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Reverse-Engineering the 2012 Campaign

Question:

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4 email variations

53

recipients



I know we ask you to do a lot, and I cannot tell you how grateful I am for all you do.

Right now, all of the progress we've made together is in danger of being undone. We just found out we're being outraised in this last month by a wide margin.

We've always known this race would be close, and we've always known we'd have to work harder than the other side -- the question is, will you step up and do that right now?

Please chip in $X or more today:

[url]

We've beaten the odds before -- by coming together and giving all we can. Let's do it again. Barack needs you.

Michelle

P.S. -- Any donation you make by midnight tonight will automatically enter you to bring a guest to Chicago to meet Barack and have front-row tickets to his speech on Election Night.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

45

recipients



In less than a week, Barack is heading to Chicago for Election Night. Whether he addresses the nation that night as a winner is up to you.

Barack knows it. I know it, too. It's why he wants you there with him.

But tonight at midnight is your last chance to enter.

Donate $X or whatever you can to stop the other side from buying and bullying its way to a win right at the end -- and you'll be automatically entered to meet Barack and get a front-row seat at the Election Night event in Chicago:

[url]

Don't brush this off.

This race could not be closer, and voters in states that will decide the election are seeing ad after ad after ad attacking Barack and me.

Even a great campaign, with the right candidate and the right ideas, can lose to that kind of strategy in the end.

I've seen it happen.

The dangers of being drastically outspent, especially right now at the end of this campaign, are real. Mitt Romney and the Republicans have $X million more in the bank than we do for the final push. Together with outside groups, they're outspending us in nearly every battleground state this week. That's a problem, folks, unless we do something about it.

Please donate $X or whatever you can today, so that if you meet Barack next week, you'll know you did everything you could to help him beat this back:

[url]

Joe

P.S. -- Don't worry about how you'll get to Chicago and where you'll stay. If you're one of the lucky winners, the campaign will cover airfare and accommodations for you and a guest:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

41

recipients

Obama - Biden OK, -- this is literally the last email you're going to get from me about a contest on this campaign.

There's less than a week left until Election Day, and there's a lot of work left in these next few days. But after it's all over, wouldn't it be awesome to fly to Chicago to meet the President and have a front-row seat for his Election Night speech?

This chance expires in just a few hours, at midnight tonight.

Don't wait: Donate $X or whatever you can right now to be automatically entered to come to Chicago for Election Night and get front-row tickets to history.

It's all going to come down to these last few days, and every dollar you donate today will go straight to getting our message out -- and getting voters to the polls -- in battleground states across the country.

You can make sure we don't get beat by the barrage of outside spending -- and you'll be entered for a chance to meet President Obama and be in Chicago for his speech on Election Night. But not if you wait.

Donate $X or whatever you can right now:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

14

recipients

Obama - Biden --

There are so many reasons to chip in to automatically enter this campaign's final contest :

-- Because your donation will help close the $X million gap between us and our opponents -- Because you could be there right up front for President Obama's speech on Election Night -- Because you'd get to meet him -- Because your flight to Chicago and your hotel would be FREE, for you and a guest -- Because you built this campaign and you deserve to be there at the finish -- Because you know how many people are depending on keeping President Obama on the job -- Because you don't want the other side to win

You have until midnight tonight -- chip in $X or whatever you can and you'll automatically be entered:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Question:

From: info@barackobama.com

Sent: Oct. 31, 2012, 4:32 a.m.




I know we ask you to do a lot, and I cannot tell you how grateful I am for all you do.

Right now, all of the progress we've made together is in danger of being undone. We just found out we're being outraised in this last month by a wide margin.

We've always known this race would be close, and we've always known we'd have to work harder than the other side -- the question is, will you step up and do that right now?

Please chip in $X or more today:

[url]

We've beaten the odds before -- by coming together and giving all we can. Let's do it again. Barack needs you.

Michelle

P.S. -- Any donation you make by midnight tonight will automatically enter you to bring a guest to Chicago to meet Barack and have front-row tickets to his speech on Election Night.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Question:

From: info@barackobama.com

Sent: Oct. 31, 2012, 4:32 a.m.




I know we ask you to do a lot, and I cannot tell you how grateful I am for all you do.

Right now, all of the progress we've made together is in danger of being undone. We just found out we're being outraised in this last month by a wide margin.

We've always known this race would be close, and we've always known we'd have to work harder than the other side -- the question is, will you step up and do that right now?

Please chip in $X or more today:

[url]

We've beaten the odds before -- by coming together and giving all we can. Let's do it again. Barack needs you.

Michelle

P.S. -- Any donation you make by midnight tonight will automatically enter you to bring a guest to Chicago to meet Barack and have front-row tickets to his speech on Election Night.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I know we ask you to do a lot, and I cannot tell you how grateful I am for all you do.

Right now, all of the progress we've made together is in danger of being undone. We just found out we're being outraised in this last month by a wide margin.

We've always known this race would be close, and we've always known we'd have to work harder than the other side -- the question is, will you step up and do that right now?

Please chip in $X or more today:

[url]

We've beaten the odds before -- by coming together and giving all we can. Let's do it again. Barack needs you.

Michelle

P.S. -- Any donation you make by midnight tonight will automatically enter you to bring a guest to Chicago to meet Barack and have front-row tickets to his speech on Election Night.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



In less than a week, Barack is heading to Chicago for Election Night. Whether he addresses the nation that night as a winner is up to you.

Barack knows it. I know it, too. It's why he wants you there with him.

But tonight at midnight is your last chance to enter.

Donate $X or whatever you can to stop the other side from buying and bullying its way to a win right at the end -- and you'll be automatically entered to meet Barack and get a front-row seat at the Election Night event in Chicago:

[url]

Don't brush this off.

This race could not be closer, and voters in states that will decide the election are seeing ad after ad after ad attacking Barack and me.

Even a great campaign, with the right candidate and the right ideas, can lose to that kind of strategy in the end.

I've seen it happen.

The dangers of being drastically outspent, especially right now at the end of this campaign, are real. Mitt Romney and the Republicans have $X million more in the bank than we do for the final push. Together with outside groups, they're outspending us in nearly every battleground state this week. That's a problem, folks, unless we do something about it.

Please donate $X or whatever you can today, so that if you meet Barack next week, you'll know you did everything you could to help him beat this back:

[url]

Joe

P.S. -- Don't worry about how you'll get to Chicago and where you'll stay. If you're one of the lucky winners, the campaign will cover airfare and accommodations for you and a guest:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden OK, -- this is literally the last email you're going to get from me about a contest on this campaign.

There's less than a week left until Election Day, and there's a lot of work left in these next few days. But after it's all over, wouldn't it be awesome to fly to Chicago to meet the President and have a front-row seat for his Election Night speech?

This chance expires in just a few hours, at midnight tonight.

Don't wait: Donate $X or whatever you can right now to be automatically entered to come to Chicago for Election Night and get front-row tickets to history.

It's all going to come down to these last few days, and every dollar you donate today will go straight to getting our message out -- and getting voters to the polls -- in battleground states across the country.

You can make sure we don't get beat by the barrage of outside spending -- and you'll be entered for a chance to meet President Obama and be in Chicago for his speech on Election Night. But not if you wait.

Donate $X or whatever you can right now:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

There are so many reasons to chip in to automatically enter this campaign's final contest :

-- Because your donation will help close the $X million gap between us and our opponents -- Because you could be there right up front for President Obama's speech on Election Night -- Because you'd get to meet him -- Because your flight to Chicago and your hotel would be FREE, for you and a guest -- Because you built this campaign and you deserve to be there at the finish -- Because you know how many people are depending on keeping President Obama on the job -- Because you don't want the other side to win

You have until midnight tonight -- chip in $X or whatever you can and you'll automatically be entered:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.