. At his house in Chicago. Twelve weeks before Election Day.

You and a guest. All expenses paid.

If I won, I think I'd be jealous of myself.

Give it a shot today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe



#yiv889977112 a {color:#008FC5;} _filtered #yiv889977112 { } #yiv889977112



Have you ever gotten to do something so cool you're almost jealous of yourself?

Pretty sure this would count: On August 12th, just three weeks before the Democratic National Convention and 12 weeks before Election Day, President Obama will have a few friends over to mark his 51st birthday -- in the backyard of his Chicago home.

And you're invited.

Make a donation today of $X or whatever you can to be automatically entered for a chance to be there -- flight and hotel paid for.

Look, campaigns are hard work, both for the President and the millions of people like you who are building it on the ground. When you factor in the ridiculous amounts of money the Romney campaign and pro-Romney super PACs are raising, we're going to have to work even harder to win than we did in 2008.

Let's have some fun together before the final push to Election Day.

Enter today:

[url]

Hope to see you there,

Rufus

Rufus Gifford

National Finance Director

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.



Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe



For his 51st birthday, President Obama wants to celebrate with the important people in his life -- his family, his friends, and some of the people who have his back day in and day out on this campaign. That means you.

Donate today, and you and a guest will automatically be entered for a chance to attend the President's birthday party at his home in Chicago next month.

Together, we're building the largest grassroots organization in politics. But it's more than that -- over the past five years, we've also become a family.

There is nothing more important to this movement and to the President than the people like you who are at the heart of it.

So let's keep it going strong, and celebrate.

Donate $X or whatever you can to grow this campaign and automatically enter for a chance to attend President Obama's birthday at his house in Chicago:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by July 26th, 2012. You may enter by contributing to Obama for America here or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; and tickets for winner and a guest to an event with President Obama on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible. This email was sent to: [email] Update address | Unsubscribe