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Reverse-Engineering the 2012 Campaign

Photo: THIS good

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8 email variations

43

recipients

Obama - Biden --

If, for some reason, you don't want to meet the President before he accepts the nomination ... if you don't want to sit up front with the First Lady while President Obama takes the stage ... if you don't want VIP tickets to all three days of the convention, airfare and hotel covered for you and a guest ...

Then enter before midnight for the awesome confetti.

Do it for the awesome confetti.

The deadline is midnight tonight and, for today only, every entry counts as two chances to win:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- If you enter before

your view could be this good at the convention:

This could be your view.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

20

recipients



Before you go to bed tonight, do me a favor and read Barack's note.

We've always known this election was going to be even tougher than the last one. All across the country, supporters like you have stepped up to give your time and energy to help move this country forward. We can't let that hard work be undone by our opponents' unlimited spending on negative TV ads.

If we win, it will because of what you do today, and for the next 77 days. Please donate $X or more now:

[url]

Thanks for everything you do for Barack and this campaign.

Michelle

P.S. -- Make a donation of $X or whatever you can before midnight tonight and you and a guest will be automatically entered to meet Barack and me at the Democratic National Convention in Charlotte. We'll cover your flight and hotel expenses, and, for today only, each entry counts as two chances to win:

[url]

-----------------Original Message----------------- From: Barack Obama Subject: This is critical:

I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation today?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

9

recipients



If, for some reason, you don't want to meet the President before he accepts the nomination ... if you don't want to sit up front with the First Lady while President Obama takes the stage ... if you don't want VIP tickets to all three days of the convention, airfare and hotel covered for you and a guest ...

Then enter before midnight for the awesome confetti.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

The deadline is midnight tonight and, for today only, every entry counts as two chances to win:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- If you enter before midnight, your view could be this good at the convention. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X // Or donate another amount.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

4

recipients

Obama for America

Before you go to bed tonight, do me a favor and read Barack's note.

We've always known this election was going to be even tougher than the last one. All across the country, supporters like you have stepped up to give your time and energy to help move this country forward. We can't let that hard work be undone by our opponents' unlimited spending on negative TV ads.

If we win, it will because of what you do today, and for the next 77 days. Please donate $X or more now:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thanks for everything you do for Barack and this campaign.

Michelle

P.S. -- Make a donation of $X or whatever you can before midnight tonight and you and a guest will be automatically entered to meet Barack and me at the Democratic National Convention in Charlotte. We'll cover your flight and hotel expenses, and, for today only, each entry counts as two chances to win.

-----------------Original Message-----------------

From: Barack Obama

Subject: This is critical:

Friend --

I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation today?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.





Contributions or gifts to Obama for America are not tax deductible

3

recipients



Four years ago, when I was with Barack at the Democratic National Convention in Denver, this whole experience started to feel a lot more real for me.

I'll always remember watching him walk out to accept the party's nomination for president of the United States. It was a moving, humbling moment, and I know that it wouldn't have been possible without people like you.

That's why I'm inviting a couple supporters like you to share it with me this time around -- and tonight's your last chance to enter.

If you donate $X or whatever you can to support this campaign before tonight's midnight deadline, you'll be automatically in the running to join Barack and me at the 2012 Democratic National Convention in Charlotte:

[url]

Every entry today counts as two chances to win.

You and a guest will get to meet Barack in Charlotte and, during his speech, you'll join me up front as my special guest.

When Barack takes the podium, he'll be kicking off the last leg of his final campaign. He'll address our country, laying out the future we're working toward together: a country that rewards hard work, gives every worker a fair shot, and provides all of our children access to a great education, allowing them to dream even bigger than we ever did. Even more is on the line this time, and every day -- every minute -- will be crucial if we're going to keep moving this country forward.

Elections are won by engaging people in our democracy. That's what this convention is all about, and I hope to see you there -- with me.

Donate before tonight's deadline to be automatically entered to join us in Charlotte:

[url]

Can't wait,

Michelle

P.S. -- The campaign will even cover airfare for you and your guest to Charlotte -- and your hotel for all three nights. How can you pass this opportunity up?

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



I always look forward to the Democratic National Convention, and not just because I get to see Barack in his best suit.

There's a special kind of energy when passionate and dedicated people come together in common purpose.

You've just got to be there to feel it for yourself. And this year, maybe you can.

Tonight at midnight is the deadline to enter for a chance to join us, and for today only, every entry counts as two chances to win.

Donate $X or whatever you can to be automatically entered to be my personal guest for the convention.

We'll fly you and a guest to Charlotte and make sure you get VIP seats for all three days. Plus, you'll get to meet Barack before he accepts the nomination, and watch with me up front as he takes the stage.

Our convention is about honoring people like you: The volunteers who spend their weekends registering voters, the donors who chip in what they can to grow this campaign, the organizers who put in long hours making calls and knocking on doors. You are the ones who deserve a front-row seat to history.

And it's about laying out the future we're working toward together: A country that rewards hard work, gives every worker a fair shot, and provides all of our children access to a great education, allowing them to dream even bigger than we ever did.

I know the work you're doing out there isn't easy, but it's what's going to win us this election. That's why I want you to feel the energy of the convention for yourself -- and add your own into the mix as well.

Donate $X or whatever you can before midnight tonight, and you'll be automatically entered -- twice -- to join Barack and me at the convention:

[url]

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



We found out yesterday that the Romney campaign and Republicans more than doubled their cash-on-hand advantage in July. That means they have nearly $X million more in the bank than we do.

This margin is in the danger zone. Election Day is closer than you think, and we clearly have some work to do.

Please donate $X or more today to help close the gap:

[url]

That gap represents how Mitt Romney and his backers expect to win this race: Dump millions into negative TV ads in an attempt to drown out our organizing work on the ground. Ninety percent of Romney's ads right now are negative, and their side is already outspending us nearly 3 to 1 in some battleground states.

That's not including outside groups and super PACs, which are already spending millions to tear us down. The Koch brothers' Americans for Prosperity has already spent $X million on ads attacking President Obama. Karl Rove's Crossroads GPS: nearly $X million, and they plan to spend as much as $X million before Election Day.

If we win this election, it will be because people like you gave what you could afford to help close the gap, whenever you could.

Please donate $X or more today:

[url]

Thanks for your help.

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- There's another great reason to give right now. Any donation you make before midnight automatically enters you to be the personal guest of the President and First Lady for the convention in Charlotte. We'll fly you in, put you up, and even sit you with Michelle while President Obama is giving his big address. Every entry counts as two chances to win today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



We learned yesterday that Mitt Romney and his Republican allies more than doubled their cash advantage over us in July.

In just a few months of record fundraising, the other side has taken a huge lead in what they have in the bank -- now a nearly $X million gap. And we already know how they're spending that money: 90 percent of the Romney campaign's ads are negative, many of them nasty and deceptive, trying to bulldoze President Obama and what we built together.

When we launched our campaign last year, we decided we'd win this election on the ground. That's why we're investing resources in the field operation out in the states. It costs more to run that kind of campaign, but that's the only way a grassroots organization can beat a money machine.

The other side is already outspending us nearly 3 to 1 in some battleground states, and the Romney people are hoping that these negative ad blitzes will cancel out all our work. If we can keep the money race close, there's no way that happens.

Don't let them run up the score -- pitch in $X or more right now:

[url]

Believe it -- if we all work together, we're going to win this thing.

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- If you're going to chip in, there's another great reason to do it right now. Any donation you make before midnight automatically enters you to be the personal guest of the President and First Lady for the convention. Today only, each entry counts as two chances to win.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

Subject: Photo: THIS good

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: Aug. 21, 2012, 8:33 a.m.


Obama - Biden --

If, for some reason, you don't want to meet the President before he accepts the nomination ... if you don't want to sit up front with the First Lady while President Obama takes the stage ... if you don't want VIP tickets to all three days of the convention, airfare and hotel covered for you and a guest ...

Then enter before midnight for the awesome confetti.

Do it for the awesome confetti.

The deadline is midnight tonight and, for today only, every entry counts as two chances to win:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- If you enter before

your view could be this good at the convention:

This could be your view.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Photo: THIS good

From: Rufus Gifford, BarackObama.com <info@barackobama.com>

Sent: Aug. 21, 2012, 8:33 a.m.


Obama - Biden --

If, for some reason, you don't want to meet the President before he accepts the nomination ... if you don't want to sit up front with the First Lady while President Obama takes the stage ... if you don't want VIP tickets to all three days of the convention, airfare and hotel covered for you and a guest ...

Then enter before midnight for the awesome confetti.

Do it for the awesome confetti.

The deadline is midnight tonight and, for today only, every entry counts as two chances to win:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- If you enter before

your view could be this good at the convention:

This could be your view.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

If, for some reason, you don't want to meet the President before he accepts the nomination ... if you don't want to sit up front with the First Lady while President Obama takes the stage ... if you don't want VIP tickets to all three days of the convention, airfare and hotel covered for you and a guest ...

Then enter before midnight for the awesome confetti.

Do it for the awesome confetti.

The deadline is midnight tonight and, for today only, every entry counts as two chances to win:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- If you enter before

your view could be this good at the convention:

This could be your view.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Before you go to bed tonight, do me a favor and read Barack's note.

We've always known this election was going to be even tougher than the last one. All across the country, supporters like you have stepped up to give your time and energy to help move this country forward. We can't let that hard work be undone by our opponents' unlimited spending on negative TV ads.

If we win, it will because of what you do today, and for the next 77 days. Please donate $X or more now:

[url]

Thanks for everything you do for Barack and this campaign.

Michelle

P.S. -- Make a donation of $X or whatever you can before midnight tonight and you and a guest will be automatically entered to meet Barack and me at the Democratic National Convention in Charlotte. We'll cover your flight and hotel expenses, and, for today only, each entry counts as two chances to win:

[url]

-----------------Original Message----------------- From: Barack Obama Subject: This is critical:

I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation today?

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If, for some reason, you don't want to meet the President before he accepts the nomination ... if you don't want to sit up front with the First Lady while President Obama takes the stage ... if you don't want VIP tickets to all three days of the convention, airfare and hotel covered for you and a guest ...

Then enter before midnight for the awesome confetti.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

The deadline is midnight tonight and, for today only, every entry counts as two chances to win:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- If you enter before midnight, your view could be this good at the convention. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X // Or donate another amount.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

Obama for America

Before you go to bed tonight, do me a favor and read Barack's note.

We've always known this election was going to be even tougher than the last one. All across the country, supporters like you have stepped up to give your time and energy to help move this country forward. We can't let that hard work be undone by our opponents' unlimited spending on negative TV ads.

If we win, it will because of what you do today, and for the next 77 days. Please donate $X or more now:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Thanks for everything you do for Barack and this campaign.

Michelle

P.S. -- Make a donation of $X or whatever you can before midnight tonight and you and a guest will be automatically entered to meet Barack and me at the Democratic National Convention in Charlotte. We'll cover your flight and hotel expenses, and, for today only, each entry counts as two chances to win.

-----------------Original Message-----------------

From: Barack Obama

Subject: This is critical:

Friend --

I just got back from Iowa, where we are being outspent 2 to 1 on the air. Voters there mentioned it to me more than once.

We expect Mitt Romney and the Republicans to outspend us.

What I will not abide is getting outspent by a margin that negates all the hard work our volunteers are doing -- talking to voters, knocking on doors, making calls.

We are in control of that outcome, but our time to close the gap is dwindling. After three consecutive months of being significantly outraised, it couldn't be more urgent.

Will you make a donation today?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

If we win this election, it will be because of what you did.

I don't get to tell you enough how grateful I am.

Barack

P.S. -- In a few weeks, I'll accept our party's nomination for president onstage in Charlotte, North Carolina. I wouldn't be there without you. Any donation you make today automatically enters you and a guest for a chance to join me and Michelle as VIP guests of the convention. Hope to see you there.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.





Contributions or gifts to Obama for America are not tax deductible



Four years ago, when I was with Barack at the Democratic National Convention in Denver, this whole experience started to feel a lot more real for me.

I'll always remember watching him walk out to accept the party's nomination for president of the United States. It was a moving, humbling moment, and I know that it wouldn't have been possible without people like you.

That's why I'm inviting a couple supporters like you to share it with me this time around -- and tonight's your last chance to enter.

If you donate $X or whatever you can to support this campaign before tonight's midnight deadline, you'll be automatically in the running to join Barack and me at the 2012 Democratic National Convention in Charlotte:

[url]

Every entry today counts as two chances to win.

You and a guest will get to meet Barack in Charlotte and, during his speech, you'll join me up front as my special guest.

When Barack takes the podium, he'll be kicking off the last leg of his final campaign. He'll address our country, laying out the future we're working toward together: a country that rewards hard work, gives every worker a fair shot, and provides all of our children access to a great education, allowing them to dream even bigger than we ever did. Even more is on the line this time, and every day -- every minute -- will be crucial if we're going to keep moving this country forward.

Elections are won by engaging people in our democracy. That's what this convention is all about, and I hope to see you there -- with me.

Donate before tonight's deadline to be automatically entered to join us in Charlotte:

[url]

Can't wait,

Michelle

P.S. -- The campaign will even cover airfare for you and your guest to Charlotte -- and your hotel for all three nights. How can you pass this opportunity up?

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I always look forward to the Democratic National Convention, and not just because I get to see Barack in his best suit.

There's a special kind of energy when passionate and dedicated people come together in common purpose.

You've just got to be there to feel it for yourself. And this year, maybe you can.

Tonight at midnight is the deadline to enter for a chance to join us, and for today only, every entry counts as two chances to win.

Donate $X or whatever you can to be automatically entered to be my personal guest for the convention.

We'll fly you and a guest to Charlotte and make sure you get VIP seats for all three days. Plus, you'll get to meet Barack before he accepts the nomination, and watch with me up front as he takes the stage.

Our convention is about honoring people like you: The volunteers who spend their weekends registering voters, the donors who chip in what they can to grow this campaign, the organizers who put in long hours making calls and knocking on doors. You are the ones who deserve a front-row seat to history.

And it's about laying out the future we're working toward together: A country that rewards hard work, gives every worker a fair shot, and provides all of our children access to a great education, allowing them to dream even bigger than we ever did.

I know the work you're doing out there isn't easy, but it's what's going to win us this election. That's why I want you to feel the energy of the convention for yourself -- and add your own into the mix as well.

Donate $X or whatever you can before midnight tonight, and you'll be automatically entered -- twice -- to join Barack and me at the convention:

[url]

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



We found out yesterday that the Romney campaign and Republicans more than doubled their cash-on-hand advantage in July. That means they have nearly $X million more in the bank than we do.

This margin is in the danger zone. Election Day is closer than you think, and we clearly have some work to do.

Please donate $X or more today to help close the gap:

[url]

That gap represents how Mitt Romney and his backers expect to win this race: Dump millions into negative TV ads in an attempt to drown out our organizing work on the ground. Ninety percent of Romney's ads right now are negative, and their side is already outspending us nearly 3 to 1 in some battleground states.

That's not including outside groups and super PACs, which are already spending millions to tear us down. The Koch brothers' Americans for Prosperity has already spent $X million on ads attacking President Obama. Karl Rove's Crossroads GPS: nearly $X million, and they plan to spend as much as $X million before Election Day.

If we win this election, it will be because people like you gave what you could afford to help close the gap, whenever you could.

Please donate $X or more today:

[url]

Thanks for your help.

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- There's another great reason to give right now. Any donation you make before midnight automatically enters you to be the personal guest of the President and First Lady for the convention in Charlotte. We'll fly you in, put you up, and even sit you with Michelle while President Obama is giving his big address. Every entry counts as two chances to win today:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, [url] or click here, [url] to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules, [url] and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We learned yesterday that Mitt Romney and his Republican allies more than doubled their cash advantage over us in July.

In just a few months of record fundraising, the other side has taken a huge lead in what they have in the bank -- now a nearly $X million gap. And we already know how they're spending that money: 90 percent of the Romney campaign's ads are negative, many of them nasty and deceptive, trying to bulldoze President Obama and what we built together.

When we launched our campaign last year, we decided we'd win this election on the ground. That's why we're investing resources in the field operation out in the states. It costs more to run that kind of campaign, but that's the only way a grassroots organization can beat a money machine.

The other side is already outspending us nearly 3 to 1 in some battleground states, and the Romney people are hoping that these negative ad blitzes will cancel out all our work. If we can keep the money race close, there's no way that happens.

Don't let them run up the score -- pitch in $X or more right now:

[url]

Believe it -- if we all work together, we're going to win this thing.

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- If you're going to chip in, there's another great reason to do it right now. Any donation you make before midnight automatically enters you to be the personal guest of the President and First Lady for the convention. Today only, each entry counts as two chances to win.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by August 21st, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the 50 U.S. States, DC, or Puerto Rico to a destination in or near Charlotte, North Carolina; hotel accommodations; and tickets for winner and a guest to one or more speeches, events and/or proceedings at the Democratic National Convention, as well as the opportunity to meet President Obama and Michelle Obama, on a date, at a venue and for a duration to be determined by Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received and timing of entries received. Promotion open only to U.S. citizens or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico, and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.