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Reverse-Engineering the 2012 Campaign

A little bittersweet

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My favorite campaign tradition started five years ago -- check out the email below.

It's just incredible how much we've grown -- from 100,000 individual donors at that time to more than 3 million in this campaign alone -- and how much we've accomplished together.

Tomorrow night, we're selecting the guests for the last dinner of my last campaign. I'm looking forward to closing out this tradition the way it started: with supporters like you.

Will you be there?

Make a donation of $X or whatever you can, and you'll be automatically entered:

[url]

This is the last time we'll do this on this campaign -- let's make it a good one.

Barack

------------Original Message--------------- From: Barack Obama Date: Wednesday, June 6th, 2007 at 6:23 p.m. Subject: Re: Dinner with Barack?

When we launched this campaign, we decided not to take the easy money offered by Washington lobbyists and special interest political action committees.

Instead, we put our faith in you, and we couldn't have made a better choice.

I'll be meeting four of you for dinner sometime soon, but what's happening across this country is bigger than me, or my candidacy.

Together we're re-shaping the political process based on the idea that a movement of people who care about the common future of all Americans can be more powerful than any special interest.

I hope you'll take a minute to make a donation, and perhaps we'll be seeing each other soon.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Re: Dinner with Barack?

From: info@barackobama.com

Sent: Sept. 24, 2012, 8:45 a.m.




My favorite campaign tradition started five years ago -- check out the email below.

It's just incredible how much we've grown -- from 100,000 individual donors at that time to more than 3 million in this campaign alone -- and how much we've accomplished together.

Tomorrow night, we're selecting the guests for the last dinner of my last campaign. I'm looking forward to closing out this tradition the way it started: with supporters like you.

Will you be there?

Make a donation of $X or whatever you can, and you'll be automatically entered:

[url]

This is the last time we'll do this on this campaign -- let's make it a good one.

Barack

------------Original Message--------------- From: Barack Obama Date: Wednesday, June 6th, 2007 at 6:23 p.m. Subject: Re: Dinner with Barack?

When we launched this campaign, we decided not to take the easy money offered by Washington lobbyists and special interest political action committees.

Instead, we put our faith in you, and we couldn't have made a better choice.

I'll be meeting four of you for dinner sometime soon, but what's happening across this country is bigger than me, or my candidacy.

Together we're re-shaping the political process based on the idea that a movement of people who care about the common future of all Americans can be more powerful than any special interest.

I hope you'll take a minute to make a donation, and perhaps we'll be seeing each other soon.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible