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Reverse-Engineering the 2012 Campaign

Re: I will be outspent

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The model for this email is
  • weak
  • relatively accurate
  • accurate
weak,
and found it may have been targeted based on donation signal*.
 

4 email variations

128

recipients



We're getting outraised -- a first for a sitting president, if this continues. Not just by the super PACs and outside groups that are pouring hundreds of millions of dollars into misleading ads, but by our opponent and the Republican Party, which just outraised us for the second month in a row.

We can win a race in which the other side spends more than we do. But not this much more.

So I need your help. If you believe that regular people should decide elections, then please chip in $X or more today:

[url]

This isn't about me or the outcome of one election.

This election will be a test of the model that got us here. We'll learn whether it's still true that a grassroots campaign can elect a president -- whether ordinary Americans are in control of our democracy in the face of massive spending.

I believe we can do this. When all of us chip in what we can, when we can, we are the most powerful force in politics.

But today is the day to prove it. Donate now:

[url]

Thank you -- for everything you've done before and everything you're doing now. It matters.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

23

recipients

--

We're getting outraised -- a first for a sitting president, if this continues.

Not just by the super PACs and outside groups that are pouring

hundreds of millions of dollars into misleading ads, but by our opponent

and the Republican Party, which just outraised us for the second month

in a row.

We can win a race in which the other side spends more than we do. But

not this much more.

So I need your help. If you believe that regular people should decide

elections, then please chip in $X or more today:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

This isn't about me or the outcome of one election.

This election will be a test of the model that got us here. We'll learn

whether it's still true that a grassroots campaign can elect a president --

whether ordinary Americans are in control of our democracy in the face of

massive spending.

I believe we can do this. When all of us chip in what we can, when we

can, we are the most powerful force in politics.

But today is the day to prove it. Donate now:

[url]

Thank you -- for everything you've done before and everything you're doing

now. It matters.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

5

recipients



I sent you a note recently about how I'll likely be outspent

by my opponent in this election -- a first for a sitting

president.

So many of you stepped up in response, and our side

raised more in June than we have in any previous month.

It wasn't anonymous millionaires coming to the rescue.

You responded in $X $X and $X donations -- lots of

people giving whatever they could afford.

Now we've learned that Mitt Romney's campaign and

the Republican Party have outraised us for the second

month in a row -- this time by $X million. I'm asking for

your support again today because we can't let this

fundraising gap continue to grow.

The only way we'll win is if each and every person who

believes in what we're building together steps up

right now:

[url]

Thank you -- for everything you've done before and

everything you're doing now. It matters.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

To update your address, go to: [url]

To unsubscribe, go to: [url]

2

recipients

--

For the second month in a row, Romney and the Republicans outraised us -- this time by $X million.

I wrote to you recently about this new reality and its potential consequences.

We can get outspent and still win in November. But we cannot get outspent dramatically, month after month, and expect to have a chance.

I have no doubt we can close this gap before it's too late with folks like you chipping in what you can, when you can. But that's up to you. Will you make a donation today?

What's at stake is more important than my legacy as president, or even what we've accomplished together or still hope to do.

This is about whether ordinary people can still decide who wins a presidential election in this country -- even up against billionaires and outside groups trying to drown you out.

Everything we've built by knocking on doors, talking to people on the ground, and asking millions of Americans to own what happens in November is at risk.

I firmly believe we can win -- and do it the right way.

At a critical moment like this, I need you to double down.

Please donate $X or more today:

[url]

Thank you -- for everything you've done before and everything you're doing now. It matters.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

Subject: Getting beat

From: info@barackobama.com

Sent: July 9, 2012, 11:28 p.m.




We're getting outraised -- a first for a sitting president, if this continues. Not just by the super PACs and outside groups that are pouring hundreds of millions of dollars into misleading ads, but by our opponent and the Republican Party, which just outraised us for the second month in a row.

We can win a race in which the other side spends more than we do. But not this much more.

So I need your help. If you believe that regular people should decide elections, then please chip in $X or more today:

[url]

This isn't about me or the outcome of one election.

This election will be a test of the model that got us here. We'll learn whether it's still true that a grassroots campaign can elect a president -- whether ordinary Americans are in control of our democracy in the face of massive spending.

I believe we can do this. When all of us chip in what we can, when we can, we are the most powerful force in politics.

But today is the day to prove it. Donate now:

[url]

Thank you -- for everything you've done before and everything you're doing now. It matters.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Getting beat

From: info@barackobama.com

Sent: July 9, 2012, 11:28 p.m.




We're getting outraised -- a first for a sitting president, if this continues. Not just by the super PACs and outside groups that are pouring hundreds of millions of dollars into misleading ads, but by our opponent and the Republican Party, which just outraised us for the second month in a row.

We can win a race in which the other side spends more than we do. But not this much more.

So I need your help. If you believe that regular people should decide elections, then please chip in $X or more today:

[url]

This isn't about me or the outcome of one election.

This election will be a test of the model that got us here. We'll learn whether it's still true that a grassroots campaign can elect a president -- whether ordinary Americans are in control of our democracy in the face of massive spending.

I believe we can do this. When all of us chip in what we can, when we can, we are the most powerful force in politics.

But today is the day to prove it. Donate now:

[url]

Thank you -- for everything you've done before and everything you're doing now. It matters.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



We're getting outraised -- a first for a sitting president, if this continues. Not just by the super PACs and outside groups that are pouring hundreds of millions of dollars into misleading ads, but by our opponent and the Republican Party, which just outraised us for the second month in a row.

We can win a race in which the other side spends more than we do. But not this much more.

So I need your help. If you believe that regular people should decide elections, then please chip in $X or more today:

[url]

This isn't about me or the outcome of one election.

This election will be a test of the model that got us here. We'll learn whether it's still true that a grassroots campaign can elect a president -- whether ordinary Americans are in control of our democracy in the face of massive spending.

I believe we can do this. When all of us chip in what we can, when we can, we are the most powerful force in politics.

But today is the day to prove it. Donate now:

[url]

Thank you -- for everything you've done before and everything you're doing now. It matters.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

--

We're getting outraised -- a first for a sitting president, if this continues.

Not just by the super PACs and outside groups that are pouring

hundreds of millions of dollars into misleading ads, but by our opponent

and the Republican Party, which just outraised us for the second month

in a row.

We can win a race in which the other side spends more than we do. But

not this much more.

So I need your help. If you believe that regular people should decide

elections, then please chip in $X or more today:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X:

[url]

You can also choose from the amounts below.

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

--QUICK DONATE: $X:

[url]

Or donate another amount:

[url]

This isn't about me or the outcome of one election.

This election will be a test of the model that got us here. We'll learn

whether it's still true that a grassroots campaign can elect a president --

whether ordinary Americans are in control of our democracy in the face of

massive spending.

I believe we can do this. When all of us chip in what we can, when we

can, we are the most powerful force in politics.

But today is the day to prove it. Donate now:

[url]

Thank you -- for everything you've done before and everything you're doing

now. It matters.

Barack

---------------------------------------------------------------------

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]



I sent you a note recently about how I'll likely be outspent

by my opponent in this election -- a first for a sitting

president.

So many of you stepped up in response, and our side

raised more in June than we have in any previous month.

It wasn't anonymous millionaires coming to the rescue.

You responded in $X $X and $X donations -- lots of

people giving whatever they could afford.

Now we've learned that Mitt Romney's campaign and

the Republican Party have outraised us for the second

month in a row -- this time by $X million. I'm asking for

your support again today because we can't let this

fundraising gap continue to grow.

The only way we'll win is if each and every person who

believes in what we're building together steps up

right now:

[url]

Thank you -- for everything you've done before and

everything you're doing now. It matters.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

To update your address, go to: [url]

To unsubscribe, go to: [url]

--

For the second month in a row, Romney and the Republicans outraised us -- this time by $X million.

I wrote to you recently about this new reality and its potential consequences.

We can get outspent and still win in November. But we cannot get outspent dramatically, month after month, and expect to have a chance.

I have no doubt we can close this gap before it's too late with folks like you chipping in what you can, when you can. But that's up to you. Will you make a donation today?

What's at stake is more important than my legacy as president, or even what we've accomplished together or still hope to do.

This is about whether ordinary people can still decide who wins a presidential election in this country -- even up against billionaires and outside groups trying to drown you out.

Everything we've built by knocking on doors, talking to people on the ground, and asking millions of Americans to own what happens in November is at risk.

I firmly believe we can win -- and do it the right way.

At a critical moment like this, I need you to double down.

Please donate $X or more today:

[url]

Thank you -- for everything you've done before and everything you're doing now. It matters.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »