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Reverse-Engineering the 2012 Campaign

Pretty damn cool

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3 email variations

83

recipients

Obama - Biden

It's safe to say this campaign has run a lot of contests.

But even I think this convention contest is pretty damn cool.

You'll be automatically entered to meet President Obama in Charlotte and, when he takes the stage, sit up front with First Lady Michelle Obama if you pitch in $X or whatever you can today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

You'll literally have the best seat in the house for an important moment in history.

When you're there, you'll be representing millions of other people who read these emails and enter these contests because you're all part of a grassroots effort to re-elect the President of the United States, up against interest groups that are trying to spend an ungodly sum of money to buy this election.

The donation you make right now is how we fight back. And with this contest, you've got extra incentive to join in.

Pitch in what you can today to be automatically entered:

[url]

Good luck.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

41

recipients



This video, right here, explains why I'm working day in and day out to win this election. When the hours are long and the fight is hard, I know that what we're doing will make a real difference in people's lives.

You have to watch this video -- and then share it with whoever you think needs to see it. It gave me chills:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

P.S. -- If you think this speech is great, just wait until the convention. You could see the President's acceptance speech in person, right up front with the First Lady. Pitch whatever you can, and you'll be automatically entered to fly with a guest to Charlotte and meet Barack Obama before he goes on stage:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

5

recipients



For all our friends in battleground states, watching TV is about to get a whole lot worse. For every one of our ads, folks in Virginia, Florida, and states across the country are seeing two ads from the other side attacking Barack and the work we've done together.

Governor Romney and his Republican allies think they can buy this election if they pump enough money onto the airwaves. After all, this strategy worked for them in the primaries.

But Barack and I refuse to sit back and let that happen. And millions of Americans have joined us, pitching in time and resources to make sure our ground game can compete with whatever they do.

So yes, we're being outraised, and we're going to be outspent pretty badly.

But we won't be out-organized.

The convention is right around the corner -- and Election Day just two months after that. It's crunch time. Chip in $X or more today and help close the gap:

[url]

Joe

P.S. -- Any donation you make today will automatically enter you for a chance to join me, Barack, Michelle, and thousands of other Democrats at the convention in Charlotte -- and you'll have a seat up front with Michelle when Barack accepts the nomination.

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Pretty damn cool

From: Ann Marie Habershaw, BarackObama.com

Sent: Aug. 19, 2012, 3:13 p.m.


Obama - Biden

It's safe to say this campaign has run a lot of contests.

But even I think this convention contest is pretty damn cool.

You'll be automatically entered to meet President Obama in Charlotte and, when he takes the stage, sit up front with First Lady Michelle Obama if you pitch in $X or whatever you can today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

You'll literally have the best seat in the house for an important moment in history.

When you're there, you'll be representing millions of other people who read these emails and enter these contests because you're all part of a grassroots effort to re-elect the President of the United States, up against interest groups that are trying to spend an ungodly sum of money to buy this election.

The donation you make right now is how we fight back. And with this contest, you've got extra incentive to join in.

Pitch in what you can today to be automatically entered:

[url]

Good luck.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Pretty damn cool

From: Ann Marie Habershaw, BarackObama.com

Sent: Aug. 19, 2012, 3:13 p.m.


Obama - Biden

It's safe to say this campaign has run a lot of contests.

But even I think this convention contest is pretty damn cool.

You'll be automatically entered to meet President Obama in Charlotte and, when he takes the stage, sit up front with First Lady Michelle Obama if you pitch in $X or whatever you can today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

You'll literally have the best seat in the house for an important moment in history.

When you're there, you'll be representing millions of other people who read these emails and enter these contests because you're all part of a grassroots effort to re-elect the President of the United States, up against interest groups that are trying to spend an ungodly sum of money to buy this election.

The donation you make right now is how we fight back. And with this contest, you've got extra incentive to join in.

Pitch in what you can today to be automatically entered:

[url]

Good luck.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

It's safe to say this campaign has run a lot of contests.

But even I think this convention contest is pretty damn cool.

You'll be automatically entered to meet President Obama in Charlotte and, when he takes the stage, sit up front with First Lady Michelle Obama if you pitch in $X or whatever you can today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

You'll literally have the best seat in the house for an important moment in history.

When you're there, you'll be representing millions of other people who read these emails and enter these contests because you're all part of a grassroots effort to re-elect the President of the United States, up against interest groups that are trying to spend an ungodly sum of money to buy this election.

The donation you make right now is how we fight back. And with this contest, you've got extra incentive to join in.

Pitch in what you can today to be automatically entered:

[url]

Good luck.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



This video, right here, explains why I'm working day in and day out to win this election. When the hours are long and the fight is hard, I know that what we're doing will make a real difference in people's lives.

You have to watch this video -- and then share it with whoever you think needs to see it. It gave me chills:

[url]

Jen

Jen O'Malley Dillon Deputy Campaign Manager Obama for America

P.S. -- If you think this speech is great, just wait until the convention. You could see the President's acceptance speech in person, right up front with the First Lady. Pitch whatever you can, and you'll be automatically entered to fly with a guest to Charlotte and meet Barack Obama before he goes on stage:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



For all our friends in battleground states, watching TV is about to get a whole lot worse. For every one of our ads, folks in Virginia, Florida, and states across the country are seeing two ads from the other side attacking Barack and the work we've done together.

Governor Romney and his Republican allies think they can buy this election if they pump enough money onto the airwaves. After all, this strategy worked for them in the primaries.

But Barack and I refuse to sit back and let that happen. And millions of Americans have joined us, pitching in time and resources to make sure our ground game can compete with whatever they do.

So yes, we're being outraised, and we're going to be outspent pretty badly.

But we won't be out-organized.

The convention is right around the corner -- and Election Day just two months after that. It's crunch time. Chip in $X or more today and help close the gap:

[url]

Joe

P.S. -- Any donation you make today will automatically enter you for a chance to join me, Barack, Michelle, and thousands of other Democrats at the convention in Charlotte -- and you'll have a seat up front with Michelle when Barack accepts the nomination.

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible