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Reverse-Engineering the 2012 Campaign

Re: The end?

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2 email variations

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The answer to the President's question is "Hell no, it isn't the end!"

Our opponents want to close the book on the Obama White House and everything it represents -- all that we've built together and all the progress we'll continue to make together.

We can't let that happen. Donate $X or more now:

[url]

Messina

-----------------Original Message----------------- From: Barack Obama Subject: The end?

It's August 23rd. And 75 days from now, I'll either be looking at another four years in the White House -- or the end of this opportunity.

I know what's at stake for the parents worrying about health care, the kids who need help to go to college, and the seniors who want a secure retirement.

But we're getting outspent by wide margins in critical battleground states -- and what we do about that today could be the difference between winning and losing on November 6th.

So as we near one of the last fundraising deadlines of this campaign, I'm asking you to pitch in $X right now:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

4

recipients

The answer to the President's question is "Hell no, it isn't the end!"

Our opponents want to close the book on the Obama White House and everything it represents -- all that we've built together and all the progress we'll continue to make together.

We can't let that happen. Donate $X or more now:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

-----------------Original Message----------------- From: Barack Obama Subject: The end?

It's August 23rd. And 75 days from now, I'll either be looking at another four years in the White House -- or the end of this opportunity.

I know what's at stake for the parents worrying about health care, the kids who need help to go to college, and the seniors who want a secure retirement.

But we're getting outspent by wide margins in critical battleground states -- and what we do about that today could be the difference between winning and losing on November 6th.

So as we near one of the last fundraising deadlines of this campaign, I'm asking you to pitch in $X right now:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Re: The end?

From: info@barackobama.com

Sent: Aug. 25, 2012, 9:58 a.m.




The answer to the President's question is "Hell no, it isn't the end!"

Our opponents want to close the book on the Obama White House and everything it represents -- all that we've built together and all the progress we'll continue to make together.

We can't let that happen. Donate $X or more now:

[url]

Messina

-----------------Original Message----------------- From: Barack Obama Subject: The end?

It's August 23rd. And 75 days from now, I'll either be looking at another four years in the White House -- or the end of this opportunity.

I know what's at stake for the parents worrying about health care, the kids who need help to go to college, and the seniors who want a secure retirement.

But we're getting outspent by wide margins in critical battleground states -- and what we do about that today could be the difference between winning and losing on November 6th.

So as we near one of the last fundraising deadlines of this campaign, I'm asking you to pitch in $X right now:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Re: The end?

From: info@barackobama.com

Sent: Aug. 25, 2012, 9:58 a.m.




The answer to the President's question is "Hell no, it isn't the end!"

Our opponents want to close the book on the Obama White House and everything it represents -- all that we've built together and all the progress we'll continue to make together.

We can't let that happen. Donate $X or more now:

[url]

Messina

-----------------Original Message----------------- From: Barack Obama Subject: The end?

It's August 23rd. And 75 days from now, I'll either be looking at another four years in the White House -- or the end of this opportunity.

I know what's at stake for the parents worrying about health care, the kids who need help to go to college, and the seniors who want a secure retirement.

But we're getting outspent by wide margins in critical battleground states -- and what we do about that today could be the difference between winning and losing on November 6th.

So as we near one of the last fundraising deadlines of this campaign, I'm asking you to pitch in $X right now:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



The answer to the President's question is "Hell no, it isn't the end!"

Our opponents want to close the book on the Obama White House and everything it represents -- all that we've built together and all the progress we'll continue to make together.

We can't let that happen. Donate $X or more now:

[url]

Messina

-----------------Original Message----------------- From: Barack Obama Subject: The end?

It's August 23rd. And 75 days from now, I'll either be looking at another four years in the White House -- or the end of this opportunity.

I know what's at stake for the parents worrying about health care, the kids who need help to go to college, and the seniors who want a secure retirement.

But we're getting outspent by wide margins in critical battleground states -- and what we do about that today could be the difference between winning and losing on November 6th.

So as we near one of the last fundraising deadlines of this campaign, I'm asking you to pitch in $X right now:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

The answer to the President's question is "Hell no, it isn't the end!"

Our opponents want to close the book on the Obama White House and everything it represents -- all that we've built together and all the progress we'll continue to make together.

We can't let that happen. Donate $X or more now:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

-----------------Original Message----------------- From: Barack Obama Subject: The end?

It's August 23rd. And 75 days from now, I'll either be looking at another four years in the White House -- or the end of this opportunity.

I know what's at stake for the parents worrying about health care, the kids who need help to go to college, and the seniors who want a secure retirement.

But we're getting outspent by wide margins in critical battleground states -- and what we do about that today could be the difference between winning and losing on November 6th.

So as we near one of the last fundraising deadlines of this campaign, I'm asking you to pitch in $X right now:

[url]

Barack Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible