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Reverse-Engineering the 2012 Campaign

Re: Hurricane Sandy

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Our thoughts and prayers this morning are with the families affected by the storm.

It can be gut-wrenching to see the reports of what's happening and feel like you can't do anything to help.

But it's important to remember that you really can: Relief organizations like the American Red Cross are on the ground right now in the communities affected by the storm, and making a financial contribution to those efforts is the most effective way to help those in need.

So, if you'd like to help, please give to the American Red Cross right now:

[url]

Soon enough we'll need to get back to work on the most important campaign of our lifetime.

But the most important thing at this moment is that you and your loved ones are staying safe, and that the rest of us do what we can to help speed the recovery.

Messina

-----------------Original Message----------------- From: Barack Obama Subject: Hurricane Sandy

Friend --

This is a serious storm, but we are going to do what it takes to keep people safe and secure, and make sure the communities affected get the assistance they need. FEMA is working with state and local governments to respond effectively. We all owe a debt of thanks to the first responders who will be dealing with the immediate impact of the storm.

If you live in the storm's path, please listen to state and local authorities about where and how to take shelter and stay safe -- and encourage your friends and family to do the same. If you are asked to evacuate, please take that seriously.

For more information on how to prepare for this storm, visit Ready.gov.

And if you'd like to find out how to support relief efforts where they're needed most, please visit the Red Cross or your local relief organization:

[url]

Michelle and I are keeping everyone in the affected areas in our thoughts and prayers. Be safe.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Subject: Re: Hurricane Sandy

From: info@barackobama.com

Sent: Oct. 30, 2012, 11:43 a.m.




Our thoughts and prayers this morning are with the families affected by the storm.

It can be gut-wrenching to see the reports of what's happening and feel like you can't do anything to help.

But it's important to remember that you really can: Relief organizations like the American Red Cross are on the ground right now in the communities affected by the storm, and making a financial contribution to those efforts is the most effective way to help those in need.

So, if you'd like to help, please give to the American Red Cross right now:

[url]

Soon enough we'll need to get back to work on the most important campaign of our lifetime.

But the most important thing at this moment is that you and your loved ones are staying safe, and that the rest of us do what we can to help speed the recovery.

Messina

-----------------Original Message----------------- From: Barack Obama Subject: Hurricane Sandy

Friend --

This is a serious storm, but we are going to do what it takes to keep people safe and secure, and make sure the communities affected get the assistance they need. FEMA is working with state and local governments to respond effectively. We all owe a debt of thanks to the first responders who will be dealing with the immediate impact of the storm.

If you live in the storm's path, please listen to state and local authorities about where and how to take shelter and stay safe -- and encourage your friends and family to do the same. If you are asked to evacuate, please take that seriously.

For more information on how to prepare for this storm, visit Ready.gov.

And if you'd like to find out how to support relief efforts where they're needed most, please visit the Red Cross or your local relief organization:

[url]

Michelle and I are keeping everyone in the affected areas in our thoughts and prayers. Be safe.

Barack

--------------------------------------------------------------------- Paid for by Obama for America